Barbiecore: The Pink Wave Dominating Summer 2023

BARBIECORE: THE PINK WAVE

DOMINATING SUMMER 2023

BARBIECORE

Barbiecore is a new aesthetic trend that is taking over the summer of 2023. Inspired by the iconic Barbie doll, this trend is all about embracing the color pink and all things girly.

From fashion to home decor, Barbiecore is everywhere. Get ready to dive into the world of pink!

THE HISTORY OF BARBIE

Barbie was created in 1959 by Ruth Handler, and has since become a cultural icon. The doll has been a controversial figure, but has also been celebrated for its impact on the toy industry and pop culture.

Barbie has inspired fashion designers, artists, and now, the Barbiecore aesthetic.

THE POWER OF COLOR RECOGNITION IN BRANDING

Color recognition is a powerful tool in branding. It helps create a visual affinity with customers and makes products recognizable.

That’s exactly what Barbie Pink has done for the movie and the trend it inspired.

Color is so much more than a design choice. According to Oberlo, using a signature color can increase brand recognition by 80% .

Color psychology also influences how customers interact and respond to products. Red can incite high energy levels, while green is commonly associated with stability and growth.

HubS pot says that color psychology can influence purchasing decisions by up to 85%. It’s a colorful world out there, and those hues are working overtime, telling stories and building connections without saying a word.

For Barbie, the pink hue represents her signature sense of style—and it has become an integral part of her

HOW PANTONE COLOR MATCHING CAN MAKE YOUR BRAND INSTANTLY RECOGN

IZABLE

Pantone is a standardized color system used around the globe. It’s recognized by many industries, including apparel! The system ensures that specific colors look the same everywhere.

For brands like yours, this is huge! If you want to stand out with a signature look, Pantone color matching can help you create an instantly recognizable brand.

Consistency is key in branding. Imagine ordering your company’s logo on a bunch of merchandise and the color varies from one item to the next. Not a great look, right?

With Pantone, brands can be confident that their signature color will be spot-on every time, creating that essential, consistent brand image that resonates with audiences.

STAY ON-BRAND WITH SCRAPPY APPAREL’S MANUFACTURING POWERHOUSE

With a range of custom apparel services, Scrappy Apparel is a one-stop-shop for brands that need robust manufacturing and fulfillment support.

Scrappy Apparel offers a game-changing solution for businesses looking to elevate their corporate apparel. Our precise Pantone color matching ensures that your brand’s unique shades are captured perfectly. This isn’t just about getting the colors right—it’s about ensuring brand consistency across all apparel, from uniforms to promotional items, creating a unified and professional brand image.

Whether you’re aiming to boost brand recognition or leave a lasting impression, the magic of custom dyes and washes can make all the difference. Instead of settling for off-the-shelf colors, you can create a unique look that reinforces your brand. We can create garments with treatments like tie-dye, lightning wash, camo wash, dip dye, and more.

BUILD AN ICONIC BRAND WITH SCRAPPY APPAREL!

If you choose to work with us, we’ll make this promise to you: our products will be made with the highest-quality materials and production techniques, including precise Pantone color matching.

We know it takes a lot of hard work to make your brand a household name, but our team has the knowledge and resources to help you get there!

CONCLUSION

Barbiecore is the ultimate summer trend of 2023. It's all about embracing the color pink and all things girly. From fashion to home decor, Barbiecore is everywhere. Get ready to dive into the world of pink and embrace your inner Barbie.