January 2024 Chamber Newsletter by Scotts Valley Chamber

The Valley Women’s Network Celebrates One Year of Connecting Local Women

Ribbon Cutting: Janurary 10 at Inversion Wines

n January 10th, The Valley Women’s Network invites you to celebrate their one year anniversary together with the Scotts Valley Chamber. The Valley Women’s Network was created by Maaliea Wilbur and Jenny Boffy as a way to connect like-minded, community focused women. As local business owners, Wilbur and Boffy know the power of connection and collaboration and wanted to foster a supportive, positive environment for women in Scotts Valley, San Lorenzo Valley, and other local communities. The goal of each monthly happy hour event is to meet new friends, expand personal networks, and support local woman-owned businesses. All while enjoying wonderful wine at Inversion Wines. “As local business owners, we know how important relationships are to building and

sustaining a business. We wanted to create a place for women business owners to build community connections while also supporting and highlighting local women-owned businesses,” said Wilbur. “It has been so fulfilling to see what this network has provided to everyone who has been part of it this past year. We can’t wait to see what year two brings,” added Boffy. The anniversary celebration and ribbon cutting will take place on Wednesday, January 10th from 5:30-7:30pm at Inversion Wines located at 75 Mt Hermon Rd, Scotts Valley, CA 95066. All are welcome! Maaliea Wilbur is a Licensed Marriage and Family Therapist and the CEO of TherapyWorks. To learn more, visit mytherapyworks.com. Jenny Boffy is a Mortgage Advisor and founder of the Boffy Group. To learn more, visit crosscountrymortgage.com.

2023 Scotts Valley Community Awards: Last Chance for Nominations

he Scotts Valley Chamber of Commerce seeks your assistance in recognizing the people and businesses that make our community such a special place. Please send us your 2023 nominations for outstanding businesses and individuals for the following categories: • Alvin Scarborough Memorial MAN OF THE YEAR • Annette Marcum Memorial WOMAN OF THE YEAR • YOUTH OF THE YEAR • EDUCATOR OF THE YEAR

Deadline Friday, Feb. 2nd

• BUSINESS OF THE YEAR • ORGANIZATION OF THE YEAR • Claire Hodgin Memorial BEAUTIFICATION PROJECT OF SCOTTS VALLEY

Happy New Year!

• It may be in the previous year or over a period of time which you specify. • A business of the year nominee must be a current Scotts Valley Chamber member. • An individual may live or work outside the city limits, but their contribution must be within Scotts Valley. • Youth of the year nominee must be of High School age. ••• ••• Criteria for nomination: Nominating is quick and easy! • Each nominee must have made a Go to ScottsValleyChamber.com and valuable contribution to Scotts Valley. help us honor the leaders of our community.

Call the Chamber Today or Visit www.scottsvalleychamber.com

www.tpgonlinedaily.com Scotts Valley Times / January 2024 / 11

Scotts Valley Chamber News

Brooke’s Resale Boutique Ribbon Cutting Jan 25th, 5:30-7 p.m.

n the heart of Scotts Valley, Brooke Kane, a Santa Cruz County native, proudly welcomes the community to “Brooke’s Resale Boutique.” Having officially opened its doors on August 5, 2023, this charming children’s shop is tucked away in the Camp Evers Shopping Center, situated behind the well-known restaurants, Auntie Mame’s and Maya’s. Brooke’s Resale Boutique offers a diverse array of items for kids of all ages. From newborn to teen, you’ll find quality clothing, shoes, toys, and books, ranging from board books for babies to chapter books for teens. As a dedicated retailer of Ty Beanie Babies, Brooke ensures fresh arrivals in this category regularly, keeping up with the new releases from Ty. What sets Brooke’s Resale Boutique apart is not only the variety of products but also Brooke’s commitment to sustainability. With a passion for reducing waste, Brooke meticulously curates pre-loved items, restoring them to pristine condition. From clothing and toys to books, every piece finds a new home, contributing to a more sustainable and ecofriendly community. Additionally, Brooke textile recycles unusable items, striving to minimize the environmental impact. To enhance the community’s experience further, there are exciting plans for the near future. Brooke’s husband, Kalen Kane, a child passenger safety technician and instructor (CPSTI) with seven years of experience as a civilian employee at the CHP, will soon offer car seat checks at the shop. This valuable service underscores the shop’s commitment to the safety and well-being of the community’s little ones. To add to the shopping experience, Brooke consistently introduces new items

throughout the store categories on a daily basis. Brooke has plans to expand the shop by offering consignment selling options for toys and equipment. To celebrate this

thriving venture, a ribbon-cutting ceremony is scheduled for January 25, 2024, from 5:30 p.m. to 7:00 p.m. Join Brooke, Kalen, and the community

in commemorating the success of Brooke’s Resale Boutique, a haven for affordable, sustainable, and delightful treasures for the little ones.

Celebrating 43 Years of Managing & Selling Homes throughout Santa Cruz County — 1981 – 2024 $4200/mo 3BR/2BA 2-story Forest Lakes Home on Redwood Rd in Felton. Loft. Deck. W/D. Wood flooring; no carpet. Pet friendly. ....................................................................................................................................AVAIL NOW $4200/mo 3BR/2BA Home on 11000 block of Hwy 9 in Brookdale. Loft. Office. Hardwood floors. Woodstove. HVAC. W/D. Fenced yard. Hot tub.........................................................................................................................AVAIL NOW $3200/mo 2BR/2BA Home on 9000 block of Glen Arbor in Ben Lomond. Breakfast nook. Lg bedrms. Laundry rm. Fenced yard. Garage. Pet friendly. ...........................................................................................................................AVAIL NOW $3150/mo 3BR/2BA Retro Condo at the Boulder Creek Country Club. Located on E. Hilton Dr. in Boulder Creek. Tenancy includes 1-car garage. W/D. FP. No pets. .....................................................................................AVAIL LATE JANUARY $2800/mo 3BR/2BA Single-level Triplex unit on Pedro Avenue in Ben Lomond. Deck. Garage. No pets. ...............................................................................................................................................................AVAIL NOW $2100/mo Stand Alone Studio Cottage on 700 Block of Felton-Empire Road in Felton. No laundry on site. No pets. ...............................................................................................................................................................AVAIL NOW $2100/mo 1BR/1BA Home with office and loft on Ralston Ridge in Boulder Creek. Custom woodwork throughout. Deck. Lanai. Garden. No pets.......................................................................................................................AVAIL NOW

12 / January 2024 / Scotts Valley Times www.tpgonlinedaily.com

Turf’s Up!

Take advantage of the District’s Turf’s Up program and get a $2 rebate per square foot of irrigated lawn replaced. www.svwd.org/TurfsUp

Scotts Valley Chamber News

Real Estate Outlook for 2024

By Tobin Shaeffer & Laura Waltz

he Santa Cruz County real estate market is expected to undergo significant shifts in 2024, influenced by a combination of economic, demographic, and environmental factors. One key factor shaping the real estate landscape throughout California is the ongoing trend of remote work. The allure

of coastal living combined with the flexibility of remote work should continue to drive increased demand for homes throughout Santa Cruz County. Environmental considerations are gaining prominence in real estate decisions. California’s susceptibility to natural disasters, such as wildfires and droughts,

may influence property values and insurance costs. Homebuyers may prioritize eco-friendly features and resilient infrastructure when making purchasing decisions. The County’s housing supply challenges, a long-standing issue, are anticipated to persist. Limited inventory and high demand have historically driven up prices, making affordability a concern for many prospective buyers. Policymakers and industry stakeholders may continue to explore solutions to address housing shortages and promote more sustainable development. Recent and upcoming laws related to Accessory Dwelling Units may provide more flexibility for homeowners to develop their properties. The trajectory of interest rates is a crucial factor to monitor in 2024. The Federal Reserve is expected to begin cutting interest rates in 2024, with rate cuts expected through 2026. These cuts could greatly impact buyer behavior in the coming months as mortgages become more affordable. It’s important for individuals navigating the Santa Cruz County real estate market in 2024 to stay informed about these dynamic factors. Engaging with local real estate professionals, keeping an eye on market trends, and considering the evolving landscape of work and lifestyle preferences will be essential for those looking to buy or sell property in the coming year. ••• The Shaeffer Waltz Group can be contacted at www.shaefferwaltzgroup.com. Tobin Shaeffer: DRE # 02008139 | Laura Waltz: DRE # 02108117

MKT-9811D-A

Tobin Shaeffer

Laura Waltz

www.tpgonlinedaily.com Scotts Valley Times / January 2024 / 13

Scotts Valley Chamber News

Santa Cruz Voice — Listen and Be Heard S taying connected to what’s happening locally is important to a lot of Central Coast residents. That is the reason for the recent launch of a new resource for local news and talk, SantaCruzVoice.com.

This full-service internet radio station celebrated its grand opening in April of 2023, and now features 34 local hosts, with well over 300 years of combined local radio experience, including Rosemary Chalmers,

Bill Wolverton, Charles Freedman, “Sleepy” John Sandidge, Gary Shapiro, and Michael Olson. Many of these well-known voices fell silent when a local radio station abruptly ended much of its local programming at the end of 2022. At the time, Rosie, as she is affectionately known by her listeners, called on everybody to “stick together,” and within a few short weeks the radio community banded together to help build one of the nation’s first, fullservice, “Local, News & Talk” streaming radio stations. Rosie, Bill & correspondents begin the day’s live programming with “Good Morning Monterey Bay” from 6 to 9 a.m., followed by the “Genial Genius” of Watsonville with the Charles Freedman Show. Daily hosts pick up the program at noon with the “Noon Balloon” and then, from 1 to 5 p.m., full-length news talk programs covering everything of interest to the Central Coast community. Almost all

Voice programs are “live and local”, and most accept audience participation calls. SantaCruzVoice.com’s program schedule continues to grow with original programming Monday through Saturday and “Best of” programs running through the night and all-day Sunday. The Voice is still looking for new voices to cover additional topics of interest to listeners throughout the Central Coast. Interested individuals can contact Santa Cruz Voice, part of the Think Local First — County of Santa Cruz organization, at info@ santacruzvoice.com.

Fallen Officer Foundation Ball

Saturday, February 10, 2024, 5:30-11 p.m. • Cocoanut Grove Ballroom, Santa Cruz

oin in supporting local First Responders. The past few years have been extremely difficult. We’ve seen attacks on law enforcement, massive wildfires, unprecedented storms with flooding and landslides. There’s both a physical and emotional toll, including a dramatic increase in injuries, many suffering post-traumatic stress. They continue through the challenges while trying to heal. Fallen Officer Foundation continues to be there for them with your support. We’re pleased to announce The Lost

Boys featuring James Durban will be performing after the live auction. The Cocoanut Grove will provide appetizers, delicious dinner & desserts for the evening. Table wine provided by our sponsors. A preview of auction items is available to Sponsors prior to the doors opening at 5:30 p.m. Sponsors & guests are invited to arrive at 5:00 p.m. for complimentary drinks, appetizers and a special preview of the silent and live auction items. Tickets available on website: https:// buytickets.at/scfof.

Advertise in the Scotts Valley Chamber Newsletter

14 / January 2024 / Scotts Valley Times www.tpgonlinedaily.com

The Fallen Officer Foundation is a 501(c)3 non-profit founded in 2004 with an all-volunteer board. Proceeds directly assist local first responders. The outpouring of community support has been overwhelming and continues to grow. Thank you to all our supporters by contributing as sponsors and donating items for the silent & live auction. We couldn’t do it without you. ••• For more information, visit our website at www. SCFOF.org or Social Media https://www.facebook. com/Fallen-Officer-Foundation-170086503017063 or contact us at 831-662-3105.

CALL FOR SPECIAL RATES 831.688.7549

Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066