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Specializations Home / Academics / Specializations / Business Analytics
Business Analytics Analytics as a specialization was introduced at SCMS NOIDA in the academic year 2018-19. Launching analytics in the BBA programme is a unique attempt to equip the students with the current trends in technology and business. The undergraduate students of top b-schools are introduced to the application of data science and business analytics. Data driven business and strategy formulation is supported through analytics. The descriptive analytics helps to understand
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quickly changing trends, the predictive analytics supports in understanding the underlining reasons for a particular trend and prescriptive analytics suggests corresponding action & solution. The decision making and uncovering the hidden trends is the main benefit of this branch. The course comprehensively covers the warehousing, mining and visualization aspects.
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