3.1 Brand Guide
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Photography Approach
Authenticity
Diversity
People and places are essential to our brand. In addition to clinical imagery, lifestyle photography highlighting moments in the community and showing the beauty of the landscape brings authenticity to the forefront and illustrates SCL Health’s focus on health beyond the walls of our hospitals.
Our photography features a wide range of individuals that represents the collective demographics of our regions and nation.
Stock We strive to capture original photography whenever possible; however, there will often be a need to leverage stock photography to fill the gaps. In these cases we have two key goals: 1) Photos should feel real and authentic. Moments in time, not staged. 2) Look for pops of color. Atonal photography should be avoided.
FPO: Indicates unpurchased stock photo, Getty Images