Pantone 286 CMYK: 100 84 11 3 RGB: 0 50 16 0 HEX: 0032A0
Your Guide to the SCL Health Brand M AY 2 0 2 1
Pantone Process Blue CMYK: 100 35 7 0 RGB: 0 131 191 © 2021 Sisters of Charity of Leavenworth Health System,Inc. All rights reserved.
HEX: 0082BE
Contents Section 1: Brand Identity and Logo 1.1 Logo 1.2 Vertical Logo 1.3 Logo Colorways 1.4 Logo Tagline Lockups 1.5 The Heart-Cross 1.6 Logo Architecture 1.7 Select Service Line Logos 1.8 System Logos 1.9 Department Names 1.10 Joint Ventures
Brand Guide
8 9 10 11 12 13 14 15 16 17
Section 2: Typography, Color and Tagline 2.1 Typography 2.2 Font Alternatives 2.3 Color Palette 2.4 Gradient 2.5 Tagline 2.6 Tagline Usage
19 20 21 22 23 24
Section 3: Photography 3.1 Photography Approach 3.2 Lifestyle Examples 3.3 Clinical Examples
26 27 28
Section 4: Design Elements 4.1 Community and Regional Seals 4.2 Seals Usage 4.3 Elevated Heart-Cross 4.4 Elevated Heart-Cross Alignment
30 31 32 33
Section 5: Sample Applications 5.1 Brochure Templates 5.2 Ad Templates 5.3 Email Signature 5.4 Embroidery – General 5.5 Embroidery – Lab Coats
35 37 38 39 40
Section 6: Social Media 6.1 Social Media – Channels
42
Section 7: Business Papers 7.1 Letterhead / Envelope 7.2 Business Card 7.3 Meeeting Agenda 7. 4 Google Slide Presentations
44 45 46 47
Let’s Start The SCL Health brand guide provides instructions on how to use the elements in our brand. Consistency allows us to maintain a high standard of design, strengthen our organization’s reputation, and elevate our marketplace awareness. The following pages will help highlight how best to do this.
Brand Guide
Contents
Brand Guide
OU R M ISS IO N We reveal and foster God’s healing love by improving the health of the people and communities we serve, especially those who are poor and vulnerable. OU R VIS IO N Inspired by our faith, we will partner with our patients and communities to exceed their expectations for health. OU R VALU ES Caring Spirit
We honor the sacred dignity of each person.
Excellence
We set and surpass high standards.
Good Humor
We create joyful and welcoming environments.
Integrity
We do the right thing with openness and pride.
Safety
We deliver care that seeks to eliminate all harm for patients and associates.
Stewardship
We are accountable for the resources entrusted to us.
Brand Positioning For independent-spirited people living life on their own terms, SCL Health is taking a stand to make healthcare work better. Through innovation, clinical excellence and a deep local connection to the communities we serve, SCL Health is bringing better, more affordable healthcare to all. Grounded in an independent spirit, and a mission-based legacy of doing what’s right, SCL Health has a vision to be a new kind of healthcare partner: personal, exceptionally accessible, and driven to achieve the best health outcomes. SCL Health will become the leading communityfocused health system in the communities we serve. Care is more than clinical, it’s personal. That’s why we’re working to help improve the lives of the people living right here in our communities. We believe a healthier community allows all of us to live happier lives. At SCL Health, our mission is you.
Brand Guide
Accessibility Be sure to take accessibility guidelines into consideration when using these brand standards. Contrast and color use are vital to accessibility for users, including users with visual disabilities. Make sure the contrast between the text and background is greater than or equal to 4.5:1 for small text and 3:1 for large text. Test your color palette for accessible combinations with a contrast checker. (Exceptions: You don’t need to meet color contrast requirements for logos or purely decorative graphic elements.) Don’t use color alone to convey meaning. Use icons, written content, and other visual elements to reinforce clear communication of the content.
Brand Guide
Section 1 Brand Identity and Logo
SC L H E A LT H BR AND GU I D E
1.1 Brand Guide
8
Logo The SCL Health logo refers to the joining of two primary elements in the graphic identity system: the heart/cross symbol and the logotype. The logotype consists of the word identifiers set in the official Gibson typeface and style. The symbol and words have a unique proportion and format that should not be altered in any way. When the logo is reduced or enlarged, it should always be treated as one unit. All elements should be sized proportionately. a: Terminology Use the terms to the right to establish a common understanding of the logo elements. b: Clearspace In an effort to make the SCL Health logo clearly visible in all applications, surround it with sufficient clearspace — free of type, graphics and other elements that might cause visual clutter. This helps ensure the integrity and legibility of the logo. The clearspace around the SCL Health logo and care site logos is equal to 50% of the size of the logo’s symbol.
a. Heart-cross
Wordmark (PMS 286) System logo
b.
1.2 Brand Guide
9
Vertical Logo The vertical orientation of the logo should be used in a very limited capacity, and only when necessary. The vertical orientation is only to be applied to care sites and will not be allowed for the SCL Health system logo. The same guidelines used for the master horizontal logo also apply to the vertical orientation.
a.
a: When to use the Vertical Logo Centered in a square format, for example, on facility signage when a horizontal use inhibits readability. Promotional items that require embroidery, such as lab coats or polo shirts. Certain layouts that will not accommodate the horizontal orientation legibly. b: Clearspace The clearspace around the SCL Health logo and care site logos is equal to 50% of the size of the logo’s symbol.
b.
1.3 Brand Guide
10
Logo Colorways The examples to the right show the approved colorways of the SCL Health logo. a. Full Color This is the standard and preferred logo consisting of Pantone colors: Pantone 286 Pantone Process Blue Pantone 368 Pantone 7740
a.
b.
b. Reversed, White The white logo is used most often on photography and floods of a brand color. Use this version in situations where the full color logo demonstrates legibility issues.
c. c. One-Color, Black Use this logo only when limited in certain printing processes (eg. black and white laser printer), promotional items, or brand identification within software products. If there are questions regarding logo usage, please contact Kimberly Stroud: kimberly.stroud@sclhealth.org
d. d. Legacy logo The two-color legacy logo will remain in places throughout the system where it is not feasible or economically minded to introduce a change. Yet, color is the only modification to the original mark—allowing the colorways to co-exist while maintaining brand recognition.
Remains in selective use cases (e.g. signage and wayfinding)
1.4 Brand Guide
11
Logo Tagline Lockups It is important to treat the tagline lockup uniformly across all communications. This association helps reinforce “Our mission is you.” as the SCL Health tagline. The right shows the approved tagline lockup.
a.
Note: The tagline is should be used where it has the most impact and not multiple places. If the tagline is used as part of a headline or lead message, do not use the logo lockup. a. Colorways Follow the descriptions on page 10 as a guide to color. b. Minimum Size To ensure legibility of the tagline at small sizes, do not use the logo lockup smaller than 1.375 inches in width.
b.
1.375"
1.5 Brand Guide
12
The Heart-Cross The SCL Health Heart-Cross symbol is the visual signature of the system. This symbol is legally copyrighted for use by SCL Health and our care sites.
a.
a: Meaning A longstanding symbol of healthcare, the cross, has been crafted in a way truly unique to SCL Health. Our cross features a heart in the negative space. It’s a focal point. A metaphor. Centered. It reinforces our tagline and our brand promise—an organization for people like you. But we only see the heart through the coming together of each corner—a patchwork of regions, communities, and employees. b: Evolution An updated heart-cross was introduced in 2021 to build a more contemporary brand image. Two additional secondary colors were added, PMS Process Blue and PMS 368. The color modifications give new meaning to the mark by helping shift perception from ‘corporate entity’ to a more approachable ‘community establishment.’
b.
From
To
Introduced 2021
Note: the legacy logo will remain as part of the brand system in certain cases. See page 10-d.
Color
PANTONE 286 PANTONE PROCESS BLUE PANTONE 368 PANTONE 7740
1.6 Brand Guide
13
Logo Architecture The spacing between the type and symbol is 15% of the symbol for the horizontal version and 20% for the vertical. This spacing should never be adjusted.
15% of Symbol Height/Width
20% of Symbol Height/Width
1.7 Brand Guide
14
Select Service Line Logos We have identified a handful of priority service line logos reflected here. The reasons for this may be due to the fact that they have brand equity over years of use, that they maintain separate buildings and sites, or that they operate across a different region than the main site. Also they meet the below criteria: • Represents significant percentage of site volume and/or revenue; and/or • Maintains multiple locations throughout your service area; and/or • Has a “halo” effect upon the site brand; and/or • Sustained performance with better than average scores for patient experience, quality and safety; and • Approved by senior leadership team.
SCL Health
CANCER CENTERS OF COLORADO
SCL Health
CANCER CENTERS OF MONTANA
1.8 Brand Guide
15
System Logos Color ado
K ans as
Sys tem Logos
SCL Health
CANCER CENTERS OF COLORADO
SCL Health
CANCER CENTERS OF MONTANA
Foundations
Good Samaritan M ont ana
FOUNDATION | SCL HEALTH
Lutheran
FOUNDATION | SCL HEALTH
SCL Health ST. VINCENT
St. Vincent
FOUNDATION | SCL HEALTH
1.9 Brand Guide
16
Existing
Department Names Existing
Department names should never be expressed in the brand identity architecture. The department or program’s name should be separate from the logo and listed below Volunteers or similarly near the care site logo as a separate element.
Volunteers
Proposed Proposed
Volunteers Volunteers
Programs & Events Individual logos will not be developed for departments, associate initiatives, specific programs, contests or events. This includes internal communications and sometimes patientfacing materials. Often a text treatment of the program name and use of the primary site logo, as part of the sign-off, will work most effectively; and may save time and money. It will also help connect goodwill from the program back to the primary site, which will best benefit the site. Alignment & Spacing Volunteers The department name should be left-aligned with the first letter of the care site. If the department name is long, weVolunteers recommend centering it under the logo. The baseline of the department name should be a distance equal to 50% of the symbol size below the baseline of the care site name.
Volunteers Volunteers Type Requirements Department names should be set in Gibson Regular, upper/lower case with initial caps, and tracked out 10-40 before kerning. Text color should align with the logo use-case: white logo, white text; black and color logos, black text. The length of the department name will vary, but the point size of the department name should be the same height as the height of the caresite name.
1.10 Brand Guide
Joint Ventures Several hospital sites have joint ventures (or joint operating agreements or similar formal business agreements) with other organizations within the community. In many cases, the core business agreement dictates a need for a joint identity. In these situations, a joint lock-up approach to connecting the identities is best used as shown at right. If the joint venture does not specify how the organization is to be identified and the desire exists to connect it as a sub-identity for the main site brand architecture, utilizing the service line direction may also be an acceptable solution.
17
Section 2 Typography, Color and Tagline
SC L H E A LT H BR AND GU I D E
2.1 Brand Guide
19
Typography The official typeface of the SCL Health logo and brand is Gibson. This is our primary font and should be used on all branded and marketing materials including advertising, website, associate and patient collateral, promotional items, signage, etc. The humanist sans serif was chosen for the modern appeal and versatility. Obtaining Fonts Gibson is already accessible and in use system-wide. Licensing options include: Cloud sync within Adobe Fonts Purchase through the foundry, Canada Type.
Gibson Light
AaBb AaBb
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890
Gibson Book
AaBb AaBb
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890
Gibson Regular
AaBb AaBb
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890
Gibson Medium
AaBb AaBb
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890
Gibson SemiBold
AaBb AaBb
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890
Gibson Bold
AaBb AaBb
AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVvWw XxYyZz 1234567890
2.2 Brand Guide
20
Font Alternatives An alternative typeface for SCL Health is Arial. This sans serif font was chosen for its contemporary look and its wide availability included in all standard font packages. While communicating our brand throughout the health system and outside our organization, using one font for business papers and communications allows SCL Health to present itself professionally and consistently. Usage Use this font for agendas, email messages, letters, memos, presentations, reports, training documents and other day-to-day communications.
Due to more limited font accessibility, Museo Sans is the preferred font for Web use.
Arial Regular
AaBb AaBb
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890
Arial Bold
AaBb AaBb
AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVvWw XxYyZz 1234567890
Museo Sans 300
AaBb AaBb
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890
Museo Sans 500
AaBb AaBb
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890
Museo Sans 700
AaBb AaBb
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890
2.3 Brand Guide
21
Color palette PRIMARY COLOR PALETTE PROCESS
PANTONE 286
PANTONE PROCESS BLUE
PROCESS
C100 M100 Y10 K40
C100 M84 Y11 K3
C100 M35 Y7 K0
C50 M10 Y10 K0
R28 G21 B92
R0 G50 B160
R0 G129 B201
R123 G189 B214
#1C155B
#0032A0
#0081C9
#7ABDD6
70%
60%
50%
40%
40%
30%
PROCESS
PANTONE 7740
PANTONE 368
PROCESS
C100 M70 Y100 K35
C80 M20 Y100 K6
C58 M2 Y100 K0
C35 M0 Y100 K0
R8 G62 B41
R54 G143 B63
R119 G188 B31
R178 G210 B53
#083D29
#368F3F
#77BC1F
#B2D234
70%
60%
50%
40%
40%
30%
PROCESS
PROCESS
PROCESS
PROCESS
C30 M100 Y100 K45
C0 M100 Y70 K5
C0 M47 Y100 K0
C0 M5 Y80 K0
R114 G15 B17
R225 G22 B67
R248 G153 B29
R255 G232 B80
#720F10
#E01642
#F8991C
#FFE74F
70%
60%
50%
40%
40%
30%
PROCESS
PROCESS
PROCESS
PROCESS
C75 M100 Y0 K40
C65 M90 Y0 K0
C25 M85 Y5 K0
C0 M75 Y10 K0
R68 G14 B98
R118 G63 B152
R190 G75 B148
R240 G103 B152
#440E62
#753f98
#BD4A94
#F06698
70%
Darks
Midtones
60%
50%
40%
40%
30%
20%
10%
20%
10%
20%
10%
20%
10%
Secondaries
Lights
Includes tints from 70-40%
Includes tints from 40-10%
2.4 Brand Guide
22
Gradient The SCL Health gradient is a symmetrical blend of PMS 286-PMS Process Blue. This is the only approved gradient from the SCL Health color palette and should blend vertically from dark (top) to light (bottom). Variants in the design and application are up to the sole discretion of the marketing team.
PANTONE 286
100%
C100 M84 Y11 K3 R25 G70 B141 #19458D
Creating the gradient The gradient should only be created using the CMYK or RGB color profiles, never in Pantone colors. Always blend the same color profile. Dos and Dont’s: Do: CMYK CMYK Do: RGB RGB Don’t: CMYK RGB Don’t: PMS RGB Don’t: PMS PMS
50%
PANTONE PROCESS BLUE C100 M35 Y7 K0 R0 G131 B191 #0082BE
0%
2.5 Brand Guide
Tagline
Our mission is you. The SCL Health tagline was introduced in 2021 as a key component of our strategic positioning. It highlights ways that SCL Health care is personal, accessible, and driven to achieve the best health outcomes for you—earning and keeping your trust. It’s community centric and its focal point remains constant, you.
23
2.6 Brand Guide
24
Tagline Usage Appropriate use of the tagline is important to brand consistency. The right column highlights approved usage regarding line breaks punctuation and capitalization.
Lowercase
Single-line
Our mission is you.
Variations To maintain the strength and integrity of the tagline’s core message, please use the tagline in full and without substituting words within the line. For example, no words should replace ‘mission,’ or ‘you’ (e.g., ‘Our goal is you.’, ‘Our future is you.’, ‘Our mission is healthcare.’, ‘Our mission is flu season.’). In some instances, it might be necessary to use the tagline in conjunction with another thought. Please use these instances sparingly, consistently and with approval.
Period Two-line break
Our mission is you.
Within a Body of Text There are occasions in which the tagline will appear within a body of text. In these cases, it’s essential to use the tagline consistently to build recognition. Within the body of text, ‘Our mission is you.’ should be set in sentence case and used to pay off the theme and thought of the message.
Three-line break
Our mission is you.
Section 3 Photography
SC L H E A LT H BR AND GU I D E
3.1 Brand Guide
26
Photography Approach
Authenticity
Diversity
People and places are essential to our brand. In addition to clinical imagery, lifestyle photography highlighting moments in the community and showing the beauty of the landscape brings authenticity to the forefront and illustrates SCL Health’s focus on health beyond the walls of our hospitals.
Our photography features a wide range of individuals that represents the collective demographics of our regions and nation.
Stock We strive to capture original photography whenever possible; however, there will often be a need to leverage stock photography to fill the gaps. In these cases we have two key goals: 1) Photos should feel real and authentic. Moments in time, not staged. 2) Look for pops of color. Atonal photography should be avoided.
FPO: Indicates unpurchased stock photo, Getty Images
3.2 Brand Guide
27
Lifestyle Examples
FPO: Indicates unpurchased stock photo, Getty Images
3.3 Brand Guide
28
Clinical Examples
FPO: Indicates unpurchased stock photo, Getty Images
Section 4 Design Elements
SC L H E A LT H BR AND GU I D E
4.1 Brand Guide
30
Community and Regional Seals Seals were developed as a device to further dimensionalize the brand and boost regional authenticity. They represent the multiple locations of the SCL Health system alongside the tagline. There are two types of seals:
Community Seals
Community Seals Community seals are specific to each care site and the city/region in which they are located. They also lock up the tagline and SCL Health. Regional Seals These seals focus on the larger regions of Front Range, Montana, and Western Colorado.
Regional Seals
4.2 Brand Guide
31
Seal Usage In consumer-facing material, these seals should only be used as supporting elements. In collateral that is not consumer facing (internal communications, corporate communications, philanthropy, etc.), the seal may act as one of the main elements. In either case, the logo must always remain the primary brand identification on the page.
3/4 in margin
Color and Placement Seals should exist between the white margin and imagery, 3/4 of the seal overlapping one or the other. They can appear in the full range of colors from the brand palette. When choosing a color, consider following the tonality of the photo or colors used in the typography. Do not create custom seals.
3/4 on image
4.3 Brand Guide
32
Elevated Heart-Cross Usage The heart-cross mark may be used as a graphic element, reversed out (white) in the bottom right-hand corner of a photograph or a blue-gradient background. The page margin determines the size of the mark. The heart-cross should be accompanied by a lock-up of a care site, SCL Health, and/or the tagline. Align to the top of the horizontal arm of the cross when this information stacks two lines tall. When three lines tall, align to the top of the logo. Sites may prefer to use this application when they want their site name above SCL Health.
Photography
Care site SCL Health
2-line alignment
Gradient
Do not use the heart-cross in any color except reversed out (white) as displayed to the right. Do not use the elevated heart-cross on the same page as the full logo. Care site SCL Health Our mission is you.
3-line alignment
4.3 Brand Guide
33
Elevated Heart-Cross Alignment Trim Alignment
Care site Our mission is you.
Margin Alignment
2-line alignment
Care site Our mission is you.
Page margin determines size
Care site SCL Health Our mission is you.
3-line alignment
2-line alignment
Equal distance
Care site SCL Health Our mission is you.
3-line alignment
Alt.
Care site SCL Health
Extended bottom margin
Section 5 Sample Applications
SC L H E A LT H BR AND GU I D E
5.1 Brand Guide
35
Brochure Templates a: Typography Gibson book is HEADING the preferred headline HEADING A big idea or call to Lorem Ipsum weight for all communications. There are action can go here. a. Temperf Dolor instances where other weights will be Sit Amet used to provideFicimpact or improve legibility, temperf eritatus est, Fic temperf eritatus est, asperio ma is aceriant asperio ma aceriant however, Gibson book recommended aliquam etur apidundiatus aliquam etur apidundiatus in most cases. am, omnis pedit apero am, omnis pedit apero Business Office Customer Service 500 Eldorado Blvd. Building 6, Suite 300 Broomfield, CO 80021 303-813-5300 866-665-2636
eos enditatur, adis accullu. Ur, te vera nes nim ipsam b: Elevating thedolupie carenienduntia. site
Good Samaritan Medical Center 200 Exempla Circle Lafayette, CO 80026 866-665-2636
The Heart-cross treatment provides a unique opportunity to elevate the care site in hierarchy of information. In this case we have the flexibility to lead with SCL Health or Saint Joseph Hospital.
Holy Rosary Healthcare 2600 Wilson Street Miles City, MT 59301 866-665-2636 Lutheran Medical Center 8300 W 38th Avenue Wheat Ridge, CO 80030 866-665-2636
c.
Platte Valley Medical Center 1600 Prairie Center Pkwy. Brighton, CO 80601 866-665-2636
Lorem Ipsum Sit Dolor Consecutor
Saint Joseph Hospital 1375 E 19th Ave Denver, CO 80218 866-665-2636
eos enditatur, adis accullu. Ur, te vera nes nim ipsam dolupie nienduntia.
St. James Healthcare 400 S Clark Street Butte, MT 59701 866-665-2636
St. Mary’s Medical Center 2635 N 7th Street Grand Junction, CO 81501 866-665-2636
ST. VINCENT HEALTHCARE 1233 N 30th Street, Billings, MT 59101 866-665-2636
St. Vincent Healthcare 1233 N 30th Street Billings, MT 59101 866-665-2636
Musam am que con pratur, aut expliqui vel ex eum essenih ict qu. Agnimol oriorum intem sandebit ipsum commo ex et mos aborum quis magnimus dolupta. Agnimol aborum quis magnimus dolupta.
c: Blue gradient The blue gradient can be used with photography, prominently signaling the SCL Health brand.
b.
d: Tints of color When flooding tints of color, use light blue A big idea (C50 M10 Y10 K0) at 15%. Other colors or call to action from the palette my be used and tinted in can go here. HEADING charts, tables, and calls outs, but not as full background floods. Fic temperf eritatus est, asperio ma aceriant aliquam etur apidundiatus d: Colored template am, omnis pedit apero eos enditatur, adis The colored template is an option that offers accullu.Ur, te vera nes nim Business Office Service ipsam dolupie nienduntia. an additional element of identification to Customer 500 Eldorado Blvd.
a communication. It can help call out or reinforce the content. For example: this template in pink may be useful for a breast cancer communication.
LOREM IPSUM
Building 6, Suite 300 Broomfield, CO 80021 303-813-5300 866-665-2636 Good Samaritan Medical Center 200 Exempla Circle Lafayette, CO 80026 866-665-2636 Holy Rosary Healthcare 2600 Wilson Street Miles City, MT 59301 866-665-2636
Saint Joseph Hospital SCL Health
HEADING
Lutheran Medical Center 8300 W 38th Avenue Wheat Ridge, CO 80030 866-665-2636 Platte Valley Medical Center 1600 Prairie Center Pkwy. Brighton, CO 80601 866-665-2636
d.
Saint Joseph Hospital 1375 E 19th Ave Denver, CO 80218 866-665-2636
A big idea or call to action can go here. A big idea or call to action can go here. A big idea or call to action can go here.
e.
Fic temperf eritatus est, asperio maHEADING aceriant aliquam etur apidundiatus am, omnis pedit apero Fic adis temperf eritatus est, eos enditatur, HEADING asperio manim aceriant accullu.Ur, te vera nes Lutheran Medical Center Business Office 8300 W 38th Avenue aliquam etur apidundiatus Customer Service ipsam dolupie nienduntia. Wheat Ridge, CO 80030 500 Eldorado Blvd. 866-665-2636 Building 6, Suite 300 am, omnis pedit apero Broomfi Fic temperf eritatus est,eld, CO 80021 Platte Valley Medical 303-813-5300 eos enditatur, adis Center asperio ma aceriant 866-665-2636 1600 Prairie Center Pkwy. accullu.Ur, te vera nes nim Lutheran Medical Center Business Office Brighton, CO 80601 Good Samaritan aliquam etur apidundiatus 8300 W 38th Avenue Service 866-665-2636 ipsam dolupie nienduntia. Medical Center Customer Wheat Ridge, CO 80030 500 Eldorado Blvd. am, omnis pedit apero 200 Exempla Circle 866-665-2636 Building 6, Suite Saint300 Joseph Hospital Lafayette, CO 80026 Broomfield, 1375 CO 80021 E 19th Ave eos enditatur, adis866-665-2636 303-813-5300 Platte Valley Medical Denver, CO 80218 Center 866-665-2636 accullu.Ur, te vera Holy nesRosary nimHealthcare 866-665-2636 Medical Center Business Offi ce Prairie Center Lutheran 1600 Pkwy. 2600 Wilson Street Customer Service Brighton, CO 806018300 W 38th Avenue Good Samaritan ipsam dolupie nienduntia. Miles City, MT 59301 Wheat Ridge, CO 80030 Blvd. 866-665-2636 Medical Center 500 Eldorado
Lorem ipsum sit dolor sit amet.
866-665-2636
Lorem ipsum sit dolor sit amet.
Lorem ipsum sit dolor sit amet.
866-665-2636 200 Exempla CircleBuilding 6, Suite 300 Broomfield, Saint CO 80021 Joseph Hospital Lafayette, CO 80026 303-813-5300 1375 E 19th Ave Platte Valley Medical 866-665-2636 866-665-2636 Denver, CO 80218 Center 1600 Prairie Center Pkwy. 866-665-2636 Holy Rosary Healthcare Brighton, CO 80601 2600 Wilson StreetGood Samaritan 866-665-2636 Medical Center Miles City, MT 59301 200 Exempla Circle 866-665-2636 Saint Joseph Hospital Lafayette, CO 80026 1375 E 19th Ave 866-665-2636 Denver, CO 80218 866-665-2636 Holy Rosary Healthcare 2600 Wilson Street Miles City, MT 59301 866-665-2636
Lorem ipsum sit dolor sit amet.
5.1 Brand Guide
36
Brochure Templates (continued) f.
f: Photo selection Choosing the right photo is critical to a successful layout. Real moments and authenticity are key. See page 18-20 for more on photo selection.
Care site lockup erf eritatusg:est, Flyers without multiple locations should use ma aceriant the care site lockup for identification. etur apidundiatus nis pedit apero tatur, adish: accullu. Margins ra nes nimAll ipsam templates use a 3/8” margin. It nienduntia. is important to keep proper spacing throughout the template system.
LOREM IPSUM
An intro big ide
Lorem Ipsum Sit Dolor Consecutor
Lorem Ipsum
Wat eat lam, sum caperdi entilis et o es conte intili, cep caequidees cut at finc tebemni ime a pat, vit quonclegi simius in dii poreo con haciesse ficer que maio, iam pre noximo es fatorei cerobut culut nore ta, huconsu lessen ehende aperi stea poptimmora maxi ntessesu quonsim omnondum quod
LOREM IPSUM SIT 1
Fic temperf eritatus est Asperio ma aceriant aliquam etur apidu ndiatus am, omnis pedit apero eos enditatur, adis adida hekno accullu.
2
Optat agnimol oriorum intem voluptas eniendu sandebit ipsum commo ex et Aborum quis magnimus dolupta.
3
Ota, que conis? Nici patum morum rei sena, nonis. et virmaxi movereis, potam apercer milintem auterni.
4
Nequi doluptatenem Quam volorenest earume
ST. VINCENT HEALTHCARE 1233 N 30th Street, Billings, MT 59101 866-665-2636
f.
Musam am que con pratur, aut expliqui vel ex eum essenih ict qu. Agnimol oriorum intem sandebit ipsum commo ex et mos aborum quis magnimus dolupta. Agnimol aborum quis magnimus dolupta.
g.
h. .375”
margin
Lorem Ipsum
Omnihit enis et al alibusam re explig
Nam niet untion
• Agnimol orioru voluptas vendis • Dolupta et al cu sequi optis. • Ullectintore ma
• Optat agnimol intem volupts. • Cab il unt dige mossin estenie
5.2 Brand Guide
Ad Templates
37
5.3 Brand Guide
38
Email Signature The email signature consists of three parts:
Full signature (actual size)
a. Heart Cross The Heart-Cross lives on the left of the signature. The height of the signature block determines the height of the Heart-Cross.
Tim Shonsey | VP of Marketing
500 Eldorado Blvd., Ste. 4300 | Broomfield, CO 80021 303-813-5510 timothy.shonsey@sclhealth.org
Our mission is you. b. Signature Block Name and title should be bolded at 12 pts while the contact information that follows should be regular at 9pts. Contact information consists of an address, phone number, and SCL Health email address. c. Gif The tagline animation (gif) follows directly below the email address.
Parts of signature (at 80%) a.
Tim Shonsey | VP of Marketing
500 Eldorado Blvd., Ste. 4300 | Broomfield, CO 80021 303-813-5510 timothy.shonsey@sclhealth.org
Our mission is you.
b.
Tim Shonsey | VP of Marketing
500 Eldorado Blvd., Ste. 4300 | Broomfield, CO 80021 303-813-5510 timothy.shonsey@sclhealth.org
Our mission is you.
c.
Tim Shonsey | VP of Marketing
500 Eldorado Blvd., Ste. 4300 | Broomfield, CO 80021 303-813-5510 timothy.shonsey@sclhealth.org
Our mission is you.
5.4 Brand Guide
39
Embroidery - General Usage Possible promotional items that might require embroidery: • Polo shirts • Lab coats • Canvas bags • Hats • Blankets. When possible, choose promotional items that match our color palette (see page 21). Logo Placement The logo should always be applied on the upper left side of the wearer. If there are questions regarding logo usage on promotional items or the use of background colors outside the SCL Health color palette, please contact Kimberly Stroud: kimberly.stroud@sclhealth.org
ALWAYS USE WHITE LOGOS ON DARK COLOR ITEMS
5.5 Brand Guide
40
Embroidery - Lab Coats Names • The person’s name should always be applied on the right side. • Font: Gibson Semibold (preferred); Arial Bold or Helvetica Bold are permissible if Gibson is unavailable • Font size: a pproximately 33.3 pt. (.32”). • Maximum number of characters (including spaces) on one line: 21. • Do not include job titles with the name.
LOGO ONLY: ALIGN PERSON’S NAME WITH BASELINE OF “SCL HEALTH”
Logos • Logo should always be applied on the upper left side. • Due to the limited space caused by lapel, use vertical logo. Service Lines & Departments • Approved service line or department names can be centered below the logo. • Do not compress font. Go to two lines if needed. • Font: Gibson Semibold, 22 pt. (.25”), 50 tracking. Upper-lower case, not all caps. • Distance between logo and department name should be a minumum of .25”, maximum of .3125”.
LOGO PLUS DEPARTMENT: ALIGN PERSON’S NAME WITH SPACE BETWEEN LOGO AND DEPARTMENT
Endocrinology
Section 6 Social Media
SC L H E A LT H BR AND GU I D E
6.1 Brand Guide
Social Media – Channels The SCL Health brand should be consistent in all digital channels. The opportunities to communicate in each digital channel may be different, but the simplicity of the heart and cross as the system element alone emphasizes the relation of each care site to SCL Health. Whether internal or external, the tone established and the key messages presented should be respected, maintained and woven throughout all communications. Whenever possible, use of the full logo is preferred. We recognize that many social media platforms do not easily allow us to use the full logo. Therefore, use of the heart and cross symbol alone is allowed only when the name of the organization is within close proximity of the symbol. In these cases, the symbol is to be placed as close as possible to the name of the organization. The symbol is never to be used as a stand-alone representation of the brand. There may be exceptions in rare cases. With questions about logo usage or additional clarification, please contact: kimberly.stroud@sclhealth.org
42
Section 7 Business Papers
SC L H E A LT H BR AND GU I D E
7.1 Brand Guide
44
Letterhead / Envelope Stationery – Ordering Process Associates at system services and each care site have been selected to order stationery items on behalf of their departments. SMARTworks by Taylor Communications is our self-service on-line stationery ordering system. If you have questions about how to order stationery, please check in with your department’s administrative assistant or contact the communications lead at your site.
Site or Department or Service Line First Last Name, Credentials First Last Name, Credentials First Last Name, Credentials First Last Name, Credentials First Last Name, Credentials First Last Name, Credentials First Last Name, Credentials
If you have questions or a problem regarding your SMARTworks catalog, please use the contact numbers on your welcome page or contact Pamela Renwick, Supply Chain Management, at pamela.renwick@sclhealth.org Department or Service Line Name Address 1, Address 2 City Name, ST 00000-0000
Stationery Templates System services templates are located on The Landing. On the homepage, click Tools and Resources (under Resources on the left) and select SCL Health Templates. For care site templates, please contact your communications lead.
RETURN SERVICE REQUESTED
771-SCLHealth Standard 10Env.indd 1
Messaging Font: Arial, point size 11, color black
Address 1, Address 2, City Name, ST 00000-0000 | P 000-000-0000 | F 000-000-0000 | webaddress.org
SCLH_LH_6641.indd 1
5/13/21 9:58 AM
7.2 Brand Guide
45
Business Card Business cards can be ordered through SMARTworks and use our primary font, Gibson. (NOTE: Options may vary by care site from examples shown.)
Name, Credentials Title 1 Title 2 Department or Service Line Name P 000-000-0000 F 000-000-0000 C 000-000-0000 Designator 000-000-0000
Address 1 Address 2 City Name, ST 00000-0000
first.last@sclhealth.org
webaddress.org
BC-STDNB_SCLH.indd 1
5/13/21 9:59 AM
Your next appointment is on:
OUR MISSION Appointment Day/Date
We reveal and foster God’s healing love by improving the health of the people and communities we serve, especially those who are poor and vulnerable.
Time
Healthcare Provider If unable to keep appointment, kindly give 24 hours notice.
Reverse side – appointment reminder
Reverse side – mission statement Mission.indd 1
5/13/21 10:00 AM
7.3 Brand Guide
Meeting Agenda Templates are located on The Landing.
Font: Arial, point size 11, color black
46
7.4 Brand Guide
Google Slide Presentations Templates are located on The Landing.
4:3 display ratio
16:9 wide format display ratio (e.g., digital screens)
47
Contents
If you have any questions or need additional clarification, contact the Marketing Department: kimberly.stroud@sclhealth.org
Brand Guide