Schwarzkopf Professional Essential Looks Love in Full Colour Collection

Essential Looks: Love in Full Colour

Be Curious.

Be Mellow.

Be Bold.

Be Safe.

Be Neat.

Be Punk.

Be Blue.

Be Pink.

Be Old. Be Young.

Be YOU. #BEIGORA

Be What You Want To Be. Intro:

8 Interviews................................................................ 22 Behind the Campaign................................................

Love in Full Colour Collections:

36 Floral Wonderland................................................... 66 Magical Whimsy...................................................... 88 Ethereal Romantics............................................... 110 Credits.................................................................. 135 Modern Nostalgia ...................................................

CONTENT Modern Nostalgia

Rocker Waves in Flaming Red

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Modern Mullet in Ice Blonde

50

Feathered Waves in Sand Blonde

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76

Let it Bloom in Sand Blonde

82

Floral Wonderland

Curly Undercut in Chocolate Brown

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All Out Natural

Love in Full Colour Collections

TS

Magical Whimsy

Accessorised Maiden Braids in Sand Blonde

92

Wet Look Chignon in Ice Blonde

98

Natural Curls in Cool Silver

102

Flat-Ironed Waves in Dark Chocolate

126

Ethereal Romance

Fawcett Flip in Flaming Red

114

Slept-In Braids in Dark Chocolate and Fiery Red

120

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Welcome to Essential Looks: Love in Full Colour.

At Schwarzkopf Professional, our mission is to reinvent hair and do it together, with you.

Innovation is a key part of our DNA and we hope to inspire and motivate our hairdressers in Australia and New Zealand to create new styles and dive deeper into the Schwarzkopf Professional ranges.

We do it together, with a true passion for hair.

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Editors’ Letter “Welcome to the Essential Looks ANZ: Love in Full Colour. We are excited to continue our local collaboration with Schwarzkopf Professional Australia and New Zealand. This time, we have partnered to celebrate both upcoming bridal trends, and the importance of sustainability by pairing our Romance Was Born Forever collection with the relaunch of IGORA Royal.

When people think of Romance Was Born, they think of intense rich colours. Colour is at the core of everything we do as a business. It’s how we’ve made our name. It’s therefore fitting that we’ve collaborated with Schwarzkopf Professional, who also hold colour as an integral part of their world.

We have loved the synergy in this collaboration. Our collection, Romance Was Born Forever, has been crafted almost entirely from RWB dead stock and preloved vintage pieces. We’ve created a treasure trove filled with doilies, lace and sequins, and repurposed discarded wedding dresses that are rich in memories to bring out a new-age bridal collection. We love to watch the models change hair colour, dress up, and transform.

We continue to push boundaries and hope to inspire.”

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Cover Model

Billie Adams and Zoran Jevtic @ Priscillas

Photo

Daphne Nguyen @daphnenguyen__

Direction

Anna Plunkett and Luke Sales of Romance Was Born @romancewasborn

Cut & Style

Dee Parker Attwood @deeparkerattwood_ and David Wieselmann

Colour

Olivera Cirillo and Chrissie Biesiek @oli_schwarzkopfproanz and @chrissie_schwarzkopfproanz

Make-up

Nicole Thompson @pinkiiieee

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Letter From Schwarzkopf Pro This year, we brought a new twist on the ANZ Essential Looks, bringing you the first-ever bridal edition: Love in Full Colour.

Working with a talented group of creatives, we reveal the upcoming bridal trends for 2021-22, infused with incredible pieces from Romance Was Born.

bringing together the fashion label with our largest colour brand; IGORA Royal.

Working with National Ambassador Dee Parker Attwood, Guest Artists Natalie Anne and David Wieselmann, Guest Colourists Dylan Hooper and Cassie Kavalieros, and local ASK Educators Chrissie Biesiek and Olivera Cirillo, we have identified four bridal trends that marry nostalgia, inspiration and newness; Modern Nostalgia, Floral Wonderland, Magical Whimsy and Ethereal Romance.

As we continue to pave our way through the global pandemic, change is everywhere. We’ve used this time to listen, to help support our hairdresser community and to celebrate the incredible innovation that keeps our industry strong.

Once again, we are thrilled to partner with fashion leaders Romance Was Born, to bring to you the much-anticipated Essential Looks: Love in Full Colour. We celebrate the power of collaborations – creatively greater than the sum of their parts, by

With 143 beautiful shades and some of the world’s most exciting formulas, this edition of Essential Looks you will see an even deeper focus on colour.

We continue to be agile, pivoting the way we deliver inspiration and education by sharing even more through digital channels.

We continue to adapt, to grow in resilience, and above all – to remain passionate about our craft.

We have brought a contemporary twist on the defining decade of the 80s – passing a nod to the past with Fullhouse-inspired

styles that keep an eye to the future – pairing nostalgia for big blowouts with an elegance revised for today.

Our second chapter turns to a quirky aesthetic that modernises and reinvents the longestablished floral wedding hair styles, for the future.

Our third chapter embraces grace and sophistication, celebrating diverse textures and the effortless, soft femininity that pairs perfectly with naturally undone elegance.

Finally, we redefine the ‘traditional bride,’ bringing inspiring looks born from that soft-focus Victoriana that always comes to fashion in moments of challenge and change.

Our Guest Artists and Colourists dive into step-by-step tutorials on how to recreate each colour and look in-salon, to help futureproof your skills and expertise and to inspire you in creating looks that work tomorrow.

– Gina Thomas Head of Education Schwarzkopf Professional ANZ

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Our Stylists DEE PARKER ATTWOOD:

Dee Parker Attwood, recently crowned Australian Hairdresser of the Year at the Australian Hairdressing Industry Awards, is Schwarzkopf Professional’s National Ambassador. With her storied career, Dee has advocated for the progression of the professional hairdressing, beauty and barbering industries, with education and support being two of her extreme focuses for improving the industry. As co-owner and Artistic Director of Wieselmann salon in Melbourne, Dee’s career spans over 20 years and boasts a myriad of impressive awards, including Best International Avant-Garde Collection at the International Hairdressing Awards in 2020.

NATALIE ANNE:

Natalie Anne is a hairdressing powerhouse in Australia, managing her own salon and regularly working in the celebrity, fashion, music and social media spaces on global campaigns. With a dominant social media presence, Natalie Anne creates new looks for her following, and has won numerous awards, recently crowned “International Hair Influencer of the Year” at the American Influencer Awards, and winner of the “Digital Influencer of the Year” at the AHFAs.

DAVID WIESELMANN:

David Wieselmann is a veteran of the Australian hairdressing industry. Owner and Founder of Wieselmann salon in Melbourne, David has spent over 47 years honing his craft and love for the profession. Known for his expert cutting and styling prowess, David has long kept ahead of the crowd in spearheading cutting-edge and new-age hair trends.

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Our Colourists DYLAN HOOPER:

Dylan Hooper is an ambitious and inspiring member of the award-winning Kiin team, who drives his career with his passion and love for education in hairdressing. During his career, Dylan helped the Kiin team win the Best Salon Marketing Award at the AHIAs, and has participated in The Open Mic. He has exciting plans ahead, most recently working as an Assistant Hair Stylist on an upcoming reality TV show in 2021.

CASSIE KAVALIEROS:

Cassie Kavalieros is an ambitious colourist from Hair by PHD who has, despite her young age, spent over 11 years working in a salon environment. She established her passion for colouring whilst working part time during high school. Since then, Cassie has assisted on runway shows for the Melbourne Cup, worked on exciting photo shoots and submitted work with the Hair by PHD team for the Dolan Warren Awards.

CHRISSIE BIESIEK:

Chrissie Biesiek is a Schwarzkopf Professional ASK Adviser who has shared a passion for hairdressing since the age of just 16. Since then, Chrissie has run her own successful salon in New Zealand, instructed as a TAFE tutor, worked on runway styles for Afterpay Australian Fashion Week, and won many business and hairdressing awards along the way. Chrissie is passionate about helping develop the next generation of hair artists and loves seeing her Schwarzkopf Professional clients grow in colour confidence through her Ask Education seminars or sessions.

OLIVERA (AKA OLI) CIRILLO:

Olivera Cirillo is a Schwarzkopf Professional Ask Adviser who boasts over 24 years of experience in the hairdressing industry, including managing her own successful business, supporting countless Fashion Weeks and Hair Expos, and creating beautiful bridal collections for the likes of Cosmopolitan Bride and Modern Wedding Magazine. Education is at the heart of everything Olivera does, and through her years she has provided exceptional support and skills to hairdressers across Australia. Her work has won her many awards across both Professional Hairdressing Association and International Hairstylists Society Awards.

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The make-or-break factor for each salon’s business, and at the same time the most demanding service.

Everything this season is about colour and its power to transform. Whether it’s a super bright temporary transformation, or a cool new technique to try, a little change gives us all a bit of a boost.

Colour, The Essential Pillar 16 | ESSENTIAL LOOKS: LOVE IN FULL COLOUR

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WELCOME TO THE WORLD OF IGORA, THE COLOUR IMAGINATION

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Be the Colourist your want to be. Because everything you need is already inside.

Essential Looks: Love in Full Colour explores the power of colour with Schwarzkopf Professional’s heritage colour brand IGORA Royal, which brings True Colour in High Definition with uncompromising coverage and unbeatable retention.

In 1960 the world welcomed the eternally popular IGORA Royal, the new salon colour brand, an industry innovator for over half a century and today a name synonymous for colour with over 140 vibrant shades.

Developed with colourists for colourists IGORA Royal lets your creativity run free, providing you with the tools to transform imagination into reality, with true-to-swatch colour results for ultimate reliability – even under the most challenging conditions.

2021 sees the launch of the new IGORA Royal, providing more sustainable packaging, a simplified portfolio and the same trusted formula and performance. Everything you need to challenge and empower you to be the colourist you want to be.

All IGORA Royal Colour lines use the following materials: Tube: 100% recycled aluminium Folding Box: minimum 92% recycled cardboard Caps: 100% recycled plastic

Be Green first. Then Blonde.

Pastel. Gold. Copper…

Be more with less with IGORA Royal.

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 STEP 1: CREATE THE PERFECT CANVAS BEFORE COLOURATION

Bond Enforcing Colour Remover: Enables the removal of artificial colour build up while maintaining the integrity of the hair.

Hair Primer: A porosity equaliser that balances structural differences from roots to ends, ensuring a uniform colour result without effecting the colour or lightener.  STEP 2: PROTECT THE HAIR, SCALP AND SKIN DURING COLOURATION Fibreplex No. 1: Enforces inner hair bonds.

Scalp Protect: Protects the scalp from irritation during the colour and lightening service without compromising on the colour performance.

Skin Protect: Prevents skin staining or irritation of the skin on the hair line.  STEP 3: SEAL THE HAIR AFTER COLOURATION FOR THE PERFECT LONG LASTING COLOUR RESULT

Stain Remover: Removes skin staining after colour treatment.

Hair Sealer: A 30 second post-colour treatment with optimised Ph level, that locks in colour pigments to prevent colour fade and shifting while helping to stop the oxidative process.

Fibreplex No. 2: Stabilises bonds enforced by Fibreplex N1 Bond Booster.

GROW YOUR COLOUR BUSINESS WITH THE COLOUR ENABLERS  CONFIDENCE

Comprehensive portfolio allowing you to offer an optimised colour service to your client for a better end-result and colouration experience.

 CUSTOMER LOYALTY

Strengthens the relationship with your clients and supports customer retention.

 PROFITABILITY

Premiumise your service allowing you to increase your ticket price with a limited time and cost investment.

Introducing the new Colour Enablers range.

Offer the best colouration service for your customer.

STEP ONE

STEP TWO

STEP THREE

INTRODUCING

Dee Parker Attwood What are the bridal trends for the 2021/22 season?

I always believe that brides should look like themselves, but an emphasised version. If somebody always wears their hair down, and they’re considering bringing it up, then I would recommend having a trial and making sure you’re comfortable with that.

Nine times out of 10, brides want to look like a more polished version of themselves.

How would you approach colour decisions on your wedding day?

With bridal colour, you certainly want to give yourself time for it to be perfected before the day. I would give yourself a week before and give your hair time to be washed at least twice before the big day. A colour consultation is always important with any colour work.

Your colourist will be able to make suggestions based on your skin tone, and what you’re comfortable with.

They’ll also be able to provide colour recommendations that emphasise the natural texture of your hair. For example, if you have beautiful curls, they tend to be more dynamic and hold better with some balayage work or highlights.

What do you love most about the Essential Looks: Love in Full Colour Collection?

It’s been really exciting to work with the colourists and IGORA Royal on this Essential Looks. The colour palette of the IGORA Royal range is incredible. It’s such a diverse range and covers the whole colour spectrum.

I also love working on the hair afterwards, as it gives it this beautiful shine and leaves it in an amazing condition. The vibrant colours – particularly Billie’s – help make the styles really stand out, too.

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What inspired your styles during this Essential Looks?

Starting with Billie’s fire engine red.

I knew she would look amazing with some added vibrancy and copper tones. I’m very inspired by European styles, and at the moment the 80s have made a real comeback. Like fashion, hair trends have a habit of repeating themselves. For Billie, I leant into the Rock Chic aesthetic, with short texture on the top, and a long naturally textured back.

Uma is your quintessential platinum, a true 80s baby. She absolutely rocks her blonde. For her, I created a glam version of a mullet. All short and textured at the top whilst keeping the length of the back.

With Monique, I wanted to keep her length. I gave her some movement with a large crimper, from the eyeline to the jaw line. I used a healthy dose of OSiS+ Sparkler to add some shine and wow factor at the end.

What is your advice for the next generation of hairdressers?

This industry has been fabulous to me. I absolutely love it. My advice would be to get into the salon, and you’ll know within the first week if it’s for you. It helps to be a people person as you’re around people all day, but the main thing is you have to love the transformation. You need to look at people and find inspiration, be able to visualise what will work, and enjoy the process of making it happen. The industry is vast and full of opportunities – you just have to throw yourself in.

Nine times out of 10, brides want to look like a more polished version of themselves.

As your career carries on, I think it’s still important to have space to play. Whether you’re a colourist or a stylist, keep pushing boundaries and keep learning. Keep experimenting and practicing.

Do you think COVID showed Australians the value of their hairdressers?

Absolutely. After Melbourne was closed for four months, people were running to the salon. It was the first place that people went when we opened. When we first reopened, we received over 1000 phone calls in the first two days. Even though we had limited seating, we still got the work done. I think our clients really appreciated us after being closed for so long!

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IN TR OD UC IN G

Natalie Anne

What do you predict as the bridal hair trends for the 2021/22 season?

I think bridal hair, overall, sees less swings in its trends.

Mostly it’s about keeping the look as classic as possible, so when you look back at your Wedding photography 10, 15, or 20 years later, you don’t have a hair style that has fallen out of fashion. It’s in bridal hair that I believe colour adds a lot of dimension and purpose to a style.

What inspires the looks that you created for Essential Looks: Love in Full Colour?

I wanted to make sure that the looks I created leaned into Romance Was Born’s clothing, which balances being strong yet also ethereal. I also wanted to take the looks in a different direction to Dee, who created stunning shapes and textures which look beautiful with the vibrant colour of the hair. Instead, I went quite soft, and played with the placement of accessories.

I also had a lot of fun with the BLONDME Instant Blush sprays to colour the baby’s breath I weaved into the hair, creating a beautiful soft icy blue and blush pink tone.

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I was also very inspired by a look that I saw on the runway a few years back, which is what inspired the wet-look brush back style. I’ve got this obsession with wet, shiny and glossy, healthy-looking hair. I also wanted to work on a look that added dimension and shape, by showing the brush marks. Of course, a lot of OSiS+ Sparkler was used to add the shine!

What advice would you give to someone just starting in the hairdressing industry?

Hairdressing is great if you’re the type of person that likes to make a change in somebody else’s life. For me, I change every single client that sits in my chair, their life, the way they feel about themselves, their insecurities becoming some of their favourite parts of themself. To me, that’s what makes the job so special.

I would recommend if you’re just starting out to find a place in a salon that really values training. Ask them what type of training program they offer, but also realise that education is something that is always important – long into your hairdressing career.

It’s in bridal hair that I believe colour adds a lot of dimension and purpose to a style.

You always have your more formal education, but you also need to have the determination to educate yourself outside of that, by inspiring yourself every day to put your best foot forward. Surrounding myself with incredible like-minded artists and beautiful designers really helps me. Working alongside different people and assisting them (even to this day) is great for me, because it triggers different types of techniques and inspires me in new ways.

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INTRODUCING

Dylan Hooper What inspired your career as a colourist?

I started with the basics of hairdressing like everyone else, however, colour definitely called to me more. It was something that came a lot more naturally to me. I love the whole transformation process behind colouring. The excitement of having a big change. I feel like you can make a really big statement with your hair in terms of colour, and I love being able to help people make that transformation.

What do you look for when choosing a colour brand?

I always look for performance first. When a brand says it does something, and then constantly delivers on that promise, that’s a huge win for me. The end results that you achieve, how the hair feels, how long that colour lasts, and the range of colour you can achieve with the brand are all important measures for me. I also don’t love a compact range. The more the merrier with colour – I say! Since picking up IGORA Royal I’ve been obsessed with it. The results speak for themselves.

What do you love most about working on Essential Looks?

These days are fantastic for me. I’m so excited to have been selected to play a part. I got home after both the colour and shoot day and couldn't stop talking 26 | ESSENTIAL LOOKS: LOVE IN FULL COLOUR

about the experience. It left me so inspired. I feel ready to get into the salon and do amazing hair. The opportunity to work alongside the other amazing creative Artists is huge.

What advice would you give to a new colourist?

Be brave. Don’t be scared of what you’re doing. Believe in the products, and you’re halfway there. The other half is believing in yourself. Then you can create what you want. The first step is just starting!

Do you think perceptions of the hairdressing industry are changing?

When I was five years old, I used to go to the salon with my mum. I used to look at her getting her hair coloured and I just knew I wanted to do that. Since as long as I could remember, I have told people I wanted to be hairdresser.

Unfortunately, I received a lot of advice from people growing up that I should pick a different profession. So I went into art teaching, and it was two years after starting that I knew I still wanted to be in hair. I didn’t want to waste my life doing something I was only half in love with. Since then, I’ve never looked back. And now, people look at what I do and they absolutely think it’s a real, challenging and exciting career. The stereotype is changing – people are seeing how many doors it opens and how versatile the field is.

Be brave.

Don’t be scared of what you’re doing.

Believe in the products, and you’re halfway there.

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INTRODUCING

Cassie kavalieros

What ignited your passion for colouring?

I first started working in salons when I was 14, but I always knew I wanted to be a hairdresser. The passion only grew from my first day in salon, and I was thrilled when I first started my apprenticeship. I was at one point torn between performing arts, but I loved being behind the scenes and the creativity that came with hair.

Through my training I always looked forward to colouring sessions, whether it was with the Seniors, at TAFE of through Educators.

How would you describe the experience of being a part of Essential Looks?

This has been such a great opportunity. I would never have imagined that I would be a part of something like Essential Looks. I am so thankful to my boss, Louise Akle, for putting me forward for this opportunity, and to Schwarzkopf Professional for having me. I’m really

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thankful for this opportunity from her and from the Schwarzkopf Professional team. It makes a huge difference in your confidence to experience days like these.

What do you see as this season’s bridal trends in colour?

Brides are going for more subtle changes and look enhancements in

If you’re wondering whether or not to take a plunge for your wedding day, the answer is probably a yes.

their colouring. If they’re going for a natural or enhanced curl look, we often add highlights to create some added depth and texture to transform the look. If you’re wondering whether or not to take a plunge for your wedding day, the answer is probably a yes! We recently took a blonde client to this subtle, beautiful pink which turned out amazing. The key is to book your colour transformation a few weeks before to allow it to be lived in.

If you’re after a more extreme change, try it a few months in advance so it can be finessed and perfected by the time the big day rolls around!

What do you love most about IGORA Royal?

I have loved working with IGORA Royal over the past six years. There’s a colour option for every client, and I never feel like I’m left without a colour. I feel empowered and confident to make those bolder changes that clients can ask for, and I love the vibrancy and shine in the end result.

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INTRODUCING

Chrissie Biesiek Why is it important to use a reputable colour brand as a colourist?

It’s really important to work with a professional brand for a number of reasons. The first would be for the support, and the backing from education.

You can't be the best colourist you can be without ongoing education support from when you first start colouring, through to when you’re a senior colourist.

Secondly, a quality colour brand that maintains the integrity of the hair. Finally, the opportunities that come with stocking a reputable brand, including working on great photoshoots, fashion weeks, and other exciting moments.

What advice would you give an aspiring colourist?

Being a colourist is a great professional career path. For me, it took me all around the world, and it has opened a lot of doors, from big productions like Fashion Week shows and key magazine shoots, through to opening my own business, teaching at TAFE, and now being able to work in education for a leading International haircare company.

Why do you love working with IGORA Royal?

It’s such an extensive range. There truly is something for everyone, and you would never find yourself without the tools to create what your customer is asking for.

The longevity of the colour is also unparalleled, and the innovation behind the brand is constantly evolving, too.

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You can't be the best colourist you can be without ongoing education support.

What was your favourite transformation from this Essential Looks?

For me, it has to be Billie, she came in with a little bit of regrowth, so we needed to firstly touch up her roots. The colour that we then transformed for her is so beautiful.

I love the stunning vibrancy of the copper and red hues, and it’s great to be able to showcase not only the core IGORA Royal range, but also the IGORA Fashion Lights range too.

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What do you predict as being the key wedding hair trends of the 2021/22 season?

Wedding hairstyles is one category that will often remain timeless and classic. One trend that has come to stay, however, are braids.

From French braids flowing to the side, to loose braided crowns, to half up/half down styles that incorporate braids and are made even more beautiful with accessories and flowers.

For me, it's all about the transformation.

Hair colour can have such a profound impact on the way we feel, our confidence and self-esteem.

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What do you love most about being a colourist?

For me it’s all about the transformation. Hair colour can have such a profound impact on the way we feel, our confidence and self-esteem.

It can accentuate the creativity and playfulness of our clients, make them look more youthful, and make their hair feel amazing with an intense shine. This is why it’s so important to work with a brand that you trust and love to deliver perfect results every time.

What do you love most about the Essential Looks: Love in Full Colour collection?

I love the nostalgia that comes through in this collection. The feeling of vintage 70s and 80s hair vibes with an added modern twist with the romantic, draping fabrics. This collection is visually so stimulating. It’s bold in colour, brave in contrast, and playfully fun.

There’s something for everyone.

What do you love most about IGORA Royal?

Where do I start! IGORA Royal was the first brand I worked with and trusted. It has had many transformations over the years but has never failed to deliver on the promised results. To have complete confidence in the colour you use is everything – and that is what IGORA Royal has always given me.

INTRODUCING

Olivera Cirillo

What is your advice for the next generation of hairdressers?

Always stay curious! Take time to really perfect your craft. Passion for hair will always be the most important component, and then education and creativity will drive to ensure your success in this incredible industry.

Invest in yourself, surround yourself with people who inspire you, and the sky will be your limit!

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Be the Colourist you want to be. Because everything you need is already Inside.

SAME TRUSTED FORMULA AND PERFORMANCE •

True-to-tuft results with up to 70% coverage

•

Reliable, even and luminous colour

•

Ultimate colour retention

•

Holistic portfolio to perform every colour service

NEW SUSTAINABLE PACKAGING All IGORA ROYAL colour lines use the following materials: •

Tube: 100% recycled aluminium

•

Folding Box: minimum 92% recycled cardboard

•

Caps: 100% recycled plastic

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MODERNNOSTALGIA

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A contemporary twist on the defining decade of the 80s – passing a nod to the past with Fullhouse-inspired styles that keep an eye to the future – pairing nostalgia for big blowouts with an elegance revised for today.

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“Rocker Waves” Styling by Dee Parker Attwood Colour: Flaming Red Colouring by Olivera Cirillo and Chrissie Biesiek

Rocker Wave 40 | ESSENTIAL LOOKS: LOVE IN FULL COLOUR

es

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HOW-TO

RECOMMENDED PREP:

Prep: Applied Skin Protect as a barrier cream to the hairline to protect the skin during colouring.

Prep: Sprayed Hair Primer to equal out structural differences from roots to ends, to create an even canvas for colour application.

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BEHIND THE SCENES

COLOUR:

Roots: IGORA Royal ¾ 6-88 + ¼ 5-7 mixed 1:1 IGORA Royal Oil Developer 6%

Midlengths/ends: IGORA Royal Fashion Lights ½ L-88 + ½ L-77 mixed 1:1 IGORA Royal Oil Developer 12% Development Time: 45 minutes

STYLE:

• Prepared hair with OSiS+ Session Label Volumizing Mousse for targeted volume in fringe

• Spayed OSiS+ Session Label Salt Spray to add texture and create soft waves through the remaining hair.

Applied OSiS+ Flatliner as a heat protection spray prior to using a tong set for a twisted curl • Blow-waved fringe and sides with round brush to create a ‘flower fringe’

• Finished look with OSiS+ Session Label Super Dry Memory Net

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BEFORE

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AFTER

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Impact meets softness in this fiery colour work, where blended coppers, reds and oranges collide to create beautiful light and shade.

A striking look, that lasts.

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Mod

“Modern Mullet” Styling by Dee Parker Attwood Colour: Ice Blonde Colouring by Dylan Hooper

dern Mullet 51

HOW-TO

RECOMMENDED PREP:

Prep: Applied NEW Skin Protect as a barrier cream to the hairline to protect the skin during colouring and the NEW Scalp Protect to protect the scalp from irritation.

Roots: After bleaching, rinsed and applied NEW Hair Sealer to stop oxidation process and prepare the hair for toner.

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BEHIND THE SCENES

COLOUR:

Roots: IGORA VARIO BLOND SUPER PLUS 1:2 with IGORA Royal Oil Developer 3% Development time: 45 minutes

Toner: IGORA Royal 9,5-1 + 0-00 with IGORA Royal Oil Developer 3%" Development Time: 20 minutes

STYLE:

• Diffused hair with OSiS+ Session Label Salt Spray + OSiS+ Grip

• Sprayed OSiS+ Flatliner evenly to prep the hair for over direction blow wave at the sides and fringe area to create width

• Finished using OSiS+ Session Label Powder Cloud for flexible texture with a matte finish • Set in place using OSiS+ Session hairspray

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BEFORE

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AFTER

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ICECOLOURS come alive with a serving of soft, muted depth layered underneath.

Using IGORA VARIO BLOND, with integrated Fibre Bond Technology to enforce bonds within the hair fibre and reduce hair breakage significantly.

Feathered W 58 | ESSENTIAL LOOKS: LOVE IN FULL COLOUR

Waves

“Feathered Waves” Styling by Dee Parker Attwood Colour: Sand Blonde Colouring by Cassie Kavalieros

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HOW-TO

RECOMMENDED PREP:

Prep: Applied NEW Skin Protect barrier as a cream to the hairline to protect the skin during colouring and the NEW Scalp Protect to protect the scalp from irritation Roots: Rinsed and applied NEW Hair Sealer to stop oxidation process and prepare the hair for toner

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BEHIND THE SCENES

COLOUR:

Roots: BLONDME Bond Enforcing Premium Lightener 9+ 1:1 with BLONDME Premium Oil Developer 2% Development time: 45 minutes

Toner on roots: 30g BLONDME Toning Sand + 10g BLONDME Toning Ice Iris mixed with 1:1 BLONDME Premium Oil Developer 2% Development Time: 20 minutes

STYLE:

• Prepped hair with OSiS+ Tame Wild and OSiS+ Grip, blow-waved with a round brush for added body

• Applied OSiS+ Flatliner for heat protection, set with hot tools to create soft curls and height • Dressed out curls and finished with Silhouette Super Hold Lacquer

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BEFORE

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AFTER

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Any shade, as long as it's

BLONDE.

The innovative BLONDME range guarantees perfect hair quality and brilliant colour results for all the colours of the blonde rainbow. Powered by the Bond Protection System, BLONDME is for the superior blondes.

There’s a reason it’s the No. 1 most searched professional blonde brand globally.*

A symphony of shades. Starting with a base blonde, brighter tones of Sand and Ice were overlaid and made to melt into each other. You can’t tell where one shade ends, and another begins. Creating iridescent depths and movement. A modern take on vintage. *as per Google Analytics Global Search Results p12 months 64 | ESSENTIAL LOOKS: LOVE IN FULL COLOUR

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FLORAL

WONDERLAND

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A budding dreamworld with a quirky aesthetic that modernises and reinvents the longestablished floral wedding hair styles, for the future.

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“Curly Undercut” Styling by David Wieselmann Colour: Chocolate Brown Colouring by Olivera Cirillo

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HOW-TO

RECOMMENDED PREP:

Prep: Applied NEW Skin Protect barrier as a cream to the hairline to protect the skin during colouring.

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BEHIND THE SCENES

COLOUR:

Colour: IGORA Royal 5-0 + 1:1 IGORA Royal Oil Developer 3% Development Time: 30 minutes

STYLE:

• Applied OSiS+ Curl Honey into wet hair and diffused dry to enhance soft natural curl • Applied OSiS+ Dust It into root area to increase volume

• Styled the look with two options; one with and without baby’s breath scattered throughout, to add dimension and interest

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“All Out Natural” Styling by Natalie Anne

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HOW-TO

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BEHIND THE SCENES

STYLE:

• Prepped the hair with OSiS + Flatliner as a heat protection spray • Tonged the hair away from the face, ‘rousing’ the hair to form the shape as it cools and to separate the curls

• Added natural flowers ‘baby’s breath’ to the crown section and added colour to the flowers with BLONDME Instant Blush Strawberry and BLONDME Instant Blush Ice • Finished with OSiS+ Session Label Super Dry Flex

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“Let it Bloom” Styling by Dee Parker Attwood Colour: Sand Blonde Colouring by Cassie Kavalieros

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HOW-TO

RECOMMENDED PREP:

Prep: Applied NEW Skin Protect barrier as a cream to the hairline to protect the skin during colouring and the NEW Scalp Protect to protect the scalp from irritation.

Roots: Rinsed and applied NEW Hair Sealer to stop oxidation process and prepare the hair for toner.

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BEHIND THE SCENES

COLOUR:

Roots: BLONDME Bond Enforcing Premium Lightener 9+ 1:2 with BLONDME Premium Oil Developer 2% Development time: 45 minutes

Toner on roots: 30g BLONDME Toning Sand + 10g BLONDME Toning Ice Iris mixed with 1:1 BLONDME Premium Oil Developer 2% Development Time: 20 minutes

STYLE:

• Applied OSiS+ Session Label Volumizing Mousse to create volume and shine in targeted areas • Added handmade ‘Hair flowers’ to create interest and a floral tribute to the hair

• Finished with Silhouette Super Hold Lacquer

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MEET OUR ARTISTS' HEROES A MUST FOR ALL PRO’S KITS

OSIS+ SPARKLER Our session kit saviour. No session look is complete without a spritz of the OSiS+ Sparkler Shine Spray. Just as the name suggests, it adds a sparkle to any look by providing shine and light conditioning without compromising hold or texture.

Simply spray over your finished look to create an unbeatable gleam.

OSIS+ SESSION LABEL MIRACLE 15 If you don’t believe in miracles, you will after meeting this product.

The multipurpose balm can remedy just about every hair woe. It offers lightweight care along with heat protection for up to 230°C. It also helps to prime, define, control, and add shine. On top of this, it can prevent breakage and delivers antistatic discipline.

OSIS+ DUST IT Add some OOMPH to your styles with our iconic mattifying powder that provides long-lasting hold and loads of volume. It might be tiny, but it sure is mighty. Sprinkle a small amount of powder into your palms, rub together and rake through the hair. It will create a natural, undone look.

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BC BONACURE PEPTIDE REPAIR RESCUE SEALED ENDS It’s our lightweight balm that seals and prevents split ends while adding shine and softness. Sitting within the BC Bonacure Peptide Rescue range, which utilises skincare inspired ingredients, Sealed Ends can help to reverse up to three years of damage.

BC BONACURE HYALURONIC MOISTURE KICK SPRAY CONDITIONER Our instantly hydrating spray conditioner for all hair types; normal, dry, straight, or curly.

The secret ingredient is Hyaluronic Acid, which you may already know from your skincare. We specifically designed the BC Bonacure range to integrate the best from skincare into haircare.

The results are locks that are boosted in suppleness, bounce and shine.

FIBRE CLINIX FORTIFY MULTI-REPAIR LOTION Magic in a bottle. It’s our targeted spray treatment for broken and damaged hair to help repair and, as the name would suggest, fortify. Formulated with Niacinamide, this supercharged treatment penetrates the hair shaft to reinforce the fibres.

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MAGICAL WHIMSY

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A collection that embraces grace and sophistication and releases the freedom of naturally undone elegance. It celebrates the spirit of fluid movement, and of understated power, by fearlessly reimagining classic forms.

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“Accessorised Maiden Braids” Styling by Natalie Anne Colour: Sand Blonde Colouring by Cassie Kavalieros

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HOW-TO

RECOMMENDED PREP:

Prep: Applied NEW Skin Protect as a barrier cream to the hairline to protect the skin during colouring and the NEW Scalp Protect to protect the scalp from irritation.

Roots: Rinsed and applied NEW Hair Sealer to stop oxidation process and prepare the hair for toner.

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BEHIND THE SCENES

COLOUR:

Roots: BLONDME Bond Enforcing Premium Lightener 9+ 1:2 with BLONDME Premium Oil Developer 2% Development time: 45 minutes Toner on roots: 30g BLONDME Toning Sand + 10g BLONDME Toning Ice Iris mixed with 1:1 BLONDME Premium Oil Developer 2% Development Time: 20 minutes

STYLE:

• Applied OSiS+ Session Label Miracle 15 as a multi-purpose styling balm to prime, protect and define the hair • Created a soft loose fish braid in a crown format, leaving pieces to frame the face and soften the outer edge • Added hair jewels to enhance the finished look • Finished using OSiS+ Session Label Memory Net for a weightless yet substantial hold, working with the textured pieces around the face

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To add a vintage touch and additional texture to the finished look, a tule blue veil was added, creating movement and interest.

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Wet Look Chignon

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“Wet-Look Chignon” Styling by Natalie Anne Colour: Ice Blonde Colouring by Dylan Hooper

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HOW-TO

RECOMMENDED PREP:

Prep: Applied NEW Skin Protect as a barrier cream to the hairline to protect the skin during colouring and the NEW Scalp Protect to protect the scalp from irritation.

Roots: Rinsed and applied NEW Hair Sealer to stop oxidation process and prepare the hair for toner.

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BEHIND THE SCENES

COLOUR:

Roots: IGORA ARIO BLOND SUPER PLUS 1:2 with IGORA Royal Oil Developer 3% Development time: 45 minutes

Toner: IGORA Royal 9,5-1 + 0-00 with IGORA Royal Oil Developer 3% Development Time: 20 minutes

STYLE:

• Mixed OSiS+ Rock Hard and OSiS+ Tame Wild 1:1 and applied to wet hair

• Finger combed hair back using diffuser to set the shape and direction. Used hot air to create the shape of the hair, and cool air to set the look • Applied OSiS+ Session Label Crystal Gel to hair using a tint colour brush to give the wet-look effect • Created a textured chignon at the nape before adding in crystals and pearls

• Set the look with OSiS+ Session Label Super Dry Flex

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“Natural Curls” Styling by Dee Parker Attwood Colour: Cool Silver Colouring by Cassie Kavalieros and Dylan Hooper

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Natural Curls

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HOW-TO

RECOMMENDED PREP:

Prep: Applied NEW Skin Protect to the hairline to protect the skin during colouring and the NEW Scalp Protect to protect the scalp from irritation.

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BEHIND THE SCENES

COLOUR:

Roots: IGORA Royal Silver Whites ‘Silver’1:1 with IGORA Royal Oil Developer 3%

Midlengths & Ends: ¾ IGORA Royal Silver Whites ‘Silver’ and ¼ IGORA Royal Silver Whites ‘Grey Lilac’ mixed 1:1 with IGORA Royal Oil Developer 3% Development Time: 30 minutes

STYLE:

• Prepared the hair with OSiS+ Grip to add style foundation and volume

• Twisted hair with OSiS+ Curl Honey to define curl and add bounce

•Applied OSiS+ Flatliner as a heat protection spray to the hair. Used a tong to the twist the hair to create a crimped curl • Sprinkled OSiS+ Dust It to the root area to add mattifying volume • Finished and set curls with OSiS+ Session hairspray

AFTER CARE:

Mad about Curls High Foam Cleanser Mad about Curls 2-Way Conditioner

Mad about Curls Twister Definition Cream 105

Embrace your texture with our NEW Mad about Curls range, suited to all curly hair textures and patterns, from fine to coarse. The #MadaboutCurls range is created using a blend of superfood oils and Aquarine Complex, to intensely replenish curly hair for improved moisture, reduced frizz and definition that lasts.

BEFORE

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AFTER

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CLASSIC TIMELESS IGORA Royal Silver Whites celebrates mature hair and emphasises silver accents and grey tones to add nuanced tones, and help the hair take on a fresh, new shine.

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Romance

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The chapter redefines the ‘traditional bride,’ bringing inspiring looks born from that soft-focus Victoriana that always comes to fashion in moments of challenge and change. This is a story of structured simplicity, integrity and timelessness with looks that focus on disheveled and modern textures.

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“Fawcett Flip” Styling by Dee Parker Attwood Colour: Flaming Red Colouring by Olivera Cirillo and Chrissie Biesiek

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HOW-TO

RECOMMENDED PREP:

Prep: Applied NEW Skin Protect as a barrier cream to the hairline to protect the skin during colouring.

Prep: Sprayed NEW Hair Primer to equal out structural differences from roots to ends, to create an even canvas for colour application.

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BEHIND THE SCENES

COLOUR:

Roots: IGORA Royal ¾ 6-88 + ¼ 5-7 mixed 1:1 IGORA Royal Oil Developer 6%

Midlengths/ends: IGORA Royal Fashion Lights ½ L-88 + ½ L-77 mixed 1:1 IGORA Royal Oil Developer 12% Development Time: 45 minutes

STYLE:

• Applied OSiS+ Flatliner generously as a heat protection spray

• Formed a curtain fringe using a creative barrel roll • Finished with OSiS+ Dust It in root area for structure along with Session label Powder Cloud for flexible texture on ends

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Silk Brown. Long, straight brown hair still delivers multi-dimensional, shiny and utterly sensational looks. This dark chocolate base is sliced with subtle shades of copper for a waterfall of rich warm brown, shimmering with softer hues. A modern, tone-on-tone look.

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“Slept in Braids” Styling by Dee Parker Attwood Colour: Fiery Red and Dark Chocolate Colouring by Dylan Hooper and Chrissie Biesiek

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HOW-TO

RECOMMENDED PREP:

Prep: Applied NEW Skin Protect as a barrier cream to the hairline to protect the skin during colouring.

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BEHIND THE SCENES

COLOUR:

Colour: IGORA Royal 4-63 1:1 with IGORA Royal Oil Developer 3%

Bold Splices Colour: IGORA Royal Fashion Lights L-77 1:1 with IGORA Royal Oil Developer 12% Development Time: 45 minutes

STYLE:

• Prepared hair with OSiS+ Grip to add style foundation and volume

• Prepared the hair with individual plaits to create a pre-wave. Model slept in the plaits over night

• Sprayed hair with OSiS+ Flatliner as a heat protection spray and used a flat iron to set the hair • Brushed hair out and used a large indent curling iron to create a bend in the hair

• Finished with Silhouette Flexible Hold Hairspray

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“Flat-Ironed Waves” Styling by Dee Parker Attwood Colour: Dark Chocolate Colouring by Dylan Hooper and Chrissie Biesiek

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HOW-TO

RECOMMENDATION OF PREP:

Prep: Applied NEW Skin Protect as a barrier cream to the hairline to protect the skin during colouring.

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BEHIND THE SCENES

COLOUR:

Colour: IGORA Royal 4-63 1:1 with IGORA Royal Oil Developer 3%

Bold Splices Colour: IGORA Royal Fashion Lights L-77 1:1 with IGORA Royal Oil Developer 12% Development Time: 45 minutes

STYLE:

• Prepped the hair with OSiS+ Hairbody as a light conditioning styling spray • Blow-waved the hair straight

• Applied OSiS+ Flatliner on individual sections and used a flat iron to create fingerwaves

• Finished the look with OSiS+ Sparkler to add shine and Silhouette Super Hold Lacquer for hold

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True colour in high definition.

Developed by colourists, for colourists, IGORA ROYAL stands for true colour: True Performance, True Inspiration and True Partnership. It empowers you to create by providing true-to-swatch results, amplified intensity and maximum coverage.

The reference brand for true colour performance in high after definition • True-to-tuft, predictable results • Reliable, even, luminuous colour results • Up to 100% white hair coverage • Up to 25% brighter colour vibrancy** • Fashion colours with up to 70% white hair coverage and with the highest vibrancy on coppers, reds and violets • Ultimate colour retention • With integrated High Definition Technology ** Advanced care achieved with 12%/40 Vol. IGORA ROYAL Oil Developer

Be the colourist you want to be.

Because everything you need is already inside.

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United by Creativity.

There’s something special about bringing

We take flat sketches and swatches of colour

practical job, of course more hands make lighter

from the heart, a moment in time and, always,

creative people together. When you have a

work. But with creativity, seven people aren’t

seven times more creative than one. Instead,

there’s an alchemy in creativity. We bring out the best in each other – we challenge, we support.

We take the seed of an idea and together we turn it into something magical and unique.

Together we’re more, always.

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and create a 360-degree experience: beauty a point of view.

For us, the team is the most important thing.

Every creative brings their own energy to the group. Every season we take our inspiration

from the new and use it to make all kinds of wonderful.

CREDITS THE TEAM DIRECTION Anna Plunkett & Luke Sales of Romance Was Born SCHWARZKOPF PROFESSIONAL AUSTRALIA & NEW ZEALAND GUEST ARTISTS Dee Parker Attwood Natalie Anne David Wieselmann Cassie Kavalieros Dylan Hooper Chrissie Biesiek (ASK Educator) Olivera Cirillo (ASK Educator) PHOTOGRAPHY Daphne Nguyen MAKE-UP Nicole Thompson Kelly Bowman MODELS Billie Adams at Priscillas Suzanna Oinonen at Priscillas Uma at Priscillas Zoran Jevtic at Priscillas Monique at Kult Models Bindy at Silverfox MGMT Frenchie Thompson Published 2021 135

Essential Looks Love in Full Colour | 2021 #BEIGORA

For more information, please contact your ASK Educator or Schwarzkopf Professional Sales Representative.

Schwarzkopf Professional @schwarzkopfproanz