SkyParkSecure Cookies

Page 1

Function

Usability

Cookie' or id (to facilitate any subsequent conversations about a specific cookie) PHPSESSID

Usability

_oklv

Analytics

_utma

Analytics

__utmb Cookie & __utmc Cookies

Analytics

__utmz Cookie

Analytics

__utmv Cookie

Tracking

aw1001 The cookie name will be different for each advertiser, but will be the letters 'aw' followed by an id to represent the advertiser AWSESS

Tracking Tracking

awpv1001 The cookie name will be different for each advertiser, but will be the letters 'awpv' followed by an id to represent the advertiser

Cookie purpose (description)

What data does the cookie hold?

What is the cookie expiry date? (time in seconds if number displayed)

This cookie used to navigate the site and stores information on the products you have selected to enable you to fully complete the purchase process Olark is our Live Support System so that we can provide instant help and advice to customers browsing the site.

* A unique id for your current session * A unique id for your current session * A unique id for your current session

When you close your browser When you close your browser 63,072,000

* A unique id for your current session

63,072,000

* A unique id for your current session

63,072,000

* A unique id for your current session * An id for the referring website* An id for the ad on which you clicked* An id for the group of ads to which the ad belongs* The time you clicked* Any reference the referring site adds to the click* An id for the type of ad* An id for the product * An id for the ad you've seen

63,072,000

A persistent cookie ‐ remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels. These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard 'grace period' in web analytics. Ominture and WebTrends among many others follow the same procedure. Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data. This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion. Google __utmv Cookie lasts forever. It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities. Set when you click on one of our links and used to let the advertiser and us know the website from which you came.

Set when you see an ad and used to help us make sure we don't keep showing you the same ad. Set when you see an ad and used to let the advertiser and us know where you were when you saw it.

* An id for the website that showed the ad* The time you saw the ad

63,072,000

When you close your browser 63,072,000


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