FOOTBALL:
SCHREINER
UNIVERSITY MAGAZINE
“Tony” Cappella ‘68
Schreiner University Magazine is a publication of the Office of Marketing & Communications and is distributed once a year free of charge to Schreiner alumni, current students, faculty, parents and friends.
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Outside the windows of my office on campus this morning, the world feels very much alive even though the sun has just peeked above the horizon. The apple tree that shades the windows during the hottest part of summer has just begun to burst forth with new leaves. Workers are already on the job site across the street where Edington Gym is in the process of becoming the new Edington Sports Performance Complex. And the men and women from Schreiner Institute have just run by on their Wednesday morning jog around campus and—as they do every Wednesday morning— interrupted their call-and-response chant to wish me “good morning.”
In other words, it’s just another morning on the campus of Schreiner University – a campus that always feels like it is coming alive.
Our campus’s ongoing growth certainly helps maintain this sense that we are always becoming alive and so does the launch of several new programs. I think most everyone is aware by now that Schreiner is bringing football back to campus. Football generates an excitement that is unique unto itself and causes
Letter from the President
people to wake up and pay attention to what is going on at the University. It also prompts other areas of campus to become even more lively. For example, our music department and Schreiner Institute will be invigorated by the launch of a new Drum and Bugle Corps that will perform at halftime during football games and become its own competitive team well beyond the football stadium.
Just as exciting is the launch of Schreiner’s new Center for Talent and Workforce Development (CTWD). Now some six months old, the CTWD is developing educational opportunities that focus on micro-credentials and certificates. Though its programs are intended for individuals who do not intend to complete a four-year degree, we are beginning to see evidence that our baccalaureate degree students also want to pick up some certifications and certificates on their way to graduation.
These new programs are made possible by some of our new staff on campus, including our new football coach, Keith Allen; our new Provost and Vice President for Academic
Affairs, Russ Frohardt; and our new Vice President for Enrollment Management, Alan Liebrecht. All three of these individuals are playing key roles in growing the university’s enrollment by recruiting students who are the right fit for Schreiner and who will encounter while here dynamic learning environments that enable them to develop into their very best selves.
If you have not been on campus recently, I encourage you to come and visit us this year. In partnership with the City of Kerrville, and early in the fall semester, Schreiner will be installing a new piece of public art – a beautiful sculpture representing the cypress trees along the Guadalupe River – at our entrance to the River Trail. Also this fall, our soccer teams will be competing on a new turf field with new lights. And while you’re here, you might catch a glimpse of our new women’s flag football team practicing.
As we enter the public phase of our Cornerstone Campaign, I want to thank you for supporting this endowment campaign and helping pave the way for students that we do not yet know but whose lives will intersect
with the Schreiner story soon. These endowment funds, most of which are supporting student scholarships, will make a Schreiner education possible for all of them, regardless of their circumstances, and will allow them to study engineering, nursing, agriculture, the arts, computer science, criminal justice, or any of our other offerings. May these future students create environments where meaningful work can flourish, where purposeful living abounds, and where our great big changing global society can be enjoyed to the fullest.
It’s just another morning in which Schreiner is becoming more and more alive. And if it’s morning, then we’ve got the whole day to get things done. Come along with us as we get to work. U
DR. CHARLIE MCCORMICK President of Schreiner University
THE LEGACY CONTINUES
FOOTBALL RETURNS TO SCHREINER AFTER 70 YEARS
By BILL RALEIGH, Director of Athletics
Football in the state of Texas is part of the culture.
It once was and will be again at Schreiner University, which last fielded a team in the 1950s.
Excitement is building as the university kicks off its first games in the Fall of 2026. The impact will be felt beyond the campus and immediate community.
Schreiner’s plan is to play its home games at Antler Stadium thanks to a partnership with KISD and the city of Kerrville. The obvious impacts will include college football being played in Kerrville and growth of Schreiner’s student population with a goal of getting close to 2,000 students in the next several years, which will allow for the expansion of academic opportunities and further expansion of athletic facilities. There will undoubtedly be further positive benefits, all revolving around a new, higher profile for Schreiner and Kerrville as football will bring an influx of new visitors and notoriety to the area.
One challenge of reinstituting football is that it can overwhelm everything in its path. But the university is committed to using football as the catalyst to make every student’s experience more rounded. This is not a new concept to the campus as it has celebrated the student-athlete model for many years. Schreiner
has always been about educating students and has used athletics as one of the tools to achieve that goal. For example, in 2023-2024, 15 of its 17 athletic programs had team GPAs over 3.0. The student-athletes are distributed across the curriculum from engineering to nursing. They also hold a variety of leadership positions on campus in AHOC, Student Government, the Student Activities Board and as Resident Assistants. The commitment to the student-athlete model is what has made Schreiner successful to this point and it will propel it to a new level with the addition of a football program.
One of the major considerations while deciding to start a football program was that the whole university must benefit. There are a lot of different ways that building a football program can enhance the university. The most obvious will be the upgraded facilities that will be built to support the new program. The university is in the process of renovating the Edington Sports Complex. A new 5,000-square-foot weight room, equipment storage space, athletic training facility for all athletes, and a renovated locker room for football are the first updates. There are plans for other renovations and an athletic master plan for all facilities.
The new football program improvements will affect all of athletics and the university. The addition of football will bring two new athletic trainers for a total of four for all of athletics, an athletic department strength and conditioning coach, an equipment manager for all of athletics, an athletic department administrative assistant as well as four full-time football coaches,
The university has signed an agreement with VIP Sports Travel to transport all our athletes, thus improving student-athlete travel. With 17 athletic programs and more than 430 student-athletes in a big state like Texas, transporting athletes is a major undertaking, and this decision will enhance safety and maximize the studentathlete experience.
Over the next couple of years, Schreiner will grow and transform with the addition of football as well as engineering, aviation, criminal justice and nursing. These enhancements will change the university for the better.
The rebuilding process has already begun with the hiring of head football coach Keith Allen.
The Tulsa, Oklahoma native has built a reputation as a standout leader in football. He has coached
the winningest coach in school history), Northeast Louisiana University, Texas Christian University, Quincy University, and San Jose State University. He was named the 2018-2019 National High School Federation State of Florida Football Coach of the Year.
Coach Allen’s philosophy centers on athletic excellence, character development, and academic success. His recruiting strategy focuses on resilience, grit, and determination, aiming to shape student-athletes who excel both on the field and in their studies.
“It is an honor to lead and continue to build from the ground up the Schreiner University football program,” Coach Allen said. “My vision is to create a team that embodies toughness, resilience, and a relentless drive to succeed. We will actively recruit student-athletes who not only bring a competitive edge but also share a passion for
DR. CHARLIE MCCORMICK President of Schreiner University “
Football is a big program for Schreiner, and we anticipate it will influence almost every area of campus life.
He has already begun visiting high schools and watching practices and games in order to put together the inaugural football team. In 2025, Schreiner will run a developmental program, with practices and games to be prepare the team to launch a full varsity, competitive program in fall of 2026.
There is no doubt the return of football will mean exciting times for Schreiner University, the city of Kerrville, and the Texas Hill Country. Fans will finally have a local university football program to cheer on as it adds to the legends and accomplishments of the Mountaineers. U
From left to right: defensive coordinator Shane Hallmark, head coach Keith Allen, and offensive coordinator David Jones pose in front of Tivy Antler Stadium, which will host the first Schreiner football game in Fall 2026.
Schreiner’s 2030 Strategic Plan
By MARTA DIFFEN, Special Assistant to the President & LUCIEN COSTLEY, Vice President for Planning & Finance
WHO WE ARE
Our Strategic Planning Committee met regularly to assess and develop each component of SU2030. The Committee presented SU2030 to the Board of Trustees in February 2024 and received approval of the goals and objectives.
Members of the Strategic Planning Committee:
Dr. Lucien R. Costley, Co Chair
Marta Diffen, Co Chair
Dr. Brian Bernard, Faculty
Noah Boggus, Student
Dr. Gene Dowdy, Faculty
Dr. Travis Frampton, Former Provost
Dr. Matt Goodwyn, Assistant VP of Student Affairs
Cierra Green, Administrative Assistant
Cristina Martinez, Associate Registrar
Dr. Chanelle Maynard, Faculty
Dr. Charlie McCormick, President
Lisa McCormick, Director of Logan Library
Janet McKinney, Board Chair
Maggie Megee, Community Member
Elizabeth Oehler, Controller
Sarah Sides, Library Manager
Trish Snow, Assistant Dean of Students
Mark Tuschak, VP of Advancement
Thomas Woods, Faculty
Our 2030 Strategic Plan embarks on a bold journey toward enhanced educational quality, stronger community ties, and sustainable growth. Dedicated to fostering an environment of achievement and well-being, this plan ensures Schreiner University continues as a beacon of innovation and excellence.
WHAT WE DO
Schreiner University provides students with a personalized, integrated, and holistic educational experience that prepares them for meaningful work and purposeful lives in a changing global society.
WHY WE DO IT
Because Schreiner always has been a place of opportunity, all students are recognized as uniquely valuable and capable of excellence.
This diversity of people and thought will thrive only in a setting of open, civil discourse.
In the undergraduate program, every student should have the opportunity to develop intellectually, physically, spiritually, and socially.
In the undergraduate and graduate programs, every student should have the opportunity to develop the capacity for life-long learning and service to society in order to participate successfully in the global world, and across all our educational programs, we should develop thoughtful, productive, and ethical citizens.
WHERE WE ARE GOING
By 2030, Schreiner University will continue to preserve, challenge, and expand the story of Texas as its 2,030 students participate in the most unique curricular and co-curricular set of offerings in the State, including opportunities in talent and workforce development, undergraduate degrees, and graduate programs.
Having earned recognition as a university that promotes social and economic mobility, Schreiner alumni will identify their time at the university as key to their personal and professional development.
LEARN MORE
A more detailed look at our 2030 Strategic Plan can be found online at schreiner.edu/su2030
We are excited about our growth as we embark on our second century being a place where students Enter With Hope; Leave With Achievement. U
HOW WE WILL GET THERE: The 5 Core Goals
Core Goal 1: Transformative Learning Experiences
We will provide our students with transformative learning experiences that support their personal growth, promote excellence in their professional lives, and prepare them to serve as effective leaders in their communities.
Core Goal 2: The Hill Country’s University
We will be known as the Hill Country’s university whose students pursue purpose and embody the best values of Texas.
Core Goal 3: Enroll, Retain, Graduate
We will enroll, retain, and graduate students with the capacity to thrive and contribute to their community and the world.
Core Goal 4: Financial Foundation
We will achieve a prosperous financial position through operational excellence.
Core Goal 5: Campus Experiences
We will continue to invest in the delight of the Campus to further enhance the elevated experience at Schreiner.
Distinguished Alumni Service Awards &
GEORGE & JUDY EYCHNER
Volunteers of the Year
Judy and George Eychner have dedicated their lives to service, both professionally and within their community. George, a Nebraska native, earned his bachelor’s and master’s degrees from the University of Nebraska before serving 22 years in the U.S. Air Force, retiring as a Lieutenant Colonel. He later led the Mount Wesley Conference Center and the Hill Country Arts Foundation while passionately pursuing music, recently retiring as Principal Trumpet of the Symphony of the Hills.
Judy, also from Nebraska, graduated with teaching degrees in business and physical education from Nebraska Wesleyan University. She met George in college before they embarked on 22 years of Air Force life, teaching at various posts throughout their stations. After settling in Kerrville, she continued teaching before transitioning into real estate. In 2018, she was elected to the Kerrville City Council and later became the city’s 60th mayor, only the third woman to hold the position. She remains actively involved in local leadership and nonprofit work.
Since 2010, the Eychners have been dedicated supporters of Schreiner University and the Hill Country College Fund, helping countless students achieve their college dreams. Their commitment to service, community, and education makes them the perfect honorees for this year’s Volunteers of the Year award. Above all, they cherish their family, including their three children and seven grandchildren, showing that it is possible to live a life of service while also cherishing the joys of family and personal fulfillment.
Shaddock has built a legacy of excellence, innovation, and community impact. He attended Schreiner from 1959 to 1961 before continuing his education at Texas Christian University (TCU). In 1967, he founded Shaddock Homes, an award-winning company renowned for its superior craftsmanship and commitment to customer satisfaction. Expanding his influence in 1976, he established Shaddock Development, a strategic move that allowed him not only to build homes but also to design and develop entire communities. Over the past five decades, his vision and leadership have shaped the Dallas/Fort Worth Metroplex, where he has developed numerous subdivisions and contributed significantly to the region’s residential growth.
Beyond his professional achievements, Mr. Shaddock is a dedicated supporter of higher education, generously contributing to Schreiner University and Texas Christian University. His legacy extends beyond business, his son, Peter Shaddock, Jr., credits Schreiner with profoundly influencing his father’s personal and professional journey.
DR. CARLOS CAMPOS ‘75
Distinguished Alumnus
Dr. Carlos Campos was born and raised in New Braunfels, Texas. He earned an Associate of Arts degree from Schreiner University and a bachelor’s degree from Baylor University, followed by medical school at Baylor College of Medicine. He has been board-certified by the American Academy of Family Physicians since 1984. In addition, Dr. Campos earned a Master’s in Public Health from the University of Texas School of Public Health. In May 2012, he received his Certified Diabetes Educator status, and in 2016, he became board-certified in Obesity Medicine. He has been practicing as a primary care physician in New Braunfels since 1984.
Dr. Campos was appointed by the governor to the Texas Medical Board, serving from 1993 to 1999. In 1993, he also served as Chief of Staff at McKenna Memorial Hospital in New Braunfels. Additionally, he holds a position as a Clinical Adjunct Professor in the Department of Family Medicine at the UT Health Science Center in San Antonio.
In 2000, Dr. Campos founded The Institute for Public Health and Education Research Inc. (TIPHER), a nonprofit organization. He currently serves as TIPHER’s Executive Director. TIPHER’s mission is to improve the quality of life by addressing public health needs and critical education issues.
Dr. Campos was also the founding Medical Director for the Resolute Health Center for Wellbeing/Diabetes Center.
Throughout his career, Dr. Campos has published multiple articles on diabetes and obesity-related topics. He previously served on the Editorial Board for the Journal of Clinical Diabetes.
Distinguished Service Award
Steve Daniels grew up in Iraan, Texas, where his father served as the production superintendent for the renowned Yates Oil Field. During high school, he was actively involved in multiple sports but particularly excelled in golf.
Steve attended Schreiner College on a golf scholarship, playing under the leadership of Schreiner Hall of Fame golf coach Albert B. “Monk” Keith. As a freshman, he earned second place in the conference and was named to the all-conference team. He also claimed the medalist title at the Schreiner Tournament held at Riverhill.
After earning an associate degree from Schreiner, Steve transferred to Texas Tech University, where he completed a degree in petroleum land management. He then pursued a successful career as a petroleum landman, working in the industry for over 40 years.
Deeply appreciative of his time at Schreiner, Steve has remained actively engaged with the university. He has served as President of the Schreiner Former Student Association, is a member of Schreiner Oaks society, and is a regular attendee at RECALL. Steve and his wife, Amy, have two sons: Jordan and his spouse Kayla, who are the parents of Tatum, and Taylor and his wife, Sarah.
AARON YATES ‘07
Distinguished Service Award
Aaron was born and raised in Kerrville, Texas, and is a Tivy High School and Schreiner University graduate. He worked as a land surveyor for ten years before starting his full-time photography and videography business in 2010. Since the founding, Aaron has worked with thousands of clients throughout the state of Texas and beyond, and has employed dozens of staff and contractors to create quality photo and video products and services.
Both for work and recreation, Aaron prefers to spend his time outdoors, whether that’s capturing footage for a real estate shoot on a beautiful Texas ranch, or exploring a national park in a remote corner of the continent. His favorite leisure pursuits are backpacking, hiking, and exploratory travel.
Aaron has served his community in numerous capacities over the years, including as a board member for Main Street Advisory Board, Kerrville Economic Improvement Corporation, Schreiner University Former Student Association, and is a current member of the Schreiner University Board of Trustees.
INDIE PSYCHOLOGICAL THRILLER SHERLOCK HOLMES: MARE OF THE NIGHT DOMINATES BOX OFFICE AND EXPANDS THEATRICAL RUN
Indie thriller fans and cinephiles have a new film to celebrate—Sherlock Holmes: Mare of the Night, the gripping new psychological thriller from writer-director CJ Goodwyn, currently in theaters and touring the US. This marks Goodwyn’s fourth feature film, but it is the first to embark on a theatrical tour, making waves in the indie film scene.
Premiering at City Base Cinemas in San Antonio, Texas, on January 24, 2025, Sherlock Holmes: Mare of the Night also opened in multiple Texas cities, including Bryan and Lubbock, the same night. Against all odds, the film won the box office, surpassing major studio releases—including a new Mark Wahlberg blockbuster— proving that psychological thrillers and independent filmmaking are forces to be reckoned with.
Blending psychological tension with classic detective storytelling, the film presents a gripping new vision of the legendary sleuth. Starring Les Best as Sherlock Holmes and featuring an all-Texas cast, Mare of the Night immerses viewers in a suspenseful and thought-provoking mystery that has resonated with audiences and critics alike. Fans of Sherlock Holmes will recognize several beloved characters alongside brand-new additions created by Goodwyn. Many viewers will leave with not only a deeper appreciation
for the classic detective but also new favorite characters who feel worthy of the Sherlock canon.
Adding to its appeal, the film carries an old-school Hollywood aesthetic, with moody cinematography, intricate set designs, and a storytelling approach that harkens back to the golden age of cinema. The combination of classic filmmaking techniques with modern psychological suspense gives Mare of the Night a timeless quality that sets it apart from typical contemporary thrillers.
The demand for the film was so overwhelming that its run at Santikos Theaters was extended, ensuring more audiences get the chance to experience its intense, atmospheric world.
The film is now on a Midwest tour, playing in Chicago, IL; Glendale, Wisconsin; Sioux City, Iowa; Omaha, Nebraska; Springfield, Missouri; Tulsa, Oklahoma; and Fort Worth, Texas.
CJ Goodwyn is a 2004 alum of Schreiner University. After graduating, CJ worked in the resort industry until 2019. He moved to being a full-time filmmaker with the filming of Eyes of a Roman, his third feature film, now out on Tubi, YouTube, and Amazon Video. Part two of his Sherlock film is coming out in 2026. Then, he is focusing his attention on a WWI project that he plans to make here in the Hill Country. U
Lexys Basurto, SR
Abby Yanta, SO
CJ Ward, JR
This semester’s academic achievement is a clear example of our student-athletes believing that their participation in athletics is a ‘privilege and not a right.’ Schreiner University and our athletic department emphasize the student-athlete model where our athletes must be students first. We are proud of all our student-athletes as they represent themselves, their programs, and the University in such a positive manner.
WILLIAM RALEIGH DIRECTOR OF ATHLETICS
3.21
OVERALL GPA REACHED BY 436 STUDENT-ATHLETES IN FALL 2023
95 40%
77 Student-athletes on Dean’s List with GPA of
Haedyn Renslow, JR
With athletic success at an all-time high, Schreiner continues to build a foundation for long-term success.
MAJOR FACILITY UPGRADES AND FUTURE GROWTH
The future of Schreiner Athletics is taking shape with significant facility expansions. The ongoing renovation of the Edington Sports Complex is on track for completion this summer, bringing:
» A 5,000-square-foot weight room
» A 120-person locker room
» A state-of-the-art equipment room
» A modernized athletic training facility
Additionally, construction has begun on a new turf soccer field with lights, which will not only serve the men’s and women’s soccer programs but also host intramurals and provide a rainy-day practice space for outdoor sports, including football.
Speaking of football—Schreiner’s decision to reintroduce football in 2026 is a monumental step for the university. The sport is deeply ingrained in Texas culture, and the addition of football is expected to expand Schreiner’s student population toward a goal of 2,000 students, elevate academic and athletic opportunities, and bring greater visibility to Schreiner and the Kerrville community. Schreiner’s football home will be Antler Stadium, an established venue that will provide an exciting atmosphere for game days.
Director Raleigh acknowledges the potential for football to become the dominant focus, but Schreiner is committed to ensuring that every athletic program benefits from the new developments. Renovated facilities, increased staffing, and enhanced travel resources—including a partnership with VIP Sports Travel—will elevate the experience for all student-athletes.
Center: Noah Ochoa, SR
Daniel Rodriguez, JR
Ryan Morales, FR
Kailyn Yeisley, SR
AUSTIN COOLEY
HOMETOWN: ALLEN, TX
GRAD YEAR: 2025
3-1 performance at Regionals and 8-5 SEMIFINAL VICTORY over #3 nationally-ranked Mitch Williamson of Wartburg College
#15 NATIONAL RANKING
SLIAC Conference MEN’S WRESTLER OF THE YEAR
KAMDEN ROSS
HOMETOWN: CIBOLO, TX
GRAD YEAR: 2025
Selected to the 2025 NCAA DIVISION III COLLEGIATE ALL-STAR TEAM by the National Association of Basketball Coaches
First player in SCAC history to record over 1,000 CAREER REBOUNDS
Named both SCAC PLAYER AND DEFENSIVE PLAYER OF THE YEAR
MEN’S BASKETBALL
The 2025 Schreiner Men’s Basketball senior class—Dylan Mackey, Kamden Ross, Beau Cervantes, and Bradley Russell—has left an indelible mark on Mountaineer history. Together, they’ve set a new school record for conference wins, tied the all-time win mark, captured Schreiner’s second SCAC Championship, and earned a trip to the NCAA Tournament. Their leadership has built a culture of excellence that will influence the program for years to come.
Mackey, Schreiner’s all-time NCAA-era assist leader, also joined the 1,000-point club, showcasing his playmaking and perseverance. Cervantes shattered the program record for three-pointers, draining 177 (and counting) while maintaining elite accuracy and mentoring future Mountaineers. Ross, a two-time SCAC Player and Defensive Player of the Year, surpassed 1,500 career points and 1,100 rebounds, ranking among the nation’s top players in both categories.
WOMEN’S WRESTLING
Schreiner senior Odelia Lopez capped off a remarkable wrestling career with a 5th place finish at the National Collegiate Women’s Wrestling Championship, earning All-American honors for the second time. Lopez’s path to the podium was paved with major wins over top-tier programs including Colorado Mesa, King University, and North Central—the reigning national champion and runner-up. Fellow senior Lexys Basurto showed immense grit, battling through a tough draw and pushing the No. 3 seed
from Iowa in a narrow 2-4 loss that came down to the final 30 seconds. Sophomore Azana King, a returning national qualifier, went 2-2 in this year’s championship run, narrowly missing advancement on a criteria decision. Together, these Mountaineers showcased determination, heart, and elite talent on the national stage. Schreiner could not be prouder of the impact these women have made in representing the program and blazing trails for the future of Mountaineer Wrestling.
From left to right: Wrestling Director Troy Jewell, Odelia Lopez, Azana King, Lexys Basurto, Head Coach Tarkyia Mensah
A GROWING ATHLETIC STAFF AND EXPANDED SPORTS OFFERINGS
The Mountaineers are also ex panding their coaching staff and sports programs. This year, Schreiner welcomed new lead ership across multiple sports. These additions bring fresh en ergy and expertise to Schreiner Athletics, and with football becoming fully operational, Schreiner is actively cultivat ing additional sports, including women’s flag football—one of the fastest-growing collegiate sports in the country.
CAITLIN CONNOR-ROYERS HEAD SHOTGUN COACH
MEGHAN CHRISTIANSEN HEAD SOFTBALL COACH
FOOTBALL DEFENSIVE COORDINATOR
KENDRA FOREMAN HEAD WOMEN’S BASKETBALL COACH
FOOTBALL OFFENSIVE COORDINATOR
JOIN US ON THIS JOURNEY
The future of Schreiner Athletics has never been brighter. With a growing student-athlete base, stateof-the-art facilities, and historic milestones being achieved, now is the time to get involved.
Schreiner alumni and supporters play a crucial role in this journey. Whether it’s attending games, making donations, or simply sharing your passion, your engagement helps shape the future of Mountaineer Athletics.
As we look ahead to a new era—one that includes football, expanded programs, and national recognition—the excitement is only just beginning. U
Schreiner Women’s Flag Football took home the championship trophy at the 2025 SCAC showcase this year.
WORKFORCE DEVELOPMENT IN THE HILL COUNTRY
Meeting the Growing Demand for Skills and Talent
By BEN NGUYEN, Director of the Center for Talent and Workforce Development
The Texas Hill Country stands at a pivotal moment in workforce development. As industries expand, job markets shift, and technology reshapes traditional roles, both businesses and workers face mounting challenges. The question we must ask is: how do we equip our workforce with the skills necessary to meet the demands of the future?
Workforce shortages are no longer abstract issues affecting only major metropolitan areas—they are pressing concerns right here in our communities. Employers across healthcare, hospitality, IT, and agriculture struggle to fill positions, not because jobs are scarce, but because qualified candidates are in short supply. This talent gap threatens to stall economic progress unless we implement workforce development programs that are flexible, accessible, and aligned with industry needs.
THE WORKFORCE CHALLENGE: Demand
Outpacing Supply
According to the Texas 2036 Strategic Framework, by 2036, more than 70% of jobs in Texas will require a post-secondary credential. However, only 33% of today’s high school graduates are expected to earn such credentials within the next six years. Without interven
tion, a significant portion of future job openings will go unfilled, not because of a lack of opportunity, but because of a lack of skilled workers.
This issue is particularly pressing in the Hill Country, where the economy is built on a blend of long-established industries and emerging sectors. Consider the following:
HEALTHCARE: With an aging population, demand for skilled nurses, medical assistants, and healthcare administrators is growing rapidly.
HOSPITALITY & TOURISM: As a premier wine and recreation destination, the region requires welltrained customer service professionals, managers, and logistics staff.
CYBERSECURITY & IT: Digital transformation has increased the need for cybersecurity professionals, IT specialists, and software developers.
AGRICULTURE & VITICULTURE: The Texas wine industry’s expansion has created a growing demand for workers with expertise in vineyard management, wine production, and agribusiness operations.
Across all sectors, we see the same pattern: jobs exist, but skilled workers do not. The key to solving this challenge lies in strategic workforce development—ensuring that individuals have the skills, training, and credentials necessary to fill these vital roles.
WHAT’S HAPPENING NATIONALLY AND IN TEXAS: Workforce Development Trends
To craft a responsive workforce strategy, we must first understand the national and state-level trends shaping the future of work. Recent research highlights several key movements that are transforming the labor market:
SHIFT TOWARD SKILLS-BASED HIRING
Employers are increasingly prioritizing skills and experience over traditional degrees. This “new collar” hiring approach benefits individuals without four-year degrees but with relevant expertise. Programs like OneTen are actively connecting skilled professionals to top employers, demonstrating the growing demand for competency-based hiring.
ADDRESSING LABOR SHORTAGES AND SKILLS GAPS
The U.S. workforce is 1.7 million workers smaller than it was before 2020. The Society for Human Resource Management (SHRM) reports that employers are exploring nontraditional talent pools—such as veterans, individuals with disabilities, and career changers—to help fill these gaps. Expanding workforce training can bridge the divide between job openings and available talent.
1 3 5 2 4 6
FOCUS ON MENTAL HEALTH AND EMPLOYEE WELL-BEING
Gen Z and Millennial workers are prioritizing work-life balance and mental health more than previous generations. Employers are adjusting policies to accommodate these concerns by offering flexible schedules, hybrid work options, and career coaching programs.
THE INTEGRATION OF AI AND ADVANCED TECHNOLOGY
Automation and artificial intelligence (AI) are revolutionizing industries, necessitating continuous upskilling. According to ManpowerGroup, over 60% of employers view AI as a tool for business growth, and 70% are ramping up workforce training to keep employees competitive in this new technological era.
GROWTH IN APPRENTICESHIPS AND HANDS-ON TRAINING
More industries are adopting apprenticeship models as a cost-effective way to build a skilled workforce. These programs combine classroom instruction with real-world application, giving individuals practical experience while earning an income.
DEMOGRAPHIC SHIFTS IN THE WORKPLACE
The workforce is becoming more diverse, with an increasing reliance on immigrant labor to fill essential roles. While native-born workforce participation has declined, immigrant participation has risen, reinforcing the importance of inclusive workforce development strategies.
These national and state trends directly influence workforce needs in the Hill Country. The challenge now is to translate these insights into local action.
WORKFORCE DEVELOPMENT IN THE HILL COUNTRY: Bridging the Gap
While national trends set the stage, local workforce development efforts must be tailored to the Hill Country’s unique challenges and opportunities. To address the talent shortage effectively, we need two key strategies:
Workforce Entry & Career Advancement (training individuals to enter or advance in the workforce).
Corporate Training & Employer Partnerships (helping businesses train and retain employees).
WORKFORCE ENTRY & CAREER ADVANCEMENT
Individuals seeking to enter or progress within their careers need accessible, job-focused training that aligns with employer needs:
• MICROCREDENTIALS & CERTIFICATIONS: Short-term programs that equip workers with industry-recognized credentials in fields such as healthcare, IT, bookkeeping, and cybersecurity.
• PROFESSIONAL DEVELOPMENT & CONTINUING EDUCATION: Career-building courses in applied AI, leadership, conflict resolution, and digital marketing help employees upskill and transition into higher-paying roles.
• FLEXIBLE LEARNING OPTIONS: Hybrid and online courses make it possible to gain new skills without disrupting work schedules. Many programs also offer externship opportunities, allowing participants to apply their knowledge in real-world settings.
2
CORPORATE TRAINING & EMPLOYER PARTNERSHIPS
Employers recognize that investing in their workforce leads to higher retention, better performance, and longterm success. Yet many businesses lack the time or resources to develop in-house training programs. This is where workforce development partnerships come in.
• BUSINESSES ALREADY BUDGET FOR TRAINING: Companies set aside funds for employee development, yet many struggle to find qualified local providers.
• IRS INCENTIVES SUPPORT EMPLOYER TRAINING: Under IRS Section 127, businesses can offer up to $5,250 per year in tax-free educational assistance to employees.
• INDUSTRIES LIKE HOSPITALITY AND RETAIL HAVE RECURRING TRAINING NEEDS: Customer service, team leadership, and conflict resolution are not one-time skills—they require continuous development to keep businesses competitive.
For instance, hospitality employers in the Hill Country frequently cite customer service training as their most pressing need. Creating structured programs that train employees to deliver exceptional service can directly improve the local business environment. 1
BUILDING A WORKFORCE ECOSYSTEM IN THE HILL COUNTRY
No single organization—whether a university, business, or government entity—can address workforce shortages alone. Collaboration is key. By aligning efforts across education providers, employers, and community leaders, we can develop a workforce pipeline that benefits everyone.
HOW WE’RE CONTRIBUTING TO THE SOLUTION:
• Community Outreach Events & Workforce Workshops: Hosting monthly training sessions that allow businesses and job seekers to connect and explore opportunities.
• Strategic Employer Partnerships: Custom training programs designed to meet the specific needs of local industries, from hospitality to IT and beyond.
• Employer Incentives & Tax Benefits: Educating businesses on IRS tax deductions for workforce training to make upskilling a win-win for companies and employees.
THE BIGGER PICTURE: Workforce Development As Community Development
At its core, workforce development is about more than just jobs. It’s about economic stability, regional competitiveness, and community well-being.
The time to act is now. Businesses need skilled workers, individuals need career pathways, and our region needs a sustainable workforce strategy.
By investing in education, employer partnerships, and community engagement, we can ensure the Hill Country remains a place where businesses thrive, workers succeed, and economic opportunities continue to expand.
If you or your organization want to be part of this movement, now is the time. Let’s shape the future of workforce development together. U
SCHREINER UNIVERSITY’S NEW CHAPTER
A Bold Vision for Campus Transformation
By MICHAEL BENNETT, Director of Marketing
As Schreiner University embarks on its second century, major campus enhancements are underway to elevate student experiences, athletic excellence, and university-wide engagement. These projects—part of a bold vision for growth—align with the Schreiner 2030 Strategic Plan and the Cornerstone Campaign, ensuring that Schreiner remains a leader in education, athletics, and community impact for years to come.
These transformational upgrades are designed to enrich student life, attract top talent, and reinforce Schreiner’s reputation as the Hill Country’s University.
A NEW ERA FOR SCHREINER ATHLETICS
Athletics has long been a cornerstone of the Schreiner Experience, instilling leadership, teamwork, and perseverance among students. With over 50% of Schreiner students participating in NCAA Division III athletics and club sports, the university is investing in its future by creating premier facilities for current and future generations of athletes.
The Athletics Master Plan, developed in partnership with Marmon Mok Architecture, presents a multiphase strategy to modernize sports infrastructure and prepare for the highly anticipated launch of Schreiner Football in Fall 2025.
SCHREINER’S ATHLETICS MASTER PLAN: Elevating Student-Athlete Performance
The Athletics Master Plan lays out an ambitious fourphase vision to expand and enhance Schreiner’s athletic offerings:
Phase 1A & 1B: Strengthening Schreiner’s Competitive Edge
• Construction of brand-new baseball and softball stadiums, bringing state-of-the-art facilities to two of Schreiner’s premier sports.
• Development of a multi-sport fieldhouse, complete with administrative spaces, training areas, and a high-performance weight room.
• Integration of football-focused infrastructure to support the launch of Schreiner’s new NCAA Division III football program.
Phase 2 & 3: Creating Dynamic Spaces for Growth
• Redevelopment of track and field facilities, encouraging participation in athletics and intramural sports.
• Expansion of existing gymnasium spaces to accommodate wrestling, rifle/shotgun teams, and student recreation.
Phase 4: The Future of Schreiner Athletics
• Construction of a new football stadium, a landmark addition that will redefine game day at Schreiner.
• Introduction of the Schreiner University Walk-of-Champions, a tribute to student-athletes, coaches, and alumni who have shaped Schreiner’s legacy.
This comprehensive approach will not only enhance Schreiner’s competitive edge but also create a more dynamic, engaging campus environment for all students.
EDINGTON SPORTS PERFORMANCE CENTER: A Legacy Reimagined
At the heart of Schreiner’s athletic transformation is the renovation of the historic Edington Gymnasium, which will soon become the Edington Sports Performance Center. This state-of-the-art training hub will serve as a premier facility for student-athletes, intramural participants, and the Schreiner community.
Edington Sports Performance Center Upgrades:
A fully modernized 17,500-square-foot facility, featuring:
• A revamped gymnasium for Schreiner athletics and community use.
• Upgraded locker rooms to support growing athletic programs.
• Expanded support spaces, ensuring a seamless student-athlete experience.
• 7,300 square feet of new space dedicated to strength and conditioning, giving Schreiner student-athletes access to elite-level training facilities.
This investment reflects Schreiner’s dedication to student success beyond the classroom, providing the resources for physical wellness, personal growth, and lifelong health.
A CAMPUS BUILT FOR THE FUTURE
• Schreiner’s campus improvements are not just about bricks and mortar—they are investments in student success, enrollment growth, and institutional longevity. These developments will:
• Enhance student life through cutting-edge athletic and recreational spaces.
• Strengthen Schreiner’s reputation as a premier NCAA Division III university in Texas.
• Attract and retain students by offering a well-rounded college experience that combines academic excellence with top-tier athletics.
These upgrades directly support Schreiner’s 2030 mission to create engaging, purpose-driven university experience.
As Schreiner enters its second century, these initiatives reaffirm its promise to students: Enter with Hope. Leave with Achievement. U
images courtesy of Marmon Mok Architecture
Construction is underway on Schreiner’s new soccer field, located next to the Event Center.
What’s happening
SUMMER EVENTS AT SCHREINER
MAY - AUGUST
C3 Swim Lessons
MAY 31
May Pickleball Tournament
A 2v2 pickleball tournament run by our Campus Recreation department, with open and women’s only divisions for participants 15 and up.
JUNE - AUGUST
Friday Night Summer Sounds
Talented local artists and special guests will perform at the Trailhead Beer Garden venue every Friday night.
JUNE 7
visit schreiner.edu/summer-events for more information and registration (if applicable)
June Cornhole Tournament
The 2v2 tournament is an open division and run by our Campus Recreation department.
JUNE 4 - JULY 28
Summer Pickleball League
A 2v2 pickleball league with open and women’s only divisions, open to participants 15 and older. All games will be played on Wednesday nights.
JUNE 11
Pirate’s Cove Pool Movie: Pirates of the Caribbean
JUNE 2 - JULY 28
COED 3v3 Beach Volleyball League
All games will be played on Monday evenings, with at least one male and female member on the court and a maximum roster of 6 people.
JUNE 2 - 4
Youth Soccer Day Camp
A 3-day event for all children in 2nd through 8th grade.
JUNE 11 - 12
Youth Baseball Camp
Open to 1st through 6th grades.
JUNE 17-20
Summer Band Camp
This three-day workshop will cover concert and marching band, as well as instrumental masterclasses. Programs will include collaboration with the Schreiner Drum and Bugle Corps. It will also include a performance on June 21.
JUNE 16-19
Cross Country Camp
The camp will be held in the Frio Acres Cabins just outside of Garner State Park.
JUNE 18
Super Smash Bros. Ultimate Singles Tournament
Open to all participants from 4th grade to adults.
JUNE 23 - 26
Cross Country Camp
The camp will be held in the Frio Acres Cabins just outside of Garner State Park.
JUNE 15 - JULY 12
Western Art Academy
A rigorous four-week program of advanced art instruction for highschool students, with one-on-one instruction in painting and sculpting from professional artists. A silent art auction for the public will be held on July 12.
JULY 7-11 &14-18
Science Mill Summer Camp
Partnering with the Science Mill in Johnson City, this camp for kids in grades 3-5 brings handson STEM learning to local youth. Through full-day camps filled with robotics, engineering challenges, and creative problem-solving, students will explore science in fun and meaningful ways.
JUNE 25
Adult COED 3v3 Beach Volleyball Tournament
Teams must have at least one male and female member on the court, with a maximum roster of four people.
JUNE 25
Cornhole Tournament
The tournament will host a maximum of 16 teams with two players each.
JULY 7 - 10
Mythological Worlds
Explorer Summer Camp
This camp for ages 6-11, hosted by Schreiner’s Logan Library will explore different cultures and mythologies across the world, immersing participants in the art of storytelling.
JULY 2
Make Waves Pool Party: Moana 2
JULY 12
July Cornhole Tournament
The 2v2 tournament is an open division and run by our Campus Recreation department.
JULY 13 - 17
Master Sculpture Workshop for Teachers
A rigorous, three-day program of advanced, one-onone art instruction for sculpting teachers.
JULY 16
Rocket League 1v1 Tournament
This gaming tournament is open to all participants from 4th grade to adults.
JULY 16
Schreiner Youth Volleyball Camp
This camp is for participants from K-6th grade.
JULY 17
Schreiner Jr. High Volleyball Camp
JULY 21 - 25
Visit our website for more info & registration
Schreiner Summer Music String Camp
This camp is open to string and guitar playing students in 2nd through 12th grade.
JULY 21 - 24
Schreiner Basketball Day Camp
Open to all students from 3rd through 8th grades.
JULY 26
Adult COED 3v3 Beach Volleyball Tournament
Teams must have at least one male and female member on the court, with a maximum roster of four people.
This year, a polo tournament was hosted on March 22 to raise money for Schreiner’s equestrian team. The event included a polo match between the San Antonio Polo Club and Camp Stewart, a fancy hat contest, and a silent auction.
Pictured: Abigail Benton,JR
Photography by Brian Boisvert
AUGUST 29, 2025
New Student & Alumni Welcome Event at the Trailhead
The Trailhead Beer Garden will host an event for new students and Schreiner alumni at the Trailhead Beer Garden, from 6 PM to 10 PM.
SEPTEMBER 3, 2025
Hill Country College Fund Fall Leadership Dinner
SEPTEMBER 18, 2025
Hill Country College Fund Fall Kickoff
SEPTEMBER 19, 2025
Star Party (subject to weather)
SEPTEMBER 19-21, 2025
Family Weekend
SEPTEMBER 25, 2025
Schreiner Alliance Event
OCTOBER 2, 2025
Labatt Lecture Series: Commander David Kennington
OCTOBER 3-5, 2025
Performing Arts Series: Macbeth
OCTOBER 6-8, 2025
Visiting Artist: Tim Mispagel
The Summerlin Visiting Artist series will present a public art installation on campus by visiting artist Tim Mispagel.
OCTOBER 17, 2025
Star Party (subject to weather)
NOVEMBER 13, 2025
Schreiner Alliance Event
NOVEMBER 14, 2025
Star Party (subject to weather)
NOVEMBER 20-22, 2025
Performing Arts Series: Blood Wedding
DECEMBER 2, 2025
Performing Arts Series: Old Campus Spirits
DECEMBER 2, 2025
Christmas Tea
DECEMBER 2, 2025
Christmas Spectacular
This family-friendly event is a great opportunity to shop with local vendors for Christmas gifts and more. Take photos with Santa, savor the offerings of food trucks, and enjoy holiday entertainment for all ages.
DECEMBER 12, 2025
Star Party (subject to weather)
JANUARY 26, 2026
Monday Night Fiction
FEBRUARY 5, 2026
Schreiner Alliance Event
FEBRUARY 13, 2025
Star Party (subject to weather)
FEBRUARY 17, 2026
TexS Talks: Texas Entrepreneurship
FEBRUARY 19, 2026
Donor Recognition Dinner
MARCH 6-8, 2025
Performing Arts Series: Little Women
MARCH 12, 2026
Syers Lecture Series: Dr. Robert Stagg
MARCH 13, 2025
Star Party (subject to weather)
MARCH 26, 2026
Texas Water Symposium
MARCH 28, 2026
SU Polo Tournament: Equestrian Fundraiser
MARCH 30, 2026
Monday Night Fiction
APRIL 2, 2026
Schreiner Alliance Event
APRIL 16, 2026
Hill Country College Fund Spring Fundraising Luncheon
APRIL 17, 2025
Star Party (subject to weather)
APRIL 17-19, 2026
Spring Musical
APRIL 24-26, 2026
RECALL/Homecoming
Students, alumni, and community supporters are all encouraged to attend Schreiner University’s annual RECALL event, which includes concerts, meetings, celebrations, activities, and tournaments that encourage alumni to reconnect with each other and the entire campus and Kerrville communities.
MAY 1-2, 2025
Performing Arts Series: Waiting for Godot
Events and dates are subject to change: follow @SchreinerUniversity on Facebook to keep up to date with the latest events.
INVESTING in TOMORROW:
A Call to Action for the Public Phase of
Schreiner University’s Endowment Campaign
By DANIELLE JENSCHKE, Director of Development
Schreiner University has always been a place where tradition and innovation meet, where a strong community of donors, alumni, faculty, and students work together to build a brighter future. Today, we stand at a pivotal moment in our history as we launch the public phase of our
What is the public phase?
The public phase of an endowment campaign marks the transition from a quiet phase, where we focused on securing leadership gifts from major donors to a more inclusive effort that invites all members of the Schreiner family to participate. This is the time when we reach out to alumni, friends, and supporters at all levels, encouraging them to contribute in ways that are meaningful to them. Whether through financial gifts, volunteering, or serving as advocates for Schreiner, this phase is about collective action and a shared vision.
$50 million endowment campaign. This phase is not just about reaching a financial milestone; it is about engaging the entire Schreiner community in a mission that will sustain our momentum for the next 100 years.
A Blueprint for Success
The funds raised in this campaign will strengthen our endowment, ensuring that Schreiner continues to provide life-changing educational opportunities for generations to come. Endowment gifts create a lasting impact by supporting student scholarships, faculty excellence, academic programs, and campus enhancements. These investments secure Schreiner’s future, providing a foundation for innovation, growth, and stability.
Considering giving? visit schreiner.edu/giving or give us a call at 830.792.7205 to further discuss how you can give back to Schreiner.
Success in the public phase requires a comprehensive approach, leveraginstrategic events, marketing initiatives, and personal outreach to ensure maximum engagement. Throughout the year, we will host a series of events in key regions including Austin, Dallas, Houston, the Hill Country, Corpus Christi, and San Antonio to bring together donors, alumni, and friends of the university. These gatherings will serve as opportunities to share our vision, highlight our progress, and inspire participation and engagement.
The Power of Engagement
While financial contributions are critical to the success of the campaign, engagement extends far beyond monetary donations. We recognize that our alumni and supporters have diverse talents and resources to offer, and we invite them to participate in a variety of meaningful ways:
Volunteering: Serving as mentors, guest speakers, or event volunteers allows alumni and supporters to contribute their time and expertise to enhance the Schreiner experience for current and future students.
Attending Events: Whether it’s a regional alumni gathering, sporting event on or off campus, or RECALL, attending events provides a chance to connect with fellow supporters and stay informed about the campaign’s progress.
Becoming Ambassadors: Advocating for Schreiner within professional and personal networks helps expand our outreach and introduces new supporters to our mission.
Giving: Every dollar makes a difference. Recurring monthly gifts, matching gifts, and planned giving options allow donors to contribute in ways that align with their financial goals and philanthropic values.
Engaging a New Generation of Donors A Legacy that Lasts
Sustaining Schreiner’s mission for the next 100 years requires us to cultivate a new generation of donors who are passionate about education and eager to invest in the university’s future. Younger alumni and friends of Schreiner may not yet have the capacity for large gifts, but they are eager to engage in meaningful ways. By offering innovative giving options, fostering networking opportunities, and showcasing the impact of contributions, we can ensure that Schreiner remains relevant and supported for decades to come.
One of the ways we are engaging the next generation is through social media-driven campaigns and peer-to-peer fundraising. Encouraging alumni to leverage their networks through digital platforms not only raises funds but also strengthens the sense of community and shared purpose. Additionally, initiatives like giving challenges, crowdfunding efforts, and networking events create accessible entry points for young donors to get involved.
As we move forward in this public phase, we do so with gratitude for the incredible generosity and commitment of our donors and supporters. The success of this campaign is not measured solely in dollars raised, but in the lives transformed by the opportunities those dollars create. With each gift, each volunteer hour, and each advocacy effort, we are shaping the future of Schreiner University.
Now is the time to invest in tomorrow. Whether you are a longtime supporter or new to the Schreiner community, we invite you to be part of this historic moment. Join us as we build a legacy that will sustain Schreiner’s momentum for the next century and beyond.
HOW YOU CAN GIVE BACK
Make an immediate impact with
Annual Giving
Schreiner’s Annual Giving Program fuels the everyday excellence of our students, faculty, and programming. Your yearly support provides scholarships, enhances learning experiences, and strengthens campus life, ensuring that every student has the resources they need to thrive. Every gift, no matter the size, makes a difference in shaping the future of Schreiner University. Give today and be part of something transformational.
Invest in Schreiner’s next century with the
Cornerstone Campaign
For 100 years, Schreiner University has transformed students’ lives, providing an exceptional education rooted in innovation, leadership, and resilience. Now, as we embark on our next century, we must ensure Schreiner remains a beacon of opportunity for generations to come.
To meet the growing demands of higher education and to continue shaping future leaders, Schreiner University has launched a $50 Million Endowment Campaign, aiming to help make a Schreiner education affordable for every student, and invest in innovative and life-changing experiences and programs that are unique to Schreiner.
Leave a lasting influence through
Planned Gifts
Making a planned gift is a meaningful investment in the future of Schreiner University. Your generosity can establish an endowed scholarship, enhance student experiences, and ensure that a Schreiner education remains accessible for future generations.
For more information or to discuss any of the above giving options further, contact:
DANIELLE JENSCHKE Director of Development drrucker@schreiner.edu
830.792.7205
MARK TUSCHAK Vice President
for Advancement mctuschak@schreiner.edu
830.792.7215
our tartan
Our thread count is W1 W9 K23 DR95 W1 W9 K23, representing the 1923 of the founding of the university.
The 95 Maroon count represents the 95th year of the founding of the university, in which the tartan was created. We follow with 1923 again to represent the future reflection of our past 95 years of educational excellence.
ENTER WITH HOPE, LEAVE WITH ACHIEVEMENT
KERRVILLE, TX in the heart of the Texas Hill Country
