Advertising, Event management and PR Admission Open 2019 - AAFT

SCHOOL OF ADVERTISING, PR AND EVENTS

AAFT is indebted to

Late Shri Suraj Prakash Marwah

(The Founder of AAFT) for his invaluable contribution to our mission to provide quality media education worldwide

a creative enterprise

PATRONS LT. GEN. K. M. SETH (RETD.) Hon’ble Former Governor of Chhattisgarh

MOHIT MARWAH Managing Director, Marwah Studios

DR. BHISHMA NARAIN SINGH Hon’ble Former Governor & Union Minister DR. R. L. BHATIA Hon’ble Former Governor of Kerala SHRI VED MARWAH Hon’ble Former Governor of Jharkhand IEUAN WYN JONES Former Deputy First Minister fo Wales SHATRUGHAN SINHA Former Union Minister

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PROF. KARL BARDOSH

A.S. BEDI

Tisch School of the Arts, New York University, USA

Producer / Director

TERI C MCLUHAN Visiting Professor of Film, New York University, USA

MR. KAUSHIK GHOSH

DR. PADMESH GUPTA

Fashion Show Director/Producer/Event Organizer

Oxford Business College, Oxford, UK

MR. RAJ KUMAR DEVESHWAR

JOHN SHAW

CEO, Trent Communication

University of Central Lancashire, UK

MR. VIGYAN ARYA

ALAN EVANS Cardiff University, UK

Managing Director Infinity Media

ROBERT STEWARD

SHYAM NAGPAL

Northern Melbourne Institute of TAFE, Australia

Managing Director ICES, New Delhi

PROF. CHRISTOPHER TURNER

SATISH KAUSHIK

The University of Winchester, UK DR. JAVED LEHGIRI Former Vice Chancellor, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, Karachi, Pakistan

Renowned Director & Actor MUKHTAR ABBAS NAQVI Former Minister of State for Information and

SANTOSH BHARTIYA

Broadcasting in Govt. of India

Former member Parliament, Editor - Chuathi Duniya

SHAH NAWAZ HUSSAIN

MS. MALTI SAHAI Former Director, Directorate of Film Festivals, Govt. of India, New Delhi

Former Indian federal minister & a politician of BJP

DR. M. MUSHARRAF HUSSAIN

Dr. Lalit Bhasin

Management Expert, Bangladesh

Senior Lawyer, Supreme Court

P. MURARI Former Chairman, Indian Institute of Mass Comm., New Delhi

AZIZ BURNEY Former Editor, Sahara Urdu

PRAYAG RAJ

BRIJENDRA SAHAI

Film Writer & Director

Former Chief Secretary, Govt. of U.P.

MR. PAHLAJ NIHALANI

ROB LYNES

Film & Television Producer

Director, British Council, India

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We are all travellers on the information highway. Our lives are closely interlinked with the media, the disseminator of information. Media & Entertainment Industry is synonymous with creativity and innovation. To attain business excellence in this field, you need to embrace new technology in order to develop, stimulate and promote the right communication, and satisfy the demands of an outspoken modern consumer.

Marwah Studios is in the business of training personnel in becoming the best- informed, responsible and committed professionals with a strong sense of integrity. The enterprise has been extensively involved in promoting media education in Asia through its biggest initiative, Asian Education Group. It covers Asian Academy of Film & Television AAFT School of Digital Marketing, School of Cinema, School of Mass Communication, School of Fashion & Design,

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School of Animation, School of Advertising, School of Fine Arts & Performing Arts, Asian Institute of Hospitality & Tourism, Asian Business School, Asian Law College, and Asian School of Business.

Being conscious of the huge responsibility we carry on our shoulders, AEG is committed towards imparting systematic education and stellar training to young minds curious to enter the world of media and entertainment. We are aware that rendering

the industry relevant exposure is equally necessary for preparing students to be excellent professionals in print and electronic journalism, cinema, radio, and television & computer centric multimedia & digital fields. A balanced education system, of both academic and practical exposure, creates understanding of how various media of communication operate; what are the effects of media on the audience; and what is the nature of media auxiliaries such as advertising, public relations, internet marketing, etc.

We take pride in being the only mediatraining centre in Asia to have such a huge professional infrastructure of well-equipped production studios & film libraries. The robust infrastructural facilities along with highly qualified and experienced faculty create unique synergies and enable 360 degree training to students, right from ideation to the final marketing and dissemination of the media product.

Asian Education Group offers both graduate and postgraduate level courses in digital marketing, management, print, electronic media and film to equip the students with adequate knowledge and skills in their chosen field of creative work. Our close links with Mumbai Film Industry puts us in an envious position in comparison to other media schools. It is no wonder that we draw the highest number of students to our institute and have made a record number of over a thousand films since our inception, a no mean achievement by any standard. We welcome you to our prestigious institution and sincerely hope that you might find us the right place to embark on your professional education in the world of media and entertainment.

AWARDS & ACCOLADES Edushine Excellence Awards 2019 Entrepreneur of the Year Most Preferred Media & Art Award Institute by Assocham

By Centre for Education Growth & Research (CEGR) The Edutainment Award 2015 National Media Excellence For Best Media School Award Delhi Gaurav Award 2015 National Award at Vigyan Bhawan

By Media Federation of India (MFI)

Honored by Prime Minister of Tibet H.E. Dr. Lobsang Pride of India Award 2015 Sangay For Contribution to the Chairman World Peace, Universal Indo-Czech Republic Film & Brotherhood and Media Cultural Forum World Chairman Indo-Romania Republic Film & Cultural Forum Chairman Indo-Cyprus Republic Film & Cultural Forum

Honored by Prime Minister of Nepal Shri Khadga Prasad Sharma Oli As Chairperson for IndoNepal Film and Cultural Forum

Chairman Indo-Slovenian Republic Film & Cultural Forum

Honored by International Roma Cultural University, Serbia

Param Shree Award 2014 Media Excellence Award by All Journalist Association

Honored by Education Council of India

Icon of Noida 2014

By Times of India ISRMAX Asia 2014 International Award

Honored at NGY Infra Conclave, Noida Honored at Sri Sri Ravishankar Vidya Mandir For Promotion of Arts

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SOAPRE Team SOAPRE has a very clear-cut aim – passion, commitment,

professionalism,

dedication,

and

excellence, amongst other things. We have built a reputation to be proud of, and shall continue to strive even harder to further improve upon it. Our strength has, and will remain, our Students.

SOAPRE aims to excel in practical training for every student along with academics, and impart to them the ability to think creatively. We remain in the forefront of media education, providing trained media professionals to the industry on a regular basis.

We also ensure effective learning through theory, from media specific cases, learning from hands-on experience, all through state-of-the-art infrastructure and studios, in one of the finest locations in North India. All this is achieved through advanced and rigorous curriculum in core media subjects with a focus on career opportunities.

Welcome to SOAPRE!

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SOAPRE Curious. Adventurous. Persevering. Motivated. Spiritual.

Are these traits which you admire and desire? If so, then the Asian School of Media Studies (ASMS) experience is designed for you.

ASMS’s School of Journalism & Mass Communication is a place where your most desired goal can be reached.

Acquire the knowledge and skills to become a successful media professional so you can be an independent adult too. This is done through the kind of curriculum being followed here, with more practical oriented sessions.

Through a sequence of courses you can learn the skills and attitudes that can help you make a positive impact in the media world at large.

The curriculum at SOAPRE will help prepare you to become an articulate communicator, a careful thinker, a person who is concerned with good health, interpersonal relationships that cross, cultural boundaries. This aspect of your education will awaken inquiries into areas you never thought interesting before and it, will add sparkle and innovation to your world.

The experience here is demanding, but it is eminently rewarding. You can follow your curiosity to explore new things, to encounter new ideas and opinions and discover your own capabilities. You can have the adventure of relating to people of other cultures. With the help of caring faculty members, you will have the opportunity to clarify and put in place your own values and principles.

We challenge you to prepare well for the 21st century.

Seize the day, seize the opportunity, and be part of the ASMS family!

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11 Subhash Sagar

Glo

bal N of etwor

170 Ma 00 Ev Pro nagem ent fess en ion t a 120 cross als Cou ntri

es

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k

The Largest Centre For Media & Event Management Education in

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FOUNDERS OF 100 ACRES

NOIDA FILM CITY

17000 People Working

30 Shooting

200 Production

350 TV

in 3 shifts

Floors

Houses

Channels

162 Connected With 162 Nations

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International Education Centre MARWAH Studios

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16 Research Centers

WE ARE THE ONLY MEDIA EDUCATION HUB LOCATED IN THE HEART OF MEDIA CENTER OF SOUTH ASIAN CONTINENT...

NOIDA FILM CITY

ZEE TV

NETWORK 18

NDTV

TODAY GROUP INDIA TV

DISH TV INDIA T-SEIRES

INDIAN EXPRESS

MARWAH STUDIOS

BAG FILMS AZAD CHANNEL

JUBLIANT INDUSTRIES

PRAGYA CHANNEL

NDTV

TIMES NOW & ET NOW MOVING PICTURES NTPC

EAGLE FILMS

MAHUA CHANNEL

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IN-HOUSE

PRODUCTION STUDIOS

With over 25 years of combined experience in

television

production,

feature

films

and short films production, as well as live broadcast of events across the country,

Chroma Lab

Marwah Studios works with leading industry professionals and the latest technology to create exceptional digital content. We believe the key to effectively communicate any idea or message to your audience is to create emotive and engaging story.

Marwah Studios has been associated with the production of 4500 television programmes for nearly 50 television channels and around 125 feature films.

Some of India’s premiere channels which have worked with Marwah Studios are Zee News, Zee TV, BBC News, Sahara TV, NDTV, Star News, Aaj Tak, Mahua TV, Jain Television and Sky News. To our advantage, the inhouse production Studios used for a

Animation Film-Making Lab

wide variety of communication purposes ensures that important information does not inadvertently leak to the press or public ahead of when it should. We are equipped with an unmatched range of production equipment and services that enable us deliver broadcast quality content for TV and films.

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Multicam Lab

Video Editing Lab Interview Lab Photography Lab

Print Lab

TV Studio

Sound Studio

Radio Broadcast Studio

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IN-HOUSE

RADIO

107.4FM Community Radio (CR) is radio broadcasting with the objective of serving the cause of the community in the service area by involving members of the community in the broadcast of their programmes.

It affords a unique advantage of receiving transmission through low cost, battery operated portable receiving

sets.

The

Ministry

encourages setting up the CR, as it promises to provide an opportunity to the local communities to express themselves, share their views and particularly empower the women, youth and the marginalized groups to take part in local self governance and

overall

and

cultural

socio-economic development

of

the area. It will also inform the society about the developmental initiatives

of

Government

promote

transparency

in

and the

implementation of the scheme.

Programmes Community

permissible Radio

should

on be

of immediate relevance to the community and focus on issues relating

to

education,

health,

environment, agriculture, and rural and community development. At least 50 percent of content shall be generated with the participation of

the

local

community,

for

which the station has been set up.

Transmission

of

sponsored programmes shall not be permitted except

programmes

sponsored by Central and State Governments

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and

other

broadcast

organizations public

to

interest

information. Such station cannot broadcast

any

programmes,

which relate to news and current affairs and are otherwise political in nature. Location for CR is

to

be located within the campus in case of educational institutes.

NGOs and others have to locate their transmitter, antenna with the centre of geographical area of the community they seek to serve.

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In House PR & Events Agency

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Press Releases & Conferences

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Student Projects Advertisement Print Ads

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Student Projects Ad Film & Commercial

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Maggi Ad

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MASTER CLASSES, SEMINARS AND WORKSHOPS

BY INDUSTRY EXPERTS A workshop held in ASMS for SOAPRE students regarding basic knowledge of SEO and digital marketing by Deepshika .

PR workshop by Ms. Lalitha

Workshop on Wedding Events

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PR workshop by Sandeep Jain

Workshop by Deepshika

Workshop by Anoop Ray

Workshop by Deepshikha

Advertising Workshop

Workshp by Vikram Tyagi

Advertisement is the part of the curriculum and ASMS students had an amazing workshop with Vikram Tyagi who not only told them how to start advertising but also open up their minsets.

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CLASSROOM LECTURES

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CAMPUS LIFE

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CULTURAL CLUBDASTOOR Ethnic Day

Freshers Day

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CULTURAL CLUBABHIVYAKTI

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PHOTOGRAPHY CLUBCHITRAKATHA

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THEATRE CLUBPRATIBIMB

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PROGRAMS OFFERED DIPLOMA & PG DIPLOMA COURSES [ DURATION: 1 YEAR ] PG Diploma in Advertising & Brand Communication PG Diploma in Public Relation & Event Diploma in Advertising & Brand Communication Diploma in Public Relation & Event Diploma/PG Diploma in Event Management

BACHELOR DEGREE COURSES [ DURATION: 3 YEARS ] BA in Event Management

MASTER DEGREE COURSES [ DURATION: 2 YEARS ] MA Advertising & Brand Communication + PG Diploma in Advertising & Brand Communication MA Public Relations & Events + PG Diploma in Public Relations & Events

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Advertising and Brand Communication Program Highlights

♦ Advertising and the marketing process: Market analysis, Media objectives, Media strategies, Media Mix, Budget and Media Buying. ♦ Advertising agency, media and other services, Structure of an Advertising Agency ♦ Elements of Design, Principles of Design. ♦ Consumer Behaviour, Consumer Behaviour and marketing Strategy, Methods of consumer research, Applications of consumer behavior knowledge in marketing. ♦ Advertising campaign today: The changing Indian and global perspective, the advertising strategy, Developing Content, Effective Visualization Creativity & Visual Creativity ♦ Copywriting & Visualisation ♦ Analyzing & Interpreting Quantitative Market & Social Research Data Collecting, Analyzing & Interpreting ♦ Digital Marketing Concepts, Marketing principles, Understanding various Social channels Search Engine Optimization Line Reputation Management Developing a brand identity, Branding through the customer experience, Mapping customer touch points, Review the brand architecture of current brands. Protecting your brand through trade marking ♦ Elements of IMC & developing respective communication campaign. Account Planning Retail Communication, Media Law ♦ Ad Film Direction, Making of an Art Director, Introduction to color harmonies, Introduction to Illusionand elements of design. Typography/ Calligraphy.

Principles

♦ Logo designing and ad formats on different Designing Softwares ♦ Projects and Production, Case Studies.

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Public Relations Program Highlights

♦ Definition and concept of PR, Public Relations Purpose and Objectives ♦ Skills required for Public Relation Officer and PRO portfolio ♦ Scope of PR in India and on Global Platform ♦ PR Values and Ethics ♦ Concept of Advertising, Branding and Events ♦ Communication: Integrated Strategic Communication, Principles of Corporate Communication in context to PR,

Designing Communication Campaign, Development of Corporate strategies: Corporate Advocacy & Social Responsibility

♦ Different Types of PR activities in different sectors. Types of Events in PR. CSR: Corporate Social Responsibility and its

importance and need.

♦ Research in PR and its types, Types of SWOT in PR: Situational, Organizational and Audience ♦ Evaluation and tools in PR ♦ PR Campaigns with relevant case studies, PR Strategies, Trends, and Practices ♦ Public Relation Practices and Media Relations, with awareness in Print and Electronic Media ♦ Crisis Management, Image Repair Theory and Image Restoration Theory and Practices with case studies and case lets. ♦ PR and Social Media in context to Digital Public Relations Platform ♦ Customer Relationship Management and PR Tools ♦ Pre and Post Activities in Public Relations, Case Studies, and Live Projects.

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MA Advertising & Brand Communication Program Highlights MODULE I

MODULE III

INTRODUCTION TO ADVERTISING

INNOVATION, CREATIVITY AND VISUAL LITERACY FOR BRAND

ADVERTISING CREATIVE

COMMUNICATION

CONSUMER BEHAVIOUR DESIGN TECHNOLOGY-I (ADOBE PHOTOSHOP & ILLUSTRATOR) TELEVISION BROADCASTING

DIGITAL MARKETING STRATEGY STRATEGIC BRAND COMMUNICATION INTEGRATED MARKETING COMMUNICATION ADVERTISING IN CONTEMPORARY SOCIETY

MODULE II ADVERTISING STRATEGY, ACCOUNT PLANNING &

MODULE IV

PRODUCTION COPYWRITING & VISUALIZATION MEDIA & MARKETING RESEARCH METHODOLOGIES

ENTERTAINMENT, MEDIA, ADVERTISING & MARKETING DESIGN TECHNOLOGY – III (DREAM WEAVER & FLASH)

DESIGN TECHNOLOGY-II

ADVERTISING DESIGN

(COREL DRAW & INDESIGN)

DISSERTATION - I

SUMMER INTERNSHIP (TERM PROJECT)

DISSERTATION - II

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MA Public Relations & Events Program Highlights MODULE I

MODULE III

INTRODUCTION TO COMMUNICATION AND

PUBLIC RELATIONS-II

MEDIA INDUSTRIES

CORPORATE COMMUNICATION-II

MASS COMMUNICATION THEORIES & MEDIA LAWS & ETHICS ORGANISATIONAL MANAGEMENT INDIAN CULTURAL SCENARIO

CSR. SOCIAL & DEVELOPMENT COMMUNICATION INTEGRATED MARKETING COMMUNICATION TERM PROJECT-III

TERM PROJECT-I

MODULE II INTRODUCTION TO PUBLIC RELATIONS-I CORPORATE COMMUNICATION-I

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MODULE IV SPECIALIZED PUBLIC RELATIONS GLOBAL BUSINESS ENVIRONMENT

EVENT MANAGEMENT

EXHIBITION, EVENT PRODUCTION AND MARKETING

BUSINESS COMMUNICATION & SOFT SKILLS

MEDIA & MARKETING RESEARCH METHODOLOGIES

TERM PROJECT-II

TERM PROJECT-IV

Career Opportunities In Advertising, Public Relations ♦ NEW BUSINESS MANAGER

Evolves to : New Business Director,

Director of Business Development

♦ ART DIRECTOR & COPYWRITER

Evolves to : Associate Creative Director, Creative Director, Chief Creative Officer

♦ STRATEGIC PLANNER

Evolves to : Associate Director of Account Planning, Director of Strategic Planning

♦ INTERACTIVE DESIGNER

Evolves to : New Business Director, Director of Business Development

♦ ACCOUNTS EXECUTIVE

Evolves to : New Business Director, Director of Business Development

♦ COMMUNITY MANAGER

Evolves to : Social Media Strategist, Social Media Monitoring & Analytical Strategist

♦ BROADCAST PRODUCER

Evolves to : Broadcast Production Manager, Director of Broadcast, Executive Producer

♦ MEDIA BUYER / PLANNER

Evolves to : Senior Media Planner, Media supervisor, Group Media Director

♦ PR Consultant ♦ Corporate Communicator 49

EVENT MANAGEMENT Now -a-days, events are being organized by corporate houses, on a professional platform to escalate branding to enhance their image and maximizing profit. Thus, immense need has been felt to impart organized knowledge in this field, with hands on experience on the practical aspects having latest equipments and state of the art facility. The students are being taught the Pre and Post Production preparations of Events. This is required to make our students employable and making them ready for being placed in branded Event Management Agencies.

The course has been supported by case study teaching methodology and imparting lectures by Corporate Professionals and workshops. Thus, Event Management courses are most sought after now-a days by those who are motivated, dynamic and have fire to excel others in the world of profession where “happenings� are professionally planned to showcase their Brands for elevation at Global standards through academic stimulation.

SCOPE OF EVENT MANAGEMENT Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession.

It provides an opportunity for unleashing one’s creative potential to a very high degree. It demands a lot of hard work and effort but at the same time offers enormous scope. The field of event management not only requires a great amount of creative skills but also involves lots of discipline and meticulous planning. Planning an event is an event in itself. The job of organizing an event begins with the very basics. The client comes to the event manager with a vague idea in mind. It is entirely upon the event manager to work on the idea and turn it into a reality.

Events could be anything from concerts, product launches, conferences, promotions, press conferences, jubilee celebrations and farewells to television based events, fashion shows, wedding or parties.

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TYPES OF EVENT

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UG/ PG Diploma in Event Management

Program Highlights

♦ Event Management: Meaning & Concept, Events as a marketing tool ♦ Types of Events: Wedding, Social, Exhibitions, Fashion Shows, Concerts and many more ♦ Role of Events in the Communication Mix ♦ Event Designing ♦ Event Management Company: Role and Departments ♦ Organized and Unorganized sectors in Event Management ♦ Event Management: Issues and concerns in the Indian context ♦ Entrepreneurship in events: Advantages and challenges ♦ Handling Cameras – their classification and controls, nature of light & its sources. ♦ Digital imaging technology & techniques ♦ Manipulating digital images using computer software ♦ Practical exercise: Indoor and outdoor photography ♦ Composing different camera Shots, Camera angles and movements ♦ Visual continuity and working with Chroma ♦ Role of sound in audio – visual media, The microphone and the loudspeaker, The techniques of sound recordings ♦ Online Editing Vs Offline Editing, Non linear editing softwares ♦ Designing Communication Campaign ♦ Development of Corporate strategies: Corporate Advocacy & Social Responsibility ♦ Pre and Post Production of Events, Case Studies and Live Projects

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BA Event Management MODULE I

MODULE IV

WRITING SKILLS FOR COMMUNICATORS

DYNAMICS OF SMALL BUSINESSESS

EVENT OPERATIONS AND INDUSTRY

EVENT CONSULTANCY

ACCOUNTING FOR MANAGERIAL DECISSION

MEDIA MANAGEMENT

INTRODUCTION TO WEB TECHNOLOGY

STILL PHOTOGRAPHY

INTRODUCTION TO PUBLIC RELATIONS

VIDEOGRAPHY

MODULE II

MODULE V

CORPORATE EVENT MANAGEMENT

ENTERTAINMENT AND LEISURE EVENT MANAGEMENT

STRATEGIC GLOBAL MARKETING

MANAGING GROUPS AND TEAMS

PUBLIC SPEAKING AND PRESENTATION

VIDEO EDITING

COMMUNICATION IN NEW ECONOMY CORPORATE COMMUNICATION

MODULE III EVENT CAMPAIGNING & MARKETING MEDIA & MARKETING RESEARCH METHODOLOGIES DESIGN TECHNOLOGY ADVERTISING PROCESS CONSUMER BEHAVIOR

SOUND AND VIDEO PRODUCTION INTERNSHIP

MODULE VI CONFERENCE AND EXHIBITION MANAGEMENt EVENT PRODUCTION ADVANCED PUBLIC RELATIONS ETHICS AND LAWS OF EVENT MANAGEMENT MEDIA RELATIONS INTERNSHIP

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CAREER OPPORTUNITIES Celebrity Manager Wedding Planner Campaign Manager

Fashion Event Coordinator

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AWARD, MUSIC AND ARTS FESTIVAL

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"New York

GALEN

Festival" Director

Manager

NEELANJALI WizCraft

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OUR ALUMNI

Director

GALEN ROSENTHAL "New York Film Festival"

ra Manager

NEELANJALI WizCraft

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OUR ALUMNI

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OUR ALUMNI

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OUR ALUMNI AKSHITA MATHUR

Viacom 18, Mumbai

MAYANK MISHRA AAJ Tak, Noida

KANIKA JAIN

Sky Communication

RADHIKA SHARMA

V Commission Media Pvt Ltd

DIVYA RAGHVANSHI Lothal Solutions

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Students From Different Countries Studying at AAFT Since 1993 Nepal

U.K.

Thailand

Malaysia

Ethiopia

Botswana

Muscat/Oman

Belgium

Hong Kong

Japan

Bangkok

Seychelles

Jordan

Spain

France

Bhutan

Sri Lanka

Lebanon

Maldives

Pakistan

Italy

Bahrain

USA

Chile

Australia Sudan

Uganda

Finland

Bangladesh

France

Somalia

Canada

South Africa

Sweden

England

Israel

U.A.E

Argentina

Kenya

Norway

Netherlands

Fiji

Germany

Canada

Mauritius

Singapore

Espono

Nigeria

Nagaland

Greece The Czech Republic

Iceland

Switzerland

Mexicol South Korea

Norway

KSA

Haiti

Republic of Kazakhstan Republic Dominicana

Qatar

Vienna Austria

Abidjan

East Africa

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STUDY TOUR

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TO DUBAI

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“I credit school of Advertising, PR & Events for having broadened my Creative skills & for providing opportunity that I could deploy to actualize benefits. The industry interactions activities in particular, were of great practical relevance in converting classroom learning to ensure that we are business ready in our specializations.”

Sneha Sharma

“School of Advertising, PR & Events has given me a rock solid foundation in Advertising and PR, the right start both in terms of academics, passion in the subject and above all the confidence in taking the best decisions in the corporate world.”

Swaati Tyagi

“It was a great pleasure to be the part of Zee Network and work for Zee Sangam. I have learn a lot. I did desk work like- editing shots bytes, making packaging online publishing. Also, has got an opportunity to work as a trainee in creative department of India’ leading Event, Advertising and PR agency Leo Burnett! I want to thank all my teachers and placement cell for giving continuous support. I feel lucky to be the part of ASMS!” Shreya Bhattacharya

“I am grateful to all the people who I worked with at FOUNTAINHEAD. With their patience and openness they created a great learning and working environment for me. Furthermore, my college and department for their guidance and support always.”

Siddharth Thakkar,

” I worked as a communication trainee at Brand Republix, a fashion, luxury, marketing and consulting firm. I am privileged to have an opportunity like this and highly thankful to my educational institution ASMS for providing me a wonderful platform.”

Rumela Sen

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“Asian School of Media Studies is a great foundation for a successful career in Advertising, PR & Events. It has grown phenomenally and made all of us proud. I owe a great deal to the school of advertising and PRE to whatever little I have achieved in life.”

Akshay Chaudhary

“I entered these very gates with a fair knowledge of the world but still deep within I felt there was something missing. My journey here has been very eventful and has personally filled in every gap I felt missing. We not only get facilitated with a course but get accustomed to mingling with the broadest spectrum of people; indeed peer learning has been the focal point of my education here.”

Annie Aggarwal “The Advertising, PR & Events program at Asian School of media was a great experience. The rich interaction with experienced faculty and students from diverse backgrounds across the country was very useful. I was fortunate enough to work closely with various clubs where I got a platform to put my theoretical knowledge to practical use which developed my interest in Advertising copywriting and Visualization.”

Deepika Khanna

“At ASMS in school of Advertising, PR & Events there is lot of focus on Industry interaction and that really helped me and my peers as well.”

Kavita Aneja,

“ASMS School of Advertising, PR & Events provides the necessary ecosystem to students to nurture themselves to become professionals provided the students invest in themselves to become one.”

Nidhi Jha

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FACULTY

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Col. Pradeep Gupta Director

Prof. Albeena Abbas Associate Dean

Dr. Nawaz Ahmed HOD

Harinder Kumar Associate Professor

Dr. Milan Chakaraborty Assistant Professor

Vandana Kanwar Assistant Professor

Ashima Khare Assistant Professor

Anjali Jain Assistant Professor

Urooj Fatima Rizvi Assistant Professor

Anshuman Akash Assistant Professor

Gaurav Chaabra Assistant Professor

Mridul Kr Roy Assistant Professor

INTELLECTUAL CAPITAL 83

CONVOCATION

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CONVOCATION 85

AAFT - A UNIT OF ICMEI INTERNATIONAL CHAMBER OF MEDIA AND ENTERTAINMENT INDUSTRY International Chamber of Media and Entertainment Industry is a representative business organization for the Media and Entertainment Industry in India and other countries. It plays an important role in bridging the gap between the Industry and the Government by ensuring a focused involvement of both towards the commercial welfare. It oversees the governmental policies and the legislations that will facilitate the latest infrastructure, financial assistance and business facilities to the industry.

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Established with the intent to develop and promote the growth of media and entertainment industry in India and other countries worldwide, the Chamber has created 162 international committees and 80 national committees. With offices in 100 countries across the world, ICMEI provides a common platform for the members of the media industry to come forth and exchange ideas originating from different cultures of these countries.

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Asian Education Group Marwah Studios Complex-II Sector 125, Noida

AAFT University of Media And Arts Marwah Studios Complex - IV Maath, Kharora, District-Raipur, Chhattisgarh

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