How can Catholic Schools approach email marketing to achieve a high ROI?

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APPROACH

ACHIEVE A HIGH
@schooldatalists @schooldatalists
HOW CAN CATHOLIC SCHOOLS
EMAIL MARKETING TO
ROI?
Table Of Content Introduction 01 Data collection 02 Mobile Optimization 03 Deployment time 04 Content 05 06 A/B testing

INTRODUCTION

Email marketing is one of the most effective ways for schools to grow their online presence and increase their revenue. However, many Catholic schools are skeptical about using email marketing because it's not as simple as sending out an automated email every day. In this article, we will discuss how you can use data collection, optimization for mobile devices, and deployment time in combination with content writing to achieve a high ROI on your emails.

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SURVEYS

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BUSINESS PLAN DEVELOPMENT BUSINESS PLAN STARTUP BUSINESS PLAN

DATA COLLECTION GROWTH
STRATEGIC BUSINESS PLAN
Data collection is important for any business and Catholic schools are no exception. Your goal is to understand your audience, their needs and wants, how they use the internet—and more importantly: what content they want to see.

MOBILE OPTIMIZATION

• Make sure your email is mobile-friendly.

• Use responsive design and avoid using a lot of images, which can slow down the loading speed of your emails.

• Use large buttons and clear text that's easy to read on any device.

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DEVELOPMENT TIME

Email marketing is a long-term strategy.

It can take months to achieve a high ROI and you shouldn't expect immediate results.

With that said, email marketing is still one of the best ways to reach new customers and make them your customers for life.

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05. CONTENT

Email marketing is one of the best ways to drive traffic and engagement for your business. When you send emails, it's important that you create content that people want to read and share with their friends on social media.

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IN-HOUSE OR OUTSOURCED?

Outsourcing email marketing to a third-party provider can be cheaper than in-house, but it’s important to understand the costs involved.

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A/B TESTING DIFFERENT VARIABLES OF YOUR EMAIL CAMPAIGNS CAN HELP YOU DETERMINE THE MOST EFFECTIVE APPROACH.

A/B testing is a good way to measure the effectiveness of your email campaigns. With A/B testing, you can compare two versions of an email campaign and determine which one is more effective.

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CONCLUSION

Email marketing is a great way to promote your brand and engage your audience. The key is to think about how you can optimize each of these elements for the best results. It may be tempting to try all at once, but don’t forget that testing different variables gives you insights into what will work best for your audience—and what won’t!

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