MODERN
HOME BUILDERS
Issue 116 www.modernhb.com
BEST PRACTICE FOR INDUSTRY LEADERS
Custom building at its best Pearsall Construction continues on its trajectory of impressive growth thanks to its dedication to quality, customer service and eye for detail
Trends What interior trends shaped homes last year? It appears that classy and timeless options have remained the popular choice
The professional’s choice Professional refinishing supplier NAPCO is defined by its rigorous commitment to product quality and an extraordinary emphasis on customer satisfaction
PEARSALL CONSTRUCTION, INC.
Custom building at its best Since 1997, Pearsall Construction has made a name for itself as one of Michigan’s leading custom homebuilding contractors
In the next three to five years, we will seize any opportunities that will allow us to grow, with a goal of growing 10-to-20 percent each year. That means we are prepared to almost double in size. It has been a rewarding journey to this point, and I look forward to seeing what the future holds for Pearsall Construction
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MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT
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PEARSALL CONSTRUCTION, INC.
B
ringing dream homes into reality
during high school. In 1995, I took on a
Tony explains. “We were contracted for a
has been Pearsall Construction’s
custom room remodeling project for a
four-year project that involved restoring
(Pearsall’s) mission for nearly 25
previous employer, with whom I had dabbled
the castle in a manner that replicated its
years. The company draws on
in iron working. Through word of mouth, one
original beauty, allowing you to step back
decades worth of experience, in order to
thing led to another, and I was accumulating
in time. It was an enormous success, and
exceed customer expectations each and
enough work to bring on a helper and
Pearsall’s working relationship with the
every time. Thanks to its focus on quality
pursue a career in the construction industry.
owners continues to this day, not only with
of service, workmanship and fair business
“Shortly afterward, I obtained my builders
practice, Pearsall Construction is now an
license and, thanks to my mother’s accounting
industry leader in the Michigan area, armed
background, formed my first LLC. I had taken
with an impressive portfolio of ambitious and
several jobs collaborating with local builders
helped Pearsall Construction make its mark
adventurous designs.
as a subcontractor but found it difficult to land
on the Charlevoix community. Having
projects that presented the challenge I sought.”
emerged as a highly capable, specialist
The history of Pearsall Construction is inextricable from the story of its founder and
attractions,” he adds. These are the early milestones that
homebuilder, Pearsall Construction
President, Tony Pearsall. Having learned the
Expanding operations
expanded its operations. “In addition to
tricks of the trade from his father, Tony built
Tony would not be without the challenge
our team of organized project managers,
the company himself, driven by a passion
he desired for long, as he was offered the
talented craftsmen, and paint specialists, we
for construction, and a desire to always be
opportunity to reconstruct a three-story
collaborate with local trade professionals to
challenged by new and exciting projects.
restaurant, with the aim of reinstating its
deliver a seamless process, from conception
As Tony relates: “As a child, I grew up in a
original vintage qualities in all their glory, in
to completion, for our clients.
home where we didn’t call any tradesmen or
1998. The success of this project catalyzed
repairmen. We simply built what we needed
Pearsall’s success, and in 2000 the company
always had my hands in every aspect of the
and repaired things as we needed to. My
began restoration work on an 85-year-old
construction process. By staying involved
father was a jack-of-all-trades who instilled in
historic castle.
and leading our team through the different
me the foundation for everything I do today. “I worked summers in custom construction
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restoration but also with the addition of new
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“The Castle Farms of Charlevoix, Michigan, was an incredibly important project for us,”
“Although we use subcontractors, I have
phases of construction, we are able to perform a variety of projects, from the
CONGRATULATIONS TO OUR CLIENT, Pearsall Construction, on their stunning project featured in this issue.
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PEARSALL CONSTRUCTION, INC.
to tackle a number of challenges; from complexities in the framing, and the construction of a custom floating staircase, to the procurement of expensive lakeside glass,” Tony discusses. “Overcoming these challenges and completing the build to specification was an incredible accomplishment. This custombuilt modern home was designed with a vast array of unique assets, and the Pearsall Construction team played an integral role in bringing that vision to life. “The open floor plan allows everything to flow, and exhibits a breath-taking, panoramic view of the lake. In the summer you can choose to relax in the custom Cedar outdoor living space with stone patio underfoot, watch television, or take in the many scenes smallest maintenance needs, and custom
and luxurious builds. Amongst its spotlight
the lake has to offer - all whilst enjoying a
commercial projects, to custom luxury
projects is Walloon Lake Modern, a bespoke
hand shaped, wood-fired pizza from the
homes, and everything in between. The wide
property located on the edge of Lake
stone fireplace oven.
range of our specialized services allows us to
Walloon, in Michigan. “Not only was this
maintain scheduling and quality throughout
a truly exhilarating build, but it was also
soak in the hot tub or take a dip in the lake
every project,” states Tony.
challenging from a structural standpoint. In
and then rinse off in the custom outdoor
order to complete this modern masterpiece,
shower that features a one-of-a-kind
our team at Pearsall Construction had
design. Regardless of your pleasure, Pearsall
Over the years, Pearsall Construction has completed on a number of unique
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“Alternatively, it is possible to enjoy a
Construction, Inc. has an amazing ability to
two-story garage, with the option to park
dollar view of Lake Michigan, also known as
think ‘outside the box’ and make every space
vehicles in both the lower and upper level, as
Little Traverse Bay. There is also a glass foyer
usable, inside, and out,” he elaborates.
you approach.
floor onto which you can stop and enjoy the
“As you step out and walk around the
incredible space. The open floor plan invites
Open and collaborative
exterior of the home, don’t be surprised to
you to explore all the intricate details of this
The Pearsall Construction portfolio is full of
find your jaw wide-open as you stroll under
home, which features many modern interior
unique lakeside properties. Another one of
the walkway around the side, to be greeted
finishes, including a 16-foot-tall glass shower
the company’s more bespoke builds is Lake
with a cantilever patio with glass handrails
in the master bath, and handmade tiles. All
Michigan Modern, a personal favorite of
that reach over the inground spa, custom
these features make Lake Michigan Modern a
Tony himself, as he enthuses: “Lake Michigan
cut backlit artwork and a traversing stone
house that is truly one-of-a-kind.”
Modern honestly just makes me smile. As
walkway, all of which takes you through a
unique on the outside as it is on the inside,
lush landscape to the stone patio and fire pit.
this modern marvel offers a glimpse of the
“The interior greets you with a million-
Exhibiting the company’s aptitude for more traditional aesthetics is Round Lake Shingle, a timeless carriage house that is purpose-built
Wolverine Cabinet Company Wolverine Cabinet Company is the leading supplier of fine cabinetry for all of Michigan. Its success is due to three things: offering a high-quality product, at a competitive price, with an unsurpassed level of service. Since founder, Brian O’Connor, opened the doors in 2006, Wolverine Cabinet Company has grown to four locations – Wolverine, Petoskey, Traverse City, and Royal Oak. The growth is due to the partnership it has with its Amish-run factory, along with its relationships with designers and great builders like Pearsall Construction. Since Wolverine Cabinet Company gained the company’s trust, its working relationship continues to grow alongside Pearsall Construction. “Referrals from builders, designers, and previous clients is the best compliment we could ever receive!” says Tarynn Steele, President. She adds: “Our highly qualified team loves what they do, and their dedication is proof.” Make an appointment to see how Wolverine Cabinet Company can help you with your cabinet needs.
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PEARSALL CONSTRUCTION, INC.
for its inhabitants. “The exterior features a
by an inset hearth and the detailed coffered
swooping roofline, Cedar shake siding, natural
ceiling. Adjacent is the kitchen and dining
possible without Pearsall Construction’s
stone, and radius arch top garage doors with
room, which makes for a very functional
open and collaborative approach. As
limestone trim, all of which is complemented
space. Escape to the second-floor master
homebuilding specialists, Pearsall’s team
by IPE deck tiles and custom handrails.
suite with a picture framed view of Round
seek out only the most informed and
Lake, between Lake Michigan and Lake
knowledgeable partners to help them
Charlevoix,” Tony illustrates.
ensure a gold-standard of quality.
“The living room has a couple of focal points; the granite fireplace is surrounded
None of these projects would have been
“Although we do offer general contracting, many of our projects were completed with our company acting as a ‘foundation to finish builder’, working for another general contracting company. I have always found it more effective to combine strengths with other companies rather than compete and fall short of the resources needed to reach the best possible outcome for a project,” Tony explains.
Aquatic venture Maintaining strong operational leadership was also a major asset for Pearsall Construction during the outbreak of Covid-19, from which the company managed to emerge stronger than ever. “I think the fact that all our projects have ended on a positive note during the pandemic is something to be proud of. We adapted work-from-home strategies for our office staff, provided the proper masks and sanitation for our employees, and limited crew sizes for at-risk team members. “ Those measures proved successful, and we are currently completing a lakefront remodel that originally budgeted at $500,000. When we opened certain areas of the house, we found rot and deficient workmanship that had been intentionally concealed. The final project
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ended up closer to $1.5 million and still
upon, has only grown stronger, as the
The company is on a trajectory of impressive
produced one of the best testimonials we
company has become more experienced
growth, as Tony concludes: “In the next three
have today,” Tony reveals.
and specialized. Today, the business is
to five years, we will seize any opportunities
preparing to undertake an exciting new
that will allow us to grow, with a goal of
pandemic was of upmost importance to Tony,
aquatic venture, as Tony confirms: “We
growing 10-to-20 percent each year. That
as Pearsall Construction values the challenging
are currently working on the demolition
means we are prepared to almost double in
work and knowledge of its team second to
and reconstruction of a 6800-square-
size. It has been a rewarding journey to this
none. “I have often said that I am nothing
foot boathouse that had to be carefully
point, and I look forward to seeing what the
without the people around me. We work hard
disassembled and re-engineered. The
future holds for Pearsall Construction.” F
to pair the right teams with the right projects.
foundation of this project is currently going
To make sure our employees feel engaged
through the marine construction phase.
and excited to be on the team, we have paid
Once that is complete, we will commence
benefits, company outings, holiday parties, and
construction on the structure.”
Protecting his people throughout the
a payroll protection program,” Tony affirms. The desire to always be challenged, which Pearsall Construction was founded
The future of Pearsall Construction will no doubt be characterized by quality,
Pearsall Construction, Inc. www.pearsallconstruction.com Services: Residential Homebuilder
dedication, and a splash of designer flourish.
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