Purple Innovation Atlanta Attachment Company In an economy that is increasingly challenged by labor shortages, Atlanta Attachment Company (AAC), specializes in developing controls and solutions that automate machinery to improve operator efficiency, reduce labor costs and boost quality control. Built on ‘Sudden Service,’ R&D and engineering expertise, AAC is a collaborative partner that effectively integrates its team of professionals with its customers to provide the best insight, technical expertise and solutions to effectuate customers’ business strategies. Specializing in equipment for a wide range of projects – from a single piece of sewing equipment to a fully automated manufacturing line – AAC’s world class product line drives tangible results on the manufacturing floor.
as launching into retail with the opening of its own showrooms. To date, the company has sold over one million mattresses and has products available in over 1900 retail locations. No matter how the business changes and evolves though, Andrew believes it is vital for Purple to stay true to its roots as an innovator. Innovation, he says, will always be the key to Purple’s success. “Our founders led the way in the development of technologies and systems that were aimed at improving comfort in the world around us,” he declares. “Over and over again, prior to starting Purple, these technologies have been licensed out to major players in their own arenas to make a difference for their customers. As we grew from a licensing company to a product oriented, customer focused company, our processes have begun
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to solidify with this new (to us) emphasis on finished products at scale. We have been able to develop products like our Harmony Pillow as we identify real customer needs and build from there. We have been able to pull from decades of technologies and processes development, which gives us a huge advantage, to creatively solve real customer product problems. As we continue to grow and expand our contact with end users, we are also continuing to develop this process into a more robust product development system.” Despite the challenges presented by Covid-19, the expansion Andrew mentions has continued for Purple in 2020 – a year of explosive growth for the company. With many consumers making the shift to working from home, Purple’s innovative comfort solutions have seen an increase in demand, resulting
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As we temporarily closed some retail locations, our retail staff shifted focus, responding to online sales and support. Shifting them from in-store to online helped us meet growing demand on the e-commerce side of the business