Working
together
How builders can build a better home buying strategy. By Ben Caballero
A
remarkable 88 percent of all buyers today purchase their home
4
estate agents is key to long-term success. While nine in ten buyers work with real
The four most common areas where differences are most pronounced are sales
through a real estate agent, a
estate agents to buy a home, unfortunately for
contracts, closing date, and which title
steady increase since 2001. While
builders, agents and their buyers, unnecessary
company and lender are used.
builders use multiple sales channels to sell
friction can occur due to the differences
SALES CONTRACTS: Builders are corporations
their homes, successful builders have learned
between the way new homes and existing
and operate under different conditions. They
that building good relationships with real
homes are sold.
are often accountable to company directors,
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