Max Weller, Managing Director
in mail order distribution and internet shopping, which have become massive sources of growth for the business.” Ask a person in the street what they associate with the Jiffy name and the first answer you invariably receive is its Padded Bag. To be able to retain this level of recognition for a product that has remained mostly unchanged for more than 50 years is quite the achievement, and one that is not lost on the Jiffy Packaging team. “To be recognised for the quality of our Padded Bag is of course a great thing because it underpins what we do and who we are as a company,” adds Sales and Marketing Director, Fiona MacDougall. “What we are trying to do at the same time is to demonstrate how much more there is to Jiffy Packaging as well.” Jiffy Packaging’s base products are mailers, bubble film and polyethylene foam, but from these it is able to offer multiple, targeted lines possessing different characteristics in order to serve specific markets or customers. “Each of our base products are unique and differ from those of our competitors in their own way,” Max continues. “Our mailers are of course famous in their own right, due to the way we laminate the bubble film to the paper to provide greater strength and puncture resistance. Our bubble products, meanwhile, are co-extruded with a nylon barrier that seals each air pocket, giving longer lasting protection and performance, and offers the benefit of being ‘easy-tear’. Finally, the foam we produce can be made to varying densities depending on the application, again, creating a greater level of performance where it’s needed.” The rise in the level of competition faced by Jiffy Packaging has led to an influx of alternative products into the market. Unfortunately, there are examples of such products that have looked to latch onto Jiffy Packaging’s success, making the protection of its intellectual property
Fiona MacDougall, Sales and Marketing Director
more important than ever. “Over recent years we have seen a gradual increase in people assuming that Jiffy is a generic term to describe a type of product, rather than a trademarked brand,” Fiona reveals. “In response to this, and in order to protect our coveted brand name, we launched a brand protection programme in 2015 to target internet sellers that were,
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To be recognised for the quality of our Padded Bag is of course a great thing because it underpins what we do and who we are as a company
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