fans with each passing year. “Soreen sales in the last several years have really been on the up, with revenues increasing by some 35 per cent in the previous five years alone, and there are not many mature food and drink
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brands that can say that at 80 years old,” he declares. “As for the reasons behind this growth spurt, as it were, one of the biggest has been the introduction of small, on-the-go Soreen lunchbox
bars in 2012,” Mark adds. “Created as an alternative to chocolates or biscuits that children would typically have in their lunchboxes at school, lunchbox loafs are now recommended by Public Health England’s Change For Life campaign as an under 100 calorie snack. Individually wrapped and portion controlled, the malt variant of these bars is only 91 calories, and has just 5.1g of sugar and 0.8g of fat per portion, and these nutritional values have proven hugely popular as the health credentials of Soreen have become more widely known.” The long-held perception of Soreen as an indulgent afternoon tea or supper time treat has certainly been transformed as the brand has evolved and been repositioned in the last few decades. “For a lot of people, their first experience of trying Soreen takes them back to a time when they used to visit their grandparents’ house, and we