Adapting and evolving
How developers are adapting their multifamily amenities. By Dan Doyle
F
or Senior Vice President of
fitness centers, rooftop decks and package
of a space. Residents will see this more in
Development and Chief Operating
lockers are trickling down into the design
developments that don’t already have true
Officer, Dan Doyle, who has over
and construction of multifamily housing
commercial offerings or extra indoor and
25 years of real estate industry
communities.
outdoor space.
experience under his belt, trends in multifamily
Here are three examples of how developers
Not only does this partnership provide
development have significantly altered the
are adapting in this changing landscape and
additional revenue for the development, but
way he views traditional amenities and
creating multifunctional spaces that work for
it enhances the customer experience. The
resident expectations.
today’s and tomorrow’s residents.
third-party operator that is making their
The pandemic changed the kinds of
livelihood off that product or service is more invested in delivering a high-quality product
for and developers are now tasked with finding
1 - Introducing a Third-Party Operator or Promotional Partner
ways to adapt their new and pre-existing
Multifamily developers are seeking the
in the fitness world or the restaurant business.
facilities to satisfy the market’s needs. The
services of third-party operators or
Therefore, the community has the latest
ways in which people shop, travel and work
promotional partners to create a unique
and greatest operators in-house who can
are affecting how they reside, so features
amenity package that differentiates a property
anticipate industry trends and the needs of its
like co-working office spaces, boutique
from its competition and expands the footprint
residents and customers in real-time.
amenities that multifamily tenants are looking
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than a developer would be because they aren’t
