Syntax Games Business Plan
4/4/2011
Contents
1. Business Summary
3
1.1 Business Idea.................................................................................................. 3 1.2 Company Objectives ...................................................................................... 3 1.3 Mission Statement ......................................................................................... 3
2. Introduction
4
2.1 Product Description ....................................................................................... 4 2.2 Process ........................................................................................................... 4 2.3 Advantages..................................................................................................... 4
3. Market Analysis
5
3.1 Risk Assessment (SWOT)................................................................................ 5 3.2 Action to be taken from SWOT...................................................................... 6 3.3 Market Needs.............................................................................................. 6‐7 3.4 Product, Place and Price ............................................................................. 7‐8 3.5 Promotion ...................................................................................................... 8 3.6 Competitor Comparison ................................................................................ 9
4. People
10
4.1 Ownership & Organisation Structure .......................................................... 10 4.2 Directors profile and skills ...................................................................... 10‐11 4.3 Skills shortage .............................................................................................. 11 4.4 Team communications................................................................................. 12
5. Financial Forecasts
13
5.1 Break even analysis...................................................................................... 14 5.2 Monthly Forecast Cash Flow Statement................................................. 14‐16 5.3 Statement of Financial Performance ...................................................... 16‐17 5.4 Financial Controls......................................................................................... 17
6. Operations
18
6.1 Environmental Analysis (Health & Safety)................................................... 18 6.2 Production Process with timeline................................................................ 18 6.3 Sourcing and Quality standards ................................................................... 19
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