Manny Celdran SeniorDirector - FieldSales
Understanding the Why
Everything Starts with a Conversation
Ideas are born – Clarity begins with discussion.
Relationships form – Trust and collaboration start with dialogue.
Opportunities become clearer– Conversations transform from transactional to consultative
Direction is defined – You earn a client for life
Myth
• River cruising is for older travelers.
Reality
• Active excursions, modern amenities.
Myth
•
It’s too expensive. Reality
• All-inclusive value vs a la carte bundling
Myth
• Will there be enough to do?
Reality
• Daily immersive shore experiences with a selection of options from leisurely to active
A River Cruising Evolution Does Exist
Intro to Cruising Mass Market
• MultiGen
• Service Ship Within a Ship
• Experienced Cruisers
• Destination
• Service
• Experience Bespoke Europe
• Living List
• Cultural Enrichmen t
• Ease of travel Ultra Luxury River Cruise
• Your Regional Sales Director is your BEST FRIEND!
• Leverage the marketing materials suppliers are providing to you including notable awards & unique selling points
• Build a marketing plan with your Regional Sales Director and leverage co-op dollars available
• Align with suppliers’ campaigns and get double the exposure/impact like, comment, share and reshare
• Repost from suppliers’ social media maximize exposure/reach
• Sign-up for the suppliers Trade Newsletter which provides ready made social posts, customized flyers and more
The Personal Touch Brings in the Clients
Identify 5-10 current clients who fit the river cruise profile.
Tactical storytelling and testimonials to spark interest.
Leverage travel advisor resources.
Thank You!