2024 IMPACT REPORT SHOWCASES SCENIC GROUP’S CONTINUED COMMITMENT TO ADVANCING RESPONSIBLE TRAVEL
“Cherish the Planet” Initiative Focuses on Sustainability and Transparency
Vancouver, BC (June 25, 2025) – Scenic Group, the pioneer in luxury yacht and river cruising and land journeys, has released its 2024 Impact Report, highlighting the measurable growth in environmental responsibility, inclusion and operational innovation. As part of its “Cherish the Planet” global initiative, the report aligns with the United Nations’ 12 Sustainable Development Goals and sets the foundation for enhanced transparency in environmental, social and governance (ESG) reporting in the years ahead.
“The 2024 Impact Report provides a clear picture of the meaningful progress we’ve achieved as we continue to evolve as an eco-conscious and socially responsible travel leader,” said Glen Moroney, Founder and Chairman of Scenic Group. “Whether it’s reducing plastic waste, expanding access to clean water or strengthening our commitment to ethical sourcing, we’re shaping the future for luxury cruising.”
Key Highlights from the 2024 Impact Report:
Reduced waste: Cut plastic waste intensity across ocean operations by 27% and decreased wastewater intensity by 13%.
Sourced sustainably: Produced more than 21 million gallons of freshwater onboard ocean vessels, reducing reliance on port resources and returning 92% of onboard water safely to the environment. River water consumption decreased by 18% compared to 2023.
Supported communities: Expanded the Clean Water Program to a kindergarten in Vietnam’s Tra Bong District, delivering safe drinking water to more than 200 students and staff. Also strengthened partnerships in Egypt that support cultural preservation and local artisans.
Advanced equity: Achieved 51% female representation across management roles and narrowed the company’s gender pay gap.
“This year, we focused on what the data reveals: where we’re improving efficiency and how our commitment to responsible practices is making a difference for guests and the destinations we serve,” said Phil Jordan, Director of Sustainability at Scenic Group. “We remain focused on driving long-term impact through innovation, strategic partnerships and guest experiences that reflect a deep respect for the planet.”
View the 2024 Impact Report here
About Scenic Group
Founded in Australia, Scenic Group has established a strong presence in Canada, with its head office located in Vancouver, British Columbia. The company employs over 60 people across the country, including an all-Canadian Contact Centre dedicated to supporting both travel advisors and guests. By leveraging global expertise alongside a local presence, Scenic Group is able to deliver high-quality service and support tailored to the needs of Canadian travellers.
For nearly 40 years, Scenic Group has redefined luxury travel, gaining global acclaim for its award-winning river cruises and intimate yacht experiences, as well as its meticulously curated land journeys. With a portfolio of renowned brands: Scenic Luxury Cruises & Tours, Emerald Cruises, Emerald Tours and Mayflower Cruises & Tours, Scenic Group offers transformative experiences that provide unparalleled access to the world’s most breathtaking destinations on all seven continents.
Scenic Luxury Cruises & Tours’ all-inclusive river cruises span Europe and Southeast Asia, offering truly allinclusive, five-star journeys set the benchmark in ultra-luxury guest experiences. On the oceans, Scenic Eclipse, The World’s First Discovery Yachts™ are pioneers in expedition and discovery cruising, blending exploration and indulgence. These state-of-the-art yachts allow guests to explore remote polar regions and secluded destinations, all while enjoying world-class dining and personalized service.
Celebrating a decade of excellence in 2024, Emerald Cruises continues to expand its fleet of innovative Star-Ships on the world’s rivers and luxury ocean yachts. Emerald Azzurra and Emerald Sakara will be joined by Emerald Kaia in 2026, further enhancing luxury yacht cruising. Additionally, Emerald Astra, debuting in 2026 as the 10th Star-Ship in the river fleet, will elevate Emerald Cruises' renowned river cruising experience. These contemporary ships will offer exclusive itineraries across the Mediterranean, Adriatic, Caribbean, and Europe, combining intimate luxury with exceptional experiences for the discerning traveller. Scenic Group’s commitment to innovation and exceeding expectations ensures that every journey—whether on river, ocean, or land—brings moments of wonder and creates memories that last a lifetime.
The fleet will further grow through 2027 and beyond with Emerald Raiya and Emerald Xara, offering new boutique superyacht itineraries, alongside one new purpose-built river cruising Star-Ship, marking the brand’s first-ever vessel on the Seine. These contemporary ships will offer exclusive itineraries across the Mediterranean, Adriatic, Caribbean, Seychelles, Central Europe, and beyond, combining intimate luxury with exceptional experiences for the discerning traveler.
Scenic Group’s commitment to innovation and exceeding expectations ensures that every journey – whether on river, ocean, or land – brings moments of wonder and creates memories that last a lifetime.
For more information or to book an exhilarating voyage with Emerald Cruises, please visit www.emeraldcruises.ca or call 855-444-0161. To explore the world with Scenic Luxury Cruises & Tours, please visit www.scenic.ca or call 866-689-8611. Travellers can also book through a Professional Travel Advisor.
Learn more about Scenic Luxury Cruises & Tours’ Cherish the Planet initiative here Visit Emerald Cruises’ Cherish the Planet initiative here. ###
Contact: Andrea Mancini ScenicGroupCA@casacom.ca