This Scenic brand manual is an important point of reference to ensure consistency across all forms of communication globally. It is designed to educate and empower our agency and trade partners to develop marketing and communications assets that reflect Scenic’s core values.
The Scenic brand is centred firstly on the guests and the experiences we deliver them. For river and ocean cruising, the Scenic Difference is defined by setting the benchmark in truly all-inclusive ultra-luxury. Whilst for land journeys, we strive to curate handcrafted and bespoke itineraries which offer an immersive destination experience.
Incorporating the Scenic Difference into our communications is what identifies and defines us. Everything we create should reflect the wider brand experience and thinking. It should be instantly recognisable as something that Scenic can deliver exclusively or higher than the industry benchmark.
The Scenic brand manual provides all the guidance you need to create the best work possible that will connect across all channels.
Cherish the Planet - in recognition of our sustainable practice. Please use digitally. Think before you print.
THE SCENIC STORY
Scenic Luxury Cruises & Tours has more than 39 years experience creating life changing, award-winning river and ocean cruises and handcrafted land journeys. We are a proudly Australian-founded company and our itineraries span more than 60 countries and every continent.
Since 2008, Scenic has set the benchmark for truly allinclusive, 5-star ultra-luxury river cruises in Europe and South East Asia. In 2019, Scenic introduced Scenic Eclipse, The World’s First Discovery Yacht™, a 228-guest 6-star ultra-luxury ship, and launched its sister ship, Scenic Eclipse II, in 2023.
Handcrafted & Luxury Land Journeys – Since 1986 Australia, New Zealand, Canada, Africa, Japan, Europe, Egypt and the Middle East
5-Star, Ultra-Luxury River Cruising – Since 2006
Scenic’s custom built Space-Ships launched in Europe in 2008 and on the Mekong River as a boutique, 5-star ship in 2016
6-Star, Ultra-Luxury Discovery Yacht Cruising – Since 2019
Scenic Eclipse launched in 2019, and Scenic Eclipse II in 2023 operating worldwide Expedition, Discovery and Cruise Voyages
Footnote: [Australian-founded] is optional for global markets.
Master Brand
Product Category
Worldwide Ultra-Luxury
Discovery Yacht Cruising
Brand Terminology
Ship Class
Ship Names
Scenic Eclipse The World’s First Discovery Yachts™
Scenic Discovery Yacht
Scenic Eclipse
Scenic Eclipse II
Other
Scenic Neptune
Scenic Neptune II
Europe Ultra-Luxury River Cruising
Scenic Space-Ship
South East Asia
Ultra-Luxury
River Cruising
Luxury Land Journeys (Handcrafted for Australia & New Zealand product)
At Scenic, we are committed to continuous innovation, taking all guest feedback seriously and ensuring the guest experience is at the heart of everything we do. When it comes to new destinations, ship design and features, inclusions and styles of travel, many Scenic innovations have evolved from guest feedback (often from our loyalty members searching for new destinations and experiences).
Passionate to the Nth Degree
We love what we do and it shows. At Scenic, we work tirelessly to keep the shine on every aspect of our service, from our staff to crew and partners. We call it the Nth Degree. There is nothing more rewarding than helping people enjoy wonderful experiences and create lasting memories.
Discerning & Humble
We are extremely focused on perfecting and delivering the smallest detail. Our standards are high and uncompromising. We test a hundred sun lounges and amenities for our suites before we choose the styling for our guests. We set the industry benchmark.
Knowledgeable
We are worldly, seasoned travellers. Our Journey Designers in particular are constantly updating and refining their knowledge on every destination, stopover and guest experience to ensure they are worthy of aligning with the Scenic brand. We know every bend in the river, beautiful bays along the coastline, plus iconic, historic and local places across all cities and villages.
Genuine & Assuring
Our brand personality is the essence of who we are, what we stand for and how we are perceived by everyone.
While we’re passionate, we’re also understated in our approach. We are always positive, never bragging or negative. We’re confident of the quality of our brand and experiences, so we don’t feel the need to shout about it –so we never use ‘!’ in our communication.
OUR BRAND STYLE
We are an inclusive luxury brand
We are always striving to innovate and provide the best possible guest experience
We are human and approachable
We are genuine and sincere
We create lifelong travel memories
We enrich the lives of our guests
We connect guests with people, places, culture and wildlife
We are Australian-founded and globally diverse
We are humble and assuring , never boastful or bragging
We use simple phrases and avoid excess, cliches and puns
We facilitate moments of wonder
SCENIC BRAND STATEMENTS
Scenic – Short Form
[Australian-founded] Scenic Luxury Cruises & Tours is renowned for continuous travel and product innovation, always ensuring the guest experience is at the heart of everything we do.
Across our ultra-luxury river cruises and Discovery Yacht voyages and handcrafted land journeys is a deep sense of providing a truly all-inclusive philosophy, which enables our guests to be immersed in their chosen destination and to relax knowing everything is taken care of.
Scenic – Long Form
[Australian-founded] Scenic Luxury Cruises & Tours is renowned for continuous travel innovation, always ensuring the guest experience is at the heart of everything we do. With almost four decades of experience, Scenic is as passionate about travel and committed to guest satisfaction as it was when it first began in 1986.
Across our handcrafted land journeys, ultra-luxury river cruises and ocean voyages is a deep sense of providing a truly all-inclusive philosophy, which enables our guests to be immersed in their chosen destination and to relax knowing everything is taken care of.
Scenic Group Closer - Long Form
Scenic Luxury Cruises & Tours has almost four decades of experience creating life changing, award-winning river and ocean cruises and handcrafted land journeys that take guests to many of the world’s most fascinating destinations.
We [are a proudly Australian-founded company and] have introduced itineraries that travel to more than 60 countries and every continent. With over 16 years of experience in 5-star river cruises in Europe and South East Asia and five years delivering 6-star ocean voyages with our two Discovery Yachts, Scenic has set the benchmark for truly all-inclusive, ultra-luxury cruises.
Scenic Group also includes Emerald Cruises, Emerald Tours and Mayflower Cruises & Tours.
Footnote: [Australian-founded] is optional for global markets.
SCENIC ULTRA-LUXURY RIVER CRUISING
Taglines
Scenic, in a class of its own.
With Scenic it’s more than a river cruise, it’s truly all-inclusive ultra-luxury in a class of its own.
Hero Brand Statements
Scenic River Cruising – Short Form
A river cruise with Scenic is a luxurious and truly allinclusive journey along [Europe and South East Asia’s] captivating waterways.
Scenic River Cruising – Medium Form
On a Scenic truly all-inclusive ultra-luxury river cruise with only up to 163 guests on board, you will enjoy an unrivalled journey. Our custom-designed Space-Ships offer guests space to relax, knowing everything is taken care of – including exclusive Scenic Enrich experiences and personalised Scenic Freechoice excursions. With Scenic, it’s more than a 5-star river cruise, it’s ultra-luxury in a class of its own.
Scenic River Cruising – Long Form
On a Scenic truly all-inclusive ultra-luxury river cruise our guests are at the heart of everything we do. With only up to 163 guests on board, you can enjoy an unrivalled experience that takes you into the heart of cities, villages and ports in Europe and South East Asia.
Our custom-designed Scenic Space-Ships are designed for guests to enjoy the space and freedom to relax, knowing everything is taken care of – from gourmet meals and premium beverages to exclusive Scenic Enrich experiences and personalised Scenic Freechoice excursions. Scenic, in a class of its own.
SCENIC ULTRA-LUXURY YACHT CRUISING
Tagline
Scenic Eclipse, in a class of its own
The
benchmark in ultra-luxury cruising
Where ultra-luxury meets discovery
Hero Brand Statements
Scenic Discovery Yacht Cruising – Short Form
Catering to only up to 228 guests (or 200 in Antarctica and the Arctic), Scenic Eclipse combines the sleek design of a super yacht with industry-leading technology. The Discovery Yachts set the benchmark in ultra-luxury cruising, and are the only ships with two helicopters^ and a submersible^ for unrivalled exploration.
On Expedition and Discovery Voyages, enjoy immersive Discovery Excursions led by an expert Discovery Team. Whilst on Cruise Voyages, enriching cultural moments await.
With up to 10 world-class dining experiences, personalised butler service and the indulgent Senses Spa, Scenic Eclipse, in a class of its own.
^Helicopter, helicopter experiences and submersible at additional cost, subject to regulatory approval, availability, weight restrictions, medical approval and weather and ice conditions. ^The World’s First Discovery Yachts are named as Scenic Eclipse and Scenic Eclipse II
Scenic Discovery Yacht Cruising – Long Form
Setting the benchmark in ultra-luxury ocean cruising, Scenic Eclipse seamlessly blends the sleek design of a superyacht with world-class design. The World’s First Discovery Yachts accommodate up to just 228 guests (or 200 in Antarctica and the Arctic), ensuring an intimate and personalised ultra-luxury experience.
Indulge in up to 10 world-class dining venues, up to nine bars and lounges, and spacious all-verandah suites with personalised butler service. For relaxation, the rejuvenating 550sqm Senses Spa, state-of-the-art gym and dedicated Pilates and yoga studio await.
Soar above the horizon with two helicopters^ and dive below the surface in a custom-built submersible^ for unparalleled exploration. On Expedition and Discovery Voyages, be immersed in extraordinary experiences led by an expert Discovery Team. Whilst on Cruise Voyages, personalise you journey with Scenic Freechoice excursions and exclusive Scenic Enrich experiences.
At Scenic, we aim to leave as small a footprint as possible by investing in state-of-the-art technology and sustainability initiatives while proudly forming positive and enriching associations with the communities we visit.
Scenic Eclipse, in a class of its own.
^Helicopter, helicopter experiences and submersible at additional cost, subject to regulatory approval, availability, weight restrictions, medical approval and weather and ice conditions.
SCENIC
LAND JOURNEYS
Hero Brand Statements
Scenic Land Journeys – 50 words
On Scenic’s smaller group escorted land journeys, everything is taken care of for our guests. Our handcrafted land journeys feature stays in [the best possible OR luxury] accommodation and a range of exclusive Scenic Enrich experiences and Scenic Freechoice activities that can be personalised to your own interests at a pace that suits you.
Please note: Land journeys in Australia are “handcrafted land journeys”. For other destinations we can use “luxury land journeys”.
Scenic Land Journeys – 100 words
Scenic’s handcrafted itineraries set the benchmark in small group escorted land journeys. Our guests, who are at the heart of everything we do, will enjoy luxury accommodation and transport, complemented by all-inclusive sightseeing and the services of a dedicated Scenic Tour Director, experienced drivers and knowledgeable local guides. When you travel with Scenic, everything is taken care of. From the very best inclusions and a range of exclusive Scenic Enrich events and Scenic Freechoice experiences, you can tailor your journey to your interests and pace.
MASTER WORDMARK
With tagline
The Scenic wordmark is shown here. It comprises the Scenic bespoke logotype with the degree symbol. Where possible, gold is the preferred colour.
When it isn’t possible to use gold, the wordmark should be displayed in black or reversed out.
Tagline is to be used for all external material where the brand is not known or when exposed to people outside the company. It is not required on internal material such as on-ship collateral.
There are exceptions concerning the size of the logo. See page 10 for minimum size requirements.
No tagline
The Scenic wordmark without tagline is shown here.
NB This logo will mostly appear on small items where the tagline won’t fit.
Website tagline
The Scenic wordmark with website tagline is for limited use in advertising environments like TV where only a logo can be supplied.
SHIP WORDMARK
Ship name
The Scenic and Scenic Eclipse wordmarks (special case) is shown here. Logo can also be used in reverse.
tagline
scenic.com.au
Gold
Black
Gold
Website
Black
Black Gold
Black
CLEAR SPACE AND MINIMUM SIZE
Clear space
To ensure the Scenic brand is clearly visible at all times, the area around the brandmark is called ‘clear space.’ Other graphic elements such as text or illustrations should not encroach on this area. The outlined area demonstrates the minimum clear space required. The measure is derived from the width of the S in the logo. This distance is proportional to all sizes and instances of reproduction.
Minimum size
A minimum size rule exists to maintain legibility of the Scenic logo. The wordmarks shown are at minimum size and should not be reproduced any smaller than indicated.
Any Scenic logo under 35mm in width does not have the tagline.
Any Scenic logo under 25mm in width should appear as solid black.
Solid logo no tagline
The Scenic solid wordmark without tagline is shown here. Should only be used without tagline in black, gold or reverse.
NB This is a general guide. Printing/production techniques should be taken into account when determining minimum size.
CENTERING THE LOGO ON THE PAGE
At times, if you centre the logo on a page based on the entire width (including the degree symbol), it sometimes looks off-centre.
To centre the logo properly, treat the width as just the letters. The mid-point is where the middle bar of the E ends.
This is a guide only and does not always apply. You should use your judgement to centre the logo.
SCENIC ECLIPSE LOGO
Scenic Eclipse can be used with or without ship graphic. To be used in the brand colours of gold and black, or reverse on black.
With ship graphic
The Scenic Eclipse logo with ship graphic is shown here. Where possible, gold is the preferred colour. When it isn’t possible to use gold, the logo should be displayed in black or reversed out.
The Scenic Eclipse logo with ship graphic is to be used for all external material where the brand is not known or when exposed to people outside the company. It is not required on internal material such as on ship collateral.
There are exceptions when concerning the size of the logo. See page 6 for minimum size requirements.
No ship graphic
The Scenic Eclipse logo with no ship graphic is shown here. This logo is used for on board collateral and selectively for marketing assets where the ship outline is visually prominent (e.g. a video opening frame).
Any Scenic Eclipse logo under 50mm in width does not have the tagline.
Any Scenic Eclipse under 30mm in width should appear as solid black or in special circumstance such as ship signage.
Website tagline
The Scenic wordmark with website tagline is for limited use in advertising environments like TV where only a logo can be supplied.
tagline
LOGO MISUSE
What not to do to the Scenic logo
Do not stretch the logo
Do not change the tagline
Do not increase the size of the tagline
Do not use the tagline and the stamp together
Do not divert from the primary colour palette or fill in the logo with an opposite colour
Do not add background, strokes, gradients, drop shadows, reflections, etc to the logo
Do not distort or skew the logo
Do not put the logo on an image and use a colour where you can’t read the logo
COLOUR PALETTE
PRIMARY PALETTE
The Scenic experience is one of luxury. As such our core colour palette uses Black, White and a splash of Gold To emphasise our level of luxury, foils and metallic inks present a more premium look and feel.
It is important all colours are used in the proportions shown. The colours may vary in hue, shade and intensity depending on the type of paper stock selected (uncoated stock preferred), matte or gloss finish and if digital or offset printing is used and the colour mode of different media types.
To ensure accurate colour reproduction across all modes and media types, the following colour palette has been employed. The recommended colour tints are listed to the right. Pantone (PMS) and CMYK colour values should be used for printed collateral. RGB values are used for television screens and Hex values should be used for digital communications.
For consistency it is essential colours are reproduced as accurately as possible. Care must be taken in selecting the correct colour reference for different applications.
Black
Usage
Body copy
Pantone Black
C0 M0 Y0 K100
R0 G0 B0
Hex #000000
Rich Black
C20 M20 Y20 K100
White
Usage
Reverse out copy
Pantone N/A
C0 M0 Y0 K0
R255 G255 B255
Hex #FFFFFF
Gold
Usage
Headings
Emphasise copy
Bullet points
Pantone 872 M
C22 M33 Y68 K2
R198 G163 B103
Hex #c6a367
SECONDARY PALETTE
The secondary colour palette complements the primary palette, adding colour to help bring Scenic communications to life.
There are currently eight colours in the secondary colour palette and their darker equivalents that can be used to brighten up communications.
The colour can also be used as percentage tints to add some variation and also allow for softer colours to be used.
Burgundy
C9 M100 Y54 K43
R158 G42 B47
Hex #900c32
Navy
C100 M60 Y10 K53
R0 G56 B101
Hex #00355f
C21 M15 Y54 K31
R165 G157 B109
Hex #a39d6c
Dark Burgundy
C9 M100 Y54 K70
Hex #60061c
Please note: All Hex codes have been updated
C8 M83 Y55 K5
R229 G106 B84
Hex #d44654
Dark Melon
C8 M83 Y55 K40
Hex #9a343c
Dark Navy
C100 M27 Y10 K80
Green
M31 Y62 K79
#75745a
#0f3127
C100 M13 Y0 K0
R0 G133 B202
Hex #0077b2
Hex #002b41 Dark Sky
C100 M22 Y0 K50
Hex #005580
C0 M22 Y60 K0
R241 G194 B122
Hex #fdd591
G145 B97
#f29061
# f6bb44
#e16c39
REPRODUCTION OF GOLD
The reproduction of the Gold is very important and it is advised that only ONE Gold, and tints of that Gold be used in any on piece of artwork.
Remember, it is just a touch of Gold.
Where necessary a Dark Gold has been created to be used on maps, itinerary dates or anywhere that small type is needed in gold.
NB For legibility, small type is NOT to be printed in Gold, it is advised that Dark Gold be used instead.
Foil
Where possible and if budget allows foil should be used on covers of brochures/direct mail pieces and other hi-impact creative. This foil emphasises the brand’s luxury and also helps the logo stand out when used over a picture. The colour used should be Kurz 381
Gold
Pantone 872 M
C22 M33 Y68 K2
R198 G163 B103
Hex #c6a367
Gold Foil: Kurz 381
Dark Gold
Pantone 462
C36 M53 Y86 K55
R104 G75 B31
Hex #674b1f
DIGITAL COLOUR PALETTE
This digital colour palette should be for all website, social and online assets.
EDM COLOUR PALETTE
This digital colour palette should be for all edm assets.
Accent Blue is for Scenic Group Trade use only, and should be used when both Scenic and Emerald Cruises brands are displayed (for example, use Accent Blue as the background for Trade eDM headers and footers).
PRIMARY DESIGN FONT (SERIF)
There are two primary design typefaces that can be used in communication material across the Scenic brand.
They are Superior Title (serif) and Akkurat (sans-serif).
Superior Title - Family
Superior Title - Light and Regular can be used for headings, sub headings and body copy in print publications, press advertisements and general promotional material.
Recommendations – Superior Title
Feature headlines and titles
Subheads and introductions
Introduction paragraphs
Pullout paragraphs
Shorter body copy
Web Graphics – Superior Title
Superior Title must not be used on web graphics where the font size appears less than 20pt.
NB Always use upper case for numerals that appear in the Superior Title font, such as in pricing and body copy
SUPERIOR TITLE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
SUPERIOR TITLE LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789?! @#$%^&*_+
PRIMARY DESIGN FONT (SANS-SERIF)
Akkurat - Family
Akkurat - Light, Regular and Bold and italic versions can be used for headings, sub headings and body copy in print publications, press advertisements and general promotional material.
Recommendations – Akkurat
Support to titles, support to headlines
Subheads
Longer body copy
Web Graphics – Akkurat
Akkurat must be used on web graphics where the font size appears less than 20pt.
For information on how to acquire these fonts, please contact Matthew Yorke matthew.yorke@scenic.com.au
For everyday use, in Word documents, emails and PowerPoint presentations, the two primary fonts are Arial (sans-serif) and Georgia (serif).
Recommendations – Arial Arial for body copy.
Recommendations – Georgia Georgia for headings.
As a general rule, the standard font size for all communication is 10 point. This is for both printed and electronic communications.
Text colour is to be black, background is to remain white and no colours or patterns are to be added.
As a general rule, text is to be left-aligned not justified.
PRIMARY USE ICONS
A portfolio of icons has been created to help guests simply identify the many diverse elements offered by Scenic. They are featured in Scenic brochures as a reference guide outlining services, experiences, dining options and travel details.
All icons include the degree symbol. Reversed and mono versions of the icons are available.
LONGITUDE AND LATITUDE
The Scenic degree symbol is born from latitude and longitude co-ordinates. Latitude and longitude is used to describe or locate a destination.
They predominantly appear in brochures, but can be used in DMs and other marketing material to highlight the location of a hero image.
They must be written in the correct format and single digit numbers must always be displayed with a ‘0’ (eg. ‘02’ ‘06’ ‘09’ etc).
Everyone must use the same website for coordinates to ensure consistency. Longitude and latitude coordinates can be found at:
This is how the co-ordinates of the longitude, latitude will appear:
www.gps-coordinates.net/ N 43° 56’ E 04° 48’
The numbers in pink (below) will be cut to give a shortened version. The S or N will appear at the beginning of the first co-ordinates. The E or W will appear at the beginning of the second co-ordinates.
27° 10’ 30.054’’ N 78° 2’ 31.758’’ E
N 27° 10’ E 78° 02’
The city followed by the country must appear with the longitude and latitude like the above format:
This will appear as: Taj Mahal, Agra N 27° 10’ E 78° 02’
DESIGN TREATMENTS
Typography and colouring heading should be split by colour using the black and gold colour palette.
Gold is used for emphasis on the more emotive words in the headline.
River Cruise Highlights
Follow bold aromas of black currant, plums and an earthiness on the most delectable river cruise through the Bordeaux wine region.
The Scenic Eclipse difference ....is in the details
Discover the benefits of ultra-luxury cruising.
Ultra-Luxury
Europe River Cruising
IMAGE SELECTION
Cropping
What you leave out is as important as what you leave in. Cropping helps focus attention on the message in your image.
• Unusual crops create interest and intrigue
• Emphasise scale with wide crops
• Crop in on specific detail to tell that story
• Include people in shot if they add to the story
• Choose how your subject interacts with the background
Colour
Strong use of colour can create excitement and get noticed, and used sparingly can allow other elements to stand out. Too much colour everywhere can be overwhelming – don’t overdo it.
Filters
• When enhancing images, avoid adding coloured filters over photos.
• All images should be ‘natural’ and pleasing to the eye.
• For example, do not use black and white filters, or any other type of solid colour filters over the image.
Mood
Think about the mood you need to create
• how it could add to the sense of Wonder; what will make it more unusual and unexpected.
• Travel slowly and linger so you can capture images others will linger over also
• Mix light and bright with dark and mysterious – don’t forget to shoot pictures at night
• Shoot from the side to create strong dramatic diagonals
• Capture that classic picture but during the most interesting time of day
• Consider the seasons and time of year
Senses
Imagery needs to appeal to the viewers’ senses. Help them to ‘experience’ the subject matter by telling stories using your senses.
• Hands and eyes help to focus attention
• Think about what you can see, hear, smell, feel and taste, then capture it
• Think about what you are doing, reading, listen to, watching and eating or drinking
Surprise
Capturing those one-off unexpected moments can be the difference between a good picture and a great picture. Sure, you need to be in the right place at the right time, but think about how your image can include some of this:
• Source unusual events and ‘out of the norm’ moments
• Reportage (capturing real moments) are easy to relate to
• Be spontaneous – the smartphone is a brilliant companion
• Use random encounters to celebrate happenstance
• Shoot in local markets – they’re always teeming with activity
Detail
Don’t get so caught up in the big things – the sweeping landscapes and sprawling cities – that you forget the tiny details; the craftsmen at work, closeups, the weave of a fabric...
• Help viewers reach out and touch them by allowing them to see things that they wouldn’t ordinarily see.
• Behind the scenes shots
• The wrinkles on an elder’s face
• Lipstick marks on a coffee cup
• Someone going about their everyday work
VISUAL IMAGERY
Wonder Moments - Macro
The visual imagery for the Scenic brand is a constant evolution.
When shooting or selecting stock photography for Scenic, the imagery for macro moments (ie the landscape and surrounds) should be clean and realistic. Colours should not be over saturated (bright unrealistic colours). Ideally a whole sense of the area should be shown through the image, as if its a moment in time that has stopped you in your tracks, creating a real life wonder moment.
For wonder moments, the longitude and latitude is always included to reference for the viewer exactly where they need to go to experience that moment for themselves.
VISUAL IMAGERY
Service and Experience Moments - Micro
Capture the details that make up wonder, tight shots of the elements that express luxury, intimacy, the details of the experience.
When shooting or selecting stock imagery, it should feel aspirational, showcasing the very best moments of wonder.
Lighting should be soft and rich.
We can use shallow focus to draw the eye.
Wonder moments will always include the longitude and latitude.
VISUAL IMAGERY
People - guest and on ship examples
Placing people inside an image helps the viewer more easily connect with an experience. From a distance people can help to show scale; up close and personal they help to tell a story.
Vary your viewpoint eg. over the shoulder or first person point-of-view
– Include other travellers nothing says travel like travellers
– Approach people for more engaged portraits
– Add layer for meaning by juxtaposing subjects eg. up close face, backdrop landscape
– Showing people small helps create a feeling of grand scale
– Keep it real and honest try more reportage than posed
– the people that you find interesting – others will too
– Capture both portrait and landscape orientations to ensure the images are versatile for different uses
VISUAL IMAGERY
Wonder Moments - Micro (on shore local characters and artisans)
