Ask about Clots – A case study of integrated communications Ask about Clots In April 2014 1000 Lives Improvement launched the Ask about Clots campaign. It aims to increase public awareness over the risk of developing a blood clot (thrombosis) while in hospital. The campaign’s simple message is encouraging individuals to ask their health professional about their personal risk of developing a clot, so that they can be assessed and treated appropriately. In order to support the campaign’s integrated activity, a wide variety of content was created to share key messages and increase engagement.
Website A dedicated microsite was created for the campaign, which would act as a “hub” for all of the content and resources. It incorporated sharing buttons for all the content, to encourage people to share it further through their own social media channels, as well as a place for the media to download content to share on their own sites. See: www.askaboutclots.co.uk Case studies People who had been affected by thrombosis were approached to become case studies and ‘voices’ for the campaign. Two case studies were developed, on of a survivor, and one of a mother whose daughter died at the age of 22 from a blood clot. The people recruited as case studies recorded videos, gave interviews to the media and spoke at the launch event. See: Michelle’s story: http://youtu.be/4SlFKxn09HI; Wyndham’s story: http://youtu.be/JKPXkM2kNY8
www.askaboutclots.co.uk
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