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Scan Magazine  |  Special Theme  |  Our Top Swedish Christmas Gift Ideas

Unique design inspired by the international fashion scene Hanna Hult Eriksson, designer and entrepreneur, knows exactly what it takes to cater for an audience that desires fashion with attitude. With 20 years’ experience from the industry, Hult Eriksson creates clothes and accessories for Frontrow using only the finest materials. By Sara Wenkel  |  Photos: Patricija Dacic

“I get my inspiration from the international fashion scene, and our ambition is to always offer up-to-date looks,” says Hult Eriksson when discussing the success of Frontrow, which she founded just five years ago. The clothes are made in a range of different exquisite materials such as textile, leather and suede, and the design is characterised by interesting cuts and details. “For me, it is also important that the clothes I design are versatile so that each garment can be worn throughout the day – at the office as well as the dinner party,” the designer explains. Unique dresses, blouses, leather jackets, leather trousers and skirts are just a few examples of the rock-bohemian fashion pieces in Frontrow’s webshop. The webshop is regularly updated with news as Frontrow knows its style conscious clientele is con-

stantly searching for the latest looks. “We want to offer more than just one collection for each season,” says Hult Eriksson. Frontrow’s line is also available from a range of stockists across Scandinavia as well as Spain and Japan. EXCLUSIVE CHRISTMAS OFFER FOR SCAN MAGAZINE READERS Use the code “scan20” and get a 20 per cent discount in Frontrow’s webshop. Valid until 30 December 2016. Orders placed before 9 December 2016 will be delivered in time for Christmas.

For more information, please visit: www.frontrowliving.se

Timeless headwear since 1885 CTH Ericson has been making classic, high-quality headwear since 1885. The company is family run and still located in Borlänge, in Dalarna in central Sweden, making timeless hats and caps for everyone in the family. “Carl Theodor Ericson came from a family of hatters and decided to start a hat shop, which he soon developed into his own production. He succeeded very well and in the 1940s and ‘50s the company had around 230 employees. During one period, it was also the largest single employer for women in Borlänge,” says Ann-Sofie Morin, CEO at CTH Ericson. Morin’s father bought the company at the 100th anniversary, so she grew up in the corridors long before becoming CEO. The head office is still located in the same location and the factory is now a museum. Current production is mainly based in Estonia and Poland. The materials are still carefully selected, such as Harris Tweed, a 38  |  Issue 94  |  November 2016

wool material from the Outer Hebrides in Scotland. “Because of our legacy we think a lot about all our products being classic and something that can be used from generation to generation,” says Morin. The collections are available for women and men as well as children from newborn to the age of ten, and the timeless style has spread far beyond Borlänge and Sweden. “I hope that Carl Theodor would be proud to see that people are wearing his caps around Europe and even as far away as South Korea,” Morin ends. For more information, please visit: www.cthericson.se

By Ellinor Thunberg  |  Photos: CTH Ericson

Scan Magazine, Issue 94, November 2016  

Promoting Brand Scandinavia. Featuring interview with Iranian-Swedish singer Laleh.