Scan Magazine, Issue 94, November 2016

Page 110

Scan Magazine  |  Special Theme  |  Made in Norway

Work out in style Most people work out to look and feel good. With We Are Fit’s colourful and perfectly shaped outfits, you can now work those abs in style. The Norwegian brand has developed a varied range of fitness and lifestyle clothing for women, characterised by its striking designs and great quality. By Helene Toftner  |

Photos: We Are Fit

Since the company saw the light of day two years ago, it has taken Norwegian women by storm. Girls and women of all ages and shapes have fallen for the eye-catching designs characterised by their colourful patterns, ranging from flowers and animal prints in bright pink and blue to more sober clothing in line with the Norwegian seasons of summer, autumn, winter or spring. “We were so tired by the same black and blue workout clothes that dominated the market,” says product manager Espen Evensen. “In our 110  |  Issue 94  |  November 2016

opinion, clothes inspire action and we are firm believers that bright blue tights will make it slightly easier to make it to the treadmill after a long day at work than boring black ones will.”

Something for all ages and shapes To date, the company has focused on a range of workout and lifestyle wear for women, including everything from tights, sports bras and shorts for the gym to jumpers and jackets for a sportier look out on the street. “Our products are

available for everyone, regardless of age or size,” Evensen says, explaining that they have customers ranging from age 14 and well into their seventies. “It is also worth mentioning that the sizes range from XS to 4XL as we want everyone to feel inspired to work out.” With a range of colours and patterns there is something for most tastes, whether you prefer a subtle, soft pink or a more eye-catching flower print. “Our most popular product is without a doubt the LaceUp, a pair of tights with lace print. This is certainly a product we are likely to stick to for years to come,” Evensen says. A quick look online and you will understand why they have become a hit. Words just do not do these lacy tights justice; delicately designed in a shade of

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