2_Q9_ScanMag_78_July_2015_Text_JOE _Scan Magazine 1 07/07/2015 15:47 Page 75
Scan Magazine | Special Theme | Made in Sweden
Woolpower: Responsibly made in Sweden Originating from Östersund, Sweden, Woolpower has since 1972 provided their clients with clothes made impeccably from the finest wool known to man. With a mindset to keep developing their production and designs to meet all market and customer demands, the two brothers behind Woolpower refuse to compromise the conditions in which their warm and excellent items are produced. Responsible and fair is their game as they keep generating heat through well-tailored, high-quality clothes more than suitable for the Scandinavian climate. By Astrid Eriksson | Photos: Go ̈sta Fries
“People often ask us about our choice of production location,” says Karin Sundström, marketing manager at Woolpower. “Rightly so perhaps, as one of our seamstress’ wages equals the entire production cost in one of the ‘standard’ production countries in Asia. However, Woolpower is a conscious company that values equality, fairness and human rights. Keeping the production in Sweden means that we have to pay people a fair salary, with benefits, insurances and everything else that goes with it, but we would never want it any other way. In the long run, we are certain that it will pay off.” And Cosmic Karma seems to act in Woolpower’s favour as more and more
people in the cold North are discovering the benefits of warm clothes made from the best material, in the best of conditions. “We want to provide people with the very best the wool industry can offer,” Sundström explains. And the “very best” is more than just a beautiful design. Using only the finest wool from the Argentinean region of Patagonia and Uruguay, totally free from mulesing, Woolpower works closely with the sheep farmers in an effort to make sure that the soil and land is being used in a way beneficial to the original flora. “Being an employer is a privilege,” says Sundström and continues, “and every privilege comes with a responsibility. We are fortunate enough
to be able to work with the best wool in the world, our customers are in a way privileged to wear it, therefore it is our responsibility to make Woolpower a privilege to work for as well, no matter if it’s in the board of directors, our production factory, or minding the sheep which provides us with the wool. It’s all full circle and we want everyone involved – customer, creator and provider – to feel that our clothes are good in every single aspect.”
For more information, please visit: www.woolpower.se
Issue 78 | July 2015 | 75