2_Q9_ScanMag_78_July_2015_Text_JOE _Scan Magazine 1 07/07/2015 15:46 Page 23
Scan Magazine | Design | KlipKlap
Design for the whole family When Pia Lauritsen had her first baby she soon realised that the furnishings in her home would have to change. Providing parents with baby-friendly products in great variations to suit their homes and their baby’s comfort, Lauritsen’s company By Klipklap is a force to be reckoned with. By Tina Nielsen | Photos: By KlipKlap
While on maternity leave after having her first baby, Lauritsen joined a mother baby gymnastics class where she was encouraged to get active with her baby at home to improve motor skills and strengthen the baby’s joints. “The little ones benefit from lying on their tummy to strengthen their back and neck and develop the ability to crawl,” she explains.
attractive products that were unsightly in the home. She commissioned a company to make a bespoke mattress for her home. This mattress remains her bestselling product today. “When we had people visiting they all asked about the mattress and I started looking into doing this as a business,” she says. That was the start of By Klipklap.
The problem was that surfaces at home are rarely suitable for tumbling around with your baby. “Usually people have hard wooden or concrete floors, which makes it less appealing,” says Lauritsen.
Fast forward four years and the original mattress has been joined by an ever-expanding product line-up. Not only does Lauritsen sell different types of fold-out mattresses for the home, but there is now also a selection of chairs. By Klipklap designs are flexible and multifunctional, as Lauritsen explains. “All the mattresses can be turned into steps so the baby can
Determined to find a way around it she started researching the market for something softer but all she could find were un-
learn to crawl up or down. You can also turn them into slides. Once they get a bit older they can jump off them or do tumble turns,” she says. In other words, they can do all the things you wouldn’t normally like your baby to do on normal furniture that may be harder or have sharp edges. But Lauritsen never envisaged the product line to be exclusively for the children and she is gradually expanding the selection to include other products for the rest of the home. “I wanted to come up with a product that was useful in developing your baby but also looked nice in the home and not just the playroom,” she says. Lauritsen is about to start exporting, so watch out for the arrival of By Klipklap products imminently.
For more information, please visit: www.byklipklap.dk
Issue 78 | July 2015 | 23