Scan Magazine | Issue 78 | July 2015

Page 17

2_Q9_ScanMag_78_July_2015_Text_JOE _Scan Magazine 1 07/07/2015 15:46 Page 17

Scan Magazine | Design | Gran Living

lows. At AYTM the decorative elements are in focus as well as functional items for the table. However, they are first and foremost a brand that appeals to the visual senses, designing everything from candle holders to sculptures to pillows.

talented head designer Anne Stensgaard. The combination of soft colours, quirky details, graphical elements and highquality materials is what makes AYTM’s products so outstanding. Ready to meet the world

An invitation to play “We want to create something cool and modern, we want people to play around with the interior look of their homes but without neglecting the importance of high quality and exclusivity,” says Kathrine, who only make do with the best materials on the market. Despite being deeply rooted in the Nordic design tradition, AYTM dares to do things a little differently. With a 100 different products in their first collection, design-lovers can look forward to gorgeous creations, small as well as big, ranging from jewellery cases to small tables. One of their most innovative products to date is a small table made solely from mirrors that, despite its somewhat daring material, is the ideal fit for a stylish home, daring yet elegant, perfectly suited for breaking up the Scandinavian modesty.

“Often people seem to think that there are only two types of designs: low-key products in high quality, or eye-catching designs made the cheap way, but with AYTM this no longer has to be the case. Our strength lies in the fact that our interior design items are luxurious, yet innovative and creative in their look, made in warm and delicate colours,” explains Kathrine, and adds that the team has found a lot of inspiration from art deco as well as the interior style from the '40s and '60s. “We all have a lot of experience working in the industry and with my ten years at Gran Living, it’s safe to say that we know exactly how to create a successful brand. We have experience with designing and producing for companies all over Europe,” says Kathrine, and as soon as AYTM’s extensive first collection hits the

shop floors in Denmark, they will start to focus on the market outside the country border. First Northern Europe –and who knows what could be next? AYTM will be presented at the Scandinavian Design Exhibition, Northmodern, in the Bella Center in Copenhagen from 13 -15 August, as well as Maison & Object in Paris in September “We also have a showroom people can arrange a visit to,” adds Kathrine, who is ready to greet her future customers and introduce them to the wondrous world of AYTM.

For more information, please visit: or follow them on Instagram: @aytmdesign

“I love being able to make things that can add happiness to people’s homes and be visually pleasing,” confesses Kathrine, but she couldn’t have done it without her

Issue 78 | July 2015 | 17

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