Scan Magazine | Issue 77 | June 2015

Page 51

5_ScanMag_77_June_2015_Text_Q9_Scan Magazine 1 05/06/2015 16:48 Page 51

Scan Magazine | Special Theme | Made in Norway

Comfortable and ethically manufactured children’s clothes Bamboline is a brand and manufacturer of clothes for new-born to ten-year old children based in Norway’s third largest city Trondheim. The clothes are made following Fair Trade guidelines in Estonia, from ethically sourced skin-friendly fabrics which are Ecotex certified.

Bamboline was launched in February in showrooms at the fashion fair Moteforum på Skøyen in Oslo, and can be found in several shops around Norway this autumn.

By Stian Sangvig | Photo: Mari Lauvheim

The company was formed in December 2013 after having been run as a one-person company for two years. What originally started as a hobby quickly became a passion. “I was inspired by my three children,” founder and owner Kristin Korsnes explains. “The brand Bamboline developed from the need for smooth children’s clothes, which stimulates activity and play whilst looking after their sensitive skin,” she continues. Families typically love the outdoors and prefer to spend their free time in Norway’s spectacular nature with its beautiful fauna of the forest. The idea to capture children’s imagination into the mirrored graphic prints emerged in collaboration with graphic designer Lina Haugen Solstad. “Together we have created a profile which connects with children’s curiosity by telling its story through the motifs,” Korsnes says.

The different expressions of this year’s collection received names related to nature and fairytales. For example, 'The King of the Forest' is based on the majestic Norwegian moose. This is a motif popping up in various contexts. 'The Fox Widow' is the motif dedicated to the baby collection emphasising sweetness. On the other hand, 'The Frog’s Kiss' intends to relate to the fairytale about the princess kissing the frog. Focus is on delicate colours and smooth fabrics. Bamboline is run solely by Korsnes, who whilst growing up struggled with atypical skin. Sourcing textiles smooth enough to feel comfortable on sore and scratched skin proved difficult. “By a coincidence I discovered textiles by viscose and bamboo three years ago and I love the feeling of the smooth clothes on the body,” Korsnes explains.

Founder Owner Kari Korsnes

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Issue 77 | June 2015 | 51

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