5_ScanMag_77_June_2015_Text_Q9_Scan Magazine 1 05/06/2015 16:47 Page 45
Scan Magazine | Special Theme | Icelandic Culture Delights
Bridging the gap between knowledge and innovation for a greener future What used to be the American NATO base is rapidly transforming into Iceland’s most innovative and green area. Comprising of a business incubator, a forward-thinking educational institute and a cutting-edge film studio, Ásbrú is the place to take your ideas to the next level. By Stephanie Lovell | Photos: Atlantic Studios
When the last soldiers left America’s NATO base in Keflavik in 2006, the Icelandic Government established the Keflavik Airport Development Corporation (Kadeco) to oversee the biggest transformation of property and land the country has ever seen. The area was christened Ásbrú, which according to Norse mythology is the bridge between the world of men and the world of the gods. Today, Ásbrú serves as the bridge between knowledge and innovation, education and a green future.
your electrical energy needs coming from renewable energy sources thanks to Iceland’s geothermal and hydro power plants. Furthermore, Iceland boasts one of the worlds most reliable energy grids in addition to a stable climate, meaning that international data centres enjoy year round free cooling to reduce their energy costs. Such green benefits have attracted companies specialising in nutraceutical production from microalgae and the extraction of silica from geothermal seawater.
With an international harbour and wellconnected international airports in close vicinity, Ásbrú is ideally located for fastgrowing companies looking to relocate. By doing so, you’ll instantly make your company greener, with 100 per cent of
Business stands side by side with academia at Keilir—the Atlantic Centre of Excellence consisting of a health and education school, an institute of technology and an aviation academy. “Keilir serves as the academic backbone to our busi-
ness development,” says Sigurgestur Gudlaugsson, project manager for strategy and marketing at Kadeco. “The centre focuses on the same sectors as we do for the area’s development, thereby creating direct value to companies located in the area, giving them access to research facilities, knowledge and a better-educated workforce.” Recently, Iceland has become a hot spot for film- and TV-makers hungry for stunning landscapes. Atlantic Studios Iceland in Ásbrú is a premier film studio with firstclass accommodation onsite, making it a fantastic place to set up camp while filming. “It takes no time to get anywhere in the country you might want to shoot,” says Gudlaugsson. “We can be very flexible and accommodating to your needs - the possibilities are endless.” For more information, please visit: asbru.is kadeco.is atlanticstudios.is
Issue 77 | June 2015 | 45
Promoting Brand Scandinavia. Featuring interview with danish actor Jesper Christensen.