10_ScanMag_76_May_2015_Q9_Scan Magazine 1 06/05/2015 18:17 Page 17
Scan Magazine | Design | Sisters Point
trends but without having to be rich to do so. It’s the girls people see on the streets thinking: 'Wow, I want to dress like her!'” exclaims Susanne. At the head office all teams work closely with both customers and colleagues across the world, engaging in dialogue on a daily basis in a quest to meet their customer’s demands at all times. It’s this blend of feedback, constant analysis of sales figures and an understanding of their target group that allows them to have new styles coming in each and every day. This is a brand determined to outmatch its competitors, not just by being fast but by giving their customers exactly what they want. A concept fit for a modern youth Available in ten different countries and with plans to expand, the Danish fashion brand seems to have found a model that works. “Unlike other big chains, we don’t focus on creating massive marketing campaigns that cost loads of money. We don’t buy into to the whole ‘high production cycle’. Our customers are more up-beat, fast movers if you like. Styles have to enter and exit the shops pretty quickly. It’s important to have a high stock turnover and cash flow, not just for SisterS Point
but for the shops as well. They use our products to spice up their shelves, giving their customers something new and original,” says Susanne. For that reason, SisterS Point aims to have new styles in the shops each week. To have a large selection, they often stick to a small amount of the same product; which has proven a financial success. “There is no point in having too much. It’s better that it sells so we can give our customers something new to look at. Fashion is changing all the time and we must stay ahead of the game,” explains Susanne . You could call them gamblers, but then they are very good ones. Season after season, SisterS Point meets the challenge of delivering the latest trends as quickly as they change. This is only made possible thanks to a fast-thinking, fast-moving and innovative team who has a passion for today’s market.
within our reach. So it’s safe to say that good things are in store for SisterS Point in the years to come,” tells Susanne Buus Nielsen, excited to be a part of a team that dares to be different. Sometimes it pays to take the leap in the world of fashion.
For more information, please visit:
www.sisters-point.com
“The future is quite clear for us. We want to continue doing what we are good at and carry on with our vision. We hope to strengthen and develop our partnerships abroad. We are stable in Scandinavia, are doing well on the Northern European market, and soon Southern Europe will be
Issue 76 | May 2015 | 17