2_9_ScanMag_72_Jan_2015_Text_Q10_Scan Magazine 1 09/01/2015 22:48 Page 77
Scan Magazine | Special Theme | Best of Iceland
Gorgeous knitwear is the key to the Farmers Market signature look, striking the perfect balance between style and functionality.
Effortless and ethical Nordic chic Icelandic design company and clothing brand Farmers Market lies at a crossroads where the national meets the international and the countryside meets the city. Their authentically styled, sophisticated and functional pieces will slot right into your wardrobe – whether you’re an outdoor adventurer or a die-hard urbanite. By Stephanie Lovell | Photos: Farmers Market
“We wanted to create a brand that reflected our Nordic roots, with an emphasis on natural materials and sustainability,” explains Jóel Pálsson, manager, musician and one half of the couple behind Farmers Market. “In Iceland people have a very strong and direct connection to nature and the weather. Everything we do is a reflection of our location here in the far north.” Best known for Nordic-style knitwear, the Farmers Market collection has expanded over the years to include everything from tweed capes to woollen underwear. Multifunctional pieces such as the sturdy, yet stylish waxed jackets can be worn on a refreshing hike along mountain trails or out and about downtown on a rainy day. The sharp pencil skirts and knitted dresses make for perfect office wear, while the cosy accessories will see you through the coldest of winters. All items are made
in New York, Paris, Copenhagen and Tokyo, as well as the odd ski resort. With the online shop in full swing, customers can browse the beautiful collection from the comfort of their own homes and purchase high-quality items from the far north wherever in the world they may be.
from the finest natural materials: merino wool from Australia, yarns from Italy, waxed cotton fabrics from British Millerain, Indian raw silk and, of course, Icelandic wool from the local yarn mill. Style with a conscience Constantly striving to maintain the highest ethical standards and uphold respect for the environment, Pálsson and his wife, Bergþóra Guðnadóttir, use top quality natural fabrics as far as possible in their designs, keeping synthetic materials to an absolute minimum. “We believe that sustainable fashion and recycling is not just a passing trend, but a key to the future,” says Pálsson. “We stay true to that belief in everything that we do. Sometimes that can get complicated, but we do our best.” In addition to the shop in Reykjavík’s old harbour, Farmers Market goods pop up in concept stores and fashion boutiques
For more information, please visit: www.farmersmarket.is
Issue 72 | January 2015 | 77