2_1_ScanMag_71_Dec_2014_Text_MADS_Scan Magazine 1 29/11/2014 12:14 Page 72
Scan Magazine | Mini Theme | Made in Finland
Piece of Memories – travel keepsakes to treasure You are travelling, looking for a souvenir out of the ordinary to take home. Or you’ve had the trip of a lifetime and want to commemorate it with something special. But what? Read on. A far cry from the typical touristy trinkets, Piece of Memories makes beautiful, locally designed silver charms for you to collect. By Joanna Nylund | Photos: Piece of Memories
It started with three friends and a great idea. What if you could collect small items from different countries you have visited on a neck-
lace? The PIECE OF collection was born. “We didn’t want to make stereotypical symbols, but give up-and-coming young designers a chance to create a piece of jewellery that they felt reflected the spirit of their country,” explains Jonna co-founder Holmberg. Starting in the Nordic countries, followed by the Baltics, a competition for design schools was launched. The company appointed a jury consist-
ing of professionals from fields such as design, communication and production to select the winning charms. The strategy has yielded stunning results. Intricate, finely wrought little silver tokens bearing the unmistakeable air of the countries they symbolise have now been made available as traveller keepsakes and corporate gifts. Although diverse, the collection is characterised by inner harmony. The Finnish log cabin, Swedish cinnamon roll and Estonian barn swallow, to name just a few, have been artistically interpreted in gleaming, solid silver. The completed collection will comprise pendants, earrings, cufflinks and tiepins, making it easy for frequent travellers to collect the whole series. The countries are growing in number, too – slowly but surely, Piece of Memories is aiming to go global. “That is certainly our dream and plan!” laughs Jonna. Good news for globetrotters everywhere, in other words. For more information, please visit: pieceof.com Use discount code ‘SCAN’ for 25% off in the PIECE OF webshop.
The Malax Loaf – delicious and versatile Dark and rich in taste, the Malax Loaf is made from wholegrain rye. It is both sweet and sour, and hails from the town of Vaasa in coastal Ostrobothnia, Finland. Today it is one of Finland’s most popular loaves, as naturally at home on the breakfast table as in exclusive gourmet restaurants. Furthermore, the Malax Loaf is now conquering taste buds all over Europe. By Joanna Nylund | Photo: Malax Loaf
The Malax Loaf has been made since 1906, using all traditional methods. The family-owned company still uses the original – and secret – recipe to bake the loaf in their modern production facilities. What makes the Malax Loaf unusual is the complete absence of additives
and preservatives. In line with ancient breadmaking traditions, it is made from a sourdough starter. ”It takes two days to make a loaf, from start to finish,” explains sales and marketing manager Lisbeth Latvasalo. This painstaking method of baking results in great taste as well as a shelf life of several weeks. A favourite of Swedish master chef Leif Mannerström, the versatile loaf not only makes a great starter or main dish – with fish, roe, cheese, ham and more – but an exciting dessert. Thanks to its unusual sweet and sour character, it is excellent in apple compotes and tiramisu, for which the company website provides recipes. “I add chocolate mousse and strawberries to a piece of Malax Loaf – the combination is divine!” assures Lisbeth.
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Aside from the whole of Finland, the Malax Loaf is available in Sweden from ICA, Axfood, Coop and Bergendahls. It is gaining popularity in mainland Europe and the UK, where it can be purchased online from sites such as www.finndeli.co.uk and www.fromfinland.fi.
Thanks to its unusual sweet and sour character, the Malax Loaf can be part of exciting desserts.
For more information, please visit: maalahdenlimppu.fi