Scan Magazine | Issue 71 | December 2014

Page 37

2_1_ScanMag_71_Dec_2014_Text_MADS_Scan Magazine 1 29/11/2014 12:12 Page 37

Scan Magazine | Special Theme | From Sweden with Love

Scandinavian functionality lighting up your home

By Ellinor Thunberg | Photos: CableCup

“There has to be a better way. It should not have to be this hard,” says CEO, Jonas Algotsson, about the thoughts that triggered the four co-founders to take action. In 2010 CableCup launched a solution to skewed ceiling cups and lamps not hanging properly, to put an end to design that overshadows function.

falling asleep one night. He quickly jotted it down. The next day he contacted his friend, the up-and-coming Swedish designer Jonas Forsman, and the work began. CableCup is based in Sweden, both when it comes to innovation and production. Today the products are available on 15 markets.

Award-winning design turns inside out

”We started in Sweden, but the problem and the demand is global,” Algotsson says, but adds that it is great to be in the middle of the Scandinavian design scene where functionality is naturally in focus.

The CableCup ceiling rose won multiple design awards in its first year. It hangs straight from the hook in the ceiling, not the lamp cord, and is made from a soft material that allows it to be turned inside out while working. It also makes a lamp hang nicely from an inclined ceiling. The idea to make a soft product that could be turned inside out came to industrial designer Lars Wettre as he was

them when decorating restaurants, hotels and offices. He hopes that even more manufacturers will realise the usefulness of the product. “The lamp brands have got to start thinking about usability as a competitive advantage,” he says. In 2012, a new CableCup family member, Hide, was born. This ceiling cup conceals things like spare hooks, holes or unused outlets in the ceiling. Now the company has their eyes set on future solutions, adding to the firm conviction that lighting should not have to be complicated. “Lamps should be able to hang neatly from the ceiling. After all, it is the 2010s now,” he says.

Jonas Algotsson

The Swedish innovation CableCup was born out of frustration and a few swearwords. A new great-looking kitchen lamp was to be mounted, but it was simply impossible to hang it neatly from the ceiling.

Recognition from the industry Private consumers quickly took CableCup to their hearts. But Algotsson is happy to see manufacturers starting to install them directly onto their lamps, and designers and architects now use

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