2_1_ScanMag_71_Dec_2014_Text_MADS_Scan Magazine 1 29/11/2014 12:12 Page 35
Scan Magazine | Special Theme | From Sweden with Love
Carrying a proud legacy of Nordic design in the very essence of the brand, Nordica strives to maintain a good balance between the visual aspects of their products, such as shape, size and colour.
– that’s the only way you can move forward and make something better. So how to create the next new added value product innovation?” Forsmark says, continuing: “We talk to users of our products to understand what they need and want, but we also enlist the help of various professionals from our wide network to succeed in our ambitions to meet new demands.” Striking a chord with trends and currents He admits that trends (within the cooking industry in particular) are important to acknowledge, but that doesn’t mean that OBH Nordica is a strictly trend-following company. “It’s important to take note of the currents and trends on the market, certainly. But I’d say we rather take inspiration from these trends, rather than let them dictate our every next step. A good example is the Pizza Dragon, which was recently named ‘kitchen appliance of the year’ in Norway,” he says. Accommodating a demand with Norwegian pizza lovers, who eat more pizza per capita than any other people in the world, OBH Nordica has developed a free-standing tabletop pizza oven. “Eating pizza is not a new trend – it’s the product that’s new, striking a chord with the trend at the right moment,” concludes Forsmark.
A lasting trend that OBH Nordica has taken due note of is that cooking has become a social activity. Consumers want cooking to be a fun activity – something to do with friends and family, as opposed to an evening chore done alone. This is something OBH Nordica wants to contribute to. “It can be everything from making manuals easier to read and understand – or even substituting the rather old-fashioned paper manual with an online video that gives an outline of how the product is used,” says Forsmark, adding: “Functional cleverness and accessible beauty are other OBH Nordica brand key words here. Our products should be simple to use, and they should inspire you to cook – and they should also look good on your countertop.”
that it doesn’t take up too much space,” says Forsmark. Beyond the high quality of both functionality and design, OBH Nordica follows a strictly enforced code of conduct aligned with international conventions. Suppliers and manufacturers are subject to meticulous controls to ensure good conditions.
The responsible, good-looking brand Carrying a proud legacy of Nordic design in the very essence of the brand, OBH Nordica strives to maintain a good balance between the visual aspects of their products, such as shape, size and colour. “The high quality of every product should be sensed in its visual expression. It can be offering different colours within the same collection of products, or a consciously thought-out size of a design, so
CEO of OBH Nordica, Michael Forsmark.
For more information, please visit: obhnordica.com
Issue 71 | December 2014 | 35