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TH SP EB ES VIS ECI T N UA AL OR L C TH DIC RE EM AG ATI E: EN VES CIE SFIN
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Entries judged best in each category are awarded a Pyramid, the symbol of the Vuoden Huiput competition. Gold Award winner 2013 in the Illustration Category, Janine Rewell (pictured). Photo: Johannes Romppanen
Reshaping the world Visual communication designers are fluent in the meaning of line, shape and colour. According to UNESCO’s Creative Economy Report 2013, the creative economy is one of the most rapidly growing sectors of the world economy, and not just in terms of income generation but also for job creation and export earning. Being part of the creative economy, design is, admittedly, an investment that creates value for businesses. But it's more than that. Visual communication is a form of dialogue. It is an interpretation, a point of view, a statement and a perceptive thought.
Through symbols, logos, patterns, typography and images, visual communication designers re-organise the chaotic world of images and words by turning them into crystallised ideas – messages ready to be delivered. This is graphic design.
Text & photos: Heidi Rostén, Communications Officer and Subeditor, Grafia
With some 1,000 members distributed throughout the visual communications field in Finland, Grafia, an association of visual communication designers, is dedicated to advancing the profession by looking after the juridical, economic and professional interests of its members. It was founded in 1933 by a small, dedicated group of designers and illustrators. Today, its members are employed in various sectors within the field: graphic design, marketing communications, digital visual design, illustration and layout design, teaching, research and study. Run by Grafia, Vuoden Huiput – The Best of Finnish Advertising and Design is the
annual showcase of excellence in design and advertising in Finland. The awards were established in 1980, and since then new categories have been introduced to the annual showcase. In recent years, the competition has attracted nearly 1,000 entries annually. The aim of Vuoden Huiput competition is to strengthen the significance of high-quality marketing communications and visual communications design in Finland, while encouraging better design, strengthened creativity and originality, and the development of professional standards. Most of all, the aim is to celebrate the best of Finland’s graphic design and advertising.
For more information, please visit: www.grafia.fi
Issue 70 | November 2014 | 41