2_0_ScanMag_70_Nov_2014_Text:Scan Magazine 1
5/11/14
16:01
Page 37
TH SP EB ES VIS ECI T N UA AL OR L C TH DIC RE EM AG ATIV E: EN E CIE S SNO RW AY
"We prefer looking at the brand as a person or a personality. A brand is significantly more than a logo,� says Tom Emil Olsen, CEO & Founder of KIND. Read more on page 38.
Visualising paramount objectives Norway has, throughout the past decades, increasingly attached importance to how design is included in the early stages of the development of a product or a service. By Fredrik Jean-Hansen, NID
This is evident in how the institutes dedicated to educating industrial designers are growing in numbers and quality, but also in how the number of qualified industrial designers educated in Norway and abroad increases year by year. This importance can thus also be noticed in positions made available for industrial designers, positions that were previously intended for other professions. When NID came into being in 1955, it was with the idea that a group will have the best chance of making an impact. Through combined efforts, industrial designers can make industry stakeholders and policymakers aware of how an industrial designer can contribute significantly in the development of a product or a service.
Industrial design appears in different disciplines, such as interaction design, service design and as a method for approaching and mapping out the development of a complex project. The sooner the industrial designer is involved, the sooner the designer can visualise the lifecycle of the product or the service. The designer can early on make the right material or method choices and coordinate the collaboration that goes into the product. The industrial designer always keeps in mind the paramount objectives, which are dealing with the challenges our society is faced with, such as population growth and climate issues, combined with profitability. The industrial designer is prepared and able, employing innovative thinking and methods to encounter these challenges.
Read more about the Norwegian digital creative agency Netron on page 40.
For more information, please visit: www.nid.no
Issue 70 | November 2014 | 37