Scan Magazine | Issue 69 | October 2014

Page 21

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Page 21

Scan Magazine | Design Profile | Skanshage Sweden

will be available this autumn in Sweden, Norway, Ireland and the UK. Simplicity is a key theme also in the naming of the jewellery, with pieces such as Rectangle, Circle, Square and Stick. Precious award for a sparkling future Adding to the success, Skanshage Sweden was recently awarded Precious Talent of the Year 2014 at the Stockholm Nordic Jewellery & Watch Fair in September. The jury praised the collection, describing it as “an almost perfect design”, but also appreciated the consistent strategy for the business with its sustainability and longterm focus. Skanshage proudly explains the impact of receiving this prominent award, and at such an early stage in the brand’s history: “This is a form of quality assurance, and such an inspiration for the future. It’s a great honour, and I’m very happy and excited!”

Circle Collection by Skanshage Sweden

Serenity, minimalism and long-lasting design “Don’t always look at the current trends – follow your own style instead. Simple and classic designs tend to survive what’s in at the moment,” says Jeanette Skanshage, founder and designer at Skanshage Sweden. By Malin Norman | Photos: Skanshage Sweden

The jewellery brand was set up in September 2013 by former engineer, now designer, Skanshage, to fill a gap in the market. “I couldn’t find any jewellery I wanted to wear, so began making my own,” she says. Her minimalistic yet elegant and powerful sterling silver jewellery designs quickly became popular. Skanshage Sweden works with high-quality, durable materials, to be able to create jewellery that will last a long time and can be used over and over again. There is a sense of serenity and peace in the approach. “I wanted to provide an alternative to the fast pace and noise. I also like when materials get worn, as memories and events make for inimitable jewellery,” explains the designer.

A busy first year, also internationally With the positve attention received in Sweden, the collection was also launched internationally, starting with the British market in February 2014 at Jewellery & Watch Birmingham. The brand also showcased its designs during Jewellery & Watch London at the Saatchi Gallery in June, and at the prestigious International Jewellery London in the beginning of September. Moreover, Skanshage Sweden added a Danish presence in August at Jewellery & Watch Copenhagen, where it was nominated for the Brand New Copenhagen award. The first collection of rings, earrings, necklaces and bracelets has recently been extended with eight new designs, which

Jeanette Skanshage, founder and designer

Skanshage Sweden was awarded Precious Talent of the Year 2014.

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Issue 69 | October 2014 | 21

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