Scan Magazine | Issue 67 | August 2014

Page 15

Scan Magazine | Design | Resize Design

Red Line is a mix of engineering and craftsmanship, used for clever storage and room separation.

Blue Line provides a sleek and practical solution for TVs.

Green Line is an innovative and mobile clothes rack for hallways and hotel rooms.

Smart floating modules for urban homes Resize Design makes clever furniture with craftsmanship, functionality and decorative design in mind. “We create our designs with genuine materials such as wood, metals and stone from the north of Sweden. Our furniture is a blend of design and art,” says founder, CEO and designer Viktor Lindbäck.

Local production, international growth

By Malin Norman | Photos: Resize Design

When Lindbäck, now 23 years old, moved to Stockholm for product design studies at the Royal Institute of Technology, he started thinking about solutions for the often limited space in urban flats, and soon the idea for floating modules mounted on pillars was born. “It was important to create a sleek solution, which is easy to bring when moving and without leaving marks on the walls,” says Lindbäck. The celebrated first collection, Stockholm, was launched at Stockholm Furniture Fair and has been nationally and internationally praised. The collection consists of shelf units on a pillar, fastened between ceiling and floor without screws. The modules are easy to transport and have been named after the colours of the Stockholm underground lines, such as Red Line and Green Line. The pillar construction has since been supplemented

well as design hotels, stores and offices where Resize Design helps create an exclusive interior design experience.

As other companies move production to low-cost countries, Resize Design believes in producing locally and has chosen to keep its Viktor Lindbäck is the founder, manufacturing in Skellefteå. NorrCEO and designer of Resize Design land offers a wealth of natural reEntrepreneurship and new trends sources such as wood, metal and stone, and the company’s furniture is smart, beauLindbäck was encouraged early on by his tiful and real – keeping in line with nature. grandfather, who was running an inventor school and motivated youngsters to come up Staying true to his heritage, Lindbäck is a with new and innovative ideas. “This is also member of Young Entrepreneurs of Swehow we work in the company today. We conden. He has also received the Future Innotinuously compare suppliers, try to find the vator award, which supports entrepreneurs best materials, and work on our long-term under the age of 30. The international jourrelationships. All in order to provide the best ney is also soon to take off, as Lindbäck is solutions,” the entrepreneur explains. one of the designers to showcase products at Paris Design Week, 6-13 September. Inspiration comes from modern design and traditional craftsmanship as well as new trends. “More and more people live in For more information, please visit: smaller flats. We try to find clever tions for this,” says Lindbäck. The cusor follow on Instagram: @resizedesign tomer base includes urban consumers as with the Norrland collection of sideboards and wall-mounted storage solutions.

Issue 67 | August 2014 | 15

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