3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
Scan Magazine | Special Theme | Made in Norway
Above left: On-location photo shoot with bathroom ready to be photographed. Right: Photograph from photo shoot utilised as main photo in a branding campaign, used both as advert and for promotional materials.
Branding through imagery Blå Design is a Norwegian design studio, formed in 2001. Today, it has seven employees with experience in visual communication and branding. “We want to apply insight, knowledge and playfulness in order to develop strong ideas and unparalleled expressions, which stand out and become effective tools for our customers,” explains senior designer Aimee Thomassen, who has been with Blå Design for five years. By Stian Sangvig | Photos: Knut Neerland
Thomassen continues to suggest that any value-adding design process should commence with an overall strategy and a basic understanding between agency and client of achieving the goal together as strategic partners. “Our job consists of brand identity, packaging, publications and digital design,” she says. One of the agency’s most challenging projects so far this year was a photo shoot for a leading Norwegian provider of bathrooms. In order to communicate properly, appropriate images are necessary – and the client was well aware of this. In fact, this was the fourth year in a row that Blå Design took on this kind of project for said client. The task was to do eight bathrooms in four weeks. This included set-up, instal-
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lation of bathroom products, photo shoot and disassembly. “We needed a month when we renovated our bathroom at home,” says Thomassen to give perspective. There was, as such, no time to lose. Being responsible for project management and art direction during the photo shoots gives Blå Design full control over the process, from strategy via concept development to the finished marketing material. After the strategy, target market, desired image and objectives have been defined in the introduction meetings with the client, everyone at the company gets to work. “In this case, we found a building with 800 square metres and 20 metres in ceiling height to play with,” says Thomassen. The
expectations of photographers, stylists, builders, plumbers and painters had to be managed, in order to ensure a smooth and efficient process. The photos were utilised for the internet, brochures, marketing campaigns and advertisements according to the original strategy and objectives. This case shows how essential visual product presentation is for the client to send the right signals to the market. “Suitable and unique images will strengthen the brand and can be an essential key to success,” concludes Thomassen.
Project manager discusses drawings and plans with technical specialist. Photo: Blå Design.
For more information, please visit: www.blaadesign.no
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