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Scan Magazine | Special Theme | Made in Norway
Timeless jewellery – for the little ones Arne Nordlie AS is a goldsmith, manufacturer and wholesaler specialising in enamel jewellery as well as silver and gold. It all started with Arne Nordlie himself, a creative artist pursuing a range of projects, including a perpetual motion machine, but instead becoming a goldsmith with his own company.
make people discover the unique quality within the pieces: a sort of timelessness, like the colour of the enamel that never fades.
By Linda K. Gaarder | Photos: Arne Nordlie AS
“It is demanding to work with enamel, which is a type of glass. However, my grandfather connected the labour with his interest in details and structures – which resulted in exclusive jewellery,” explains Nordlie’s granddaughter, Anne Marthe G. Pihl. Almost 70 years later, through generations of craftsmanship, the art of enamelling has become a great tradition for the company, alongside a neverceasing emphasis on good quality. What makes Arne Nordlie stand out from other goldsmiths is the brand Pia&Per, says Pihl. Pia&Per represents jewellery for children, and the collection has a traditional Norwegian look in silver and glass enamel. The different motives include the original 1950s silver heart, and today the Pia&Per collection is present in almost every jewellery shop in Norway. Moreover, it represented almost 60 per cent of the Arne Nordlie turnover last year.
Experience shows that the Pia&Per products are durable. “It often begins as a traditional gift for a baptism or birthday, but the pieces remain used throughout life,” says Pihl. Likewise, the jewellery references the beautiful, eternal and real – symbols of love for the loved ones in our lives. Many keep these products as a treasure from childhood and older people might want to share them with the younger generations. “I just heard from a seller in a shop in northern Norway that a 96-year-old woman over the years has bought 48 pieces of our hand-painted, enamelled heart with a child’s prayer engraved at the back – one for each of her great-grandchildren.” The moment has arrived for the Pia&Per collection to conquer the world outside Scandinavia. Earlier this year the company participated in a jewellery exhibition in Hong Kong. The aim of Pia&Per is to
Arne Nordlie AS was founded in 1946. All pieces are designed in Norway and produced abroad. Every year the company sells approximately 80,000 pieces of jewellery for children.
For more information, please visit: www.arnenordlie.no www.pia-per.com
Issue 66 | July 2014 | 53