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Scan Magazine | Special Theme | Made in Sweden

Egyptian secrets at the heart of Sweden In Dalarna, at the heart of Sweden, lies the Pyramidbröd bakery where open-hearth ovens still fire up the production. Founder Emad Bayoumy, who was born into an Egyptian family of bakers, started it in 1991 using sourdough that he had brought over from his home country. Today the bakery proudly mixes Swedish farming culture with ancient Egyptian recipes. By Ulrika Österlund & Linnea Dunne | Photos: Pyramidbageriet AB

“Wood-oven baked temptations are what we are about,” says Bayoumy. “No electricity whatsoever is used during the baking process.”

Spisknäcke and Spelt Dinkel, in two different sizes. Every single piece of bread is inspected by hand before it is packaged into its easily recognisable brown paper packet.

Every step of the production has been carefully planned and constructed by Bayoumy himself. An environmentally-friendly baking process teamed with the goodness of the bread itself makes this product a must-have. Wood-fired ovens do the baking, and the heat they emit is then used to further bake the breadcakes as they are hung to dry. It is this final process that gives the bread its distinctive taste.

Pyramidbröd has won acclaim from the Swedish Gastronomic Academy and the Sandahl Foundation, and as well as the traditional round crispbreads, Pyramidbageriet offers a range called Bayoumy Gourmet, with flavours from Emad Bayoumy’s hometown of Batanun in Egypt.

A Swedish staple The healthy crispbread is a staple in any Swedish home, and Pyramidbröd offers different types, including the traditional

30 | Issue 66 | July 2014

Any Swede worth their salt has crispbread on the table. For expats and other enthusiasts, Pyramidbröd is available throughout Scandinavia, England and Germany. Fancy a closer look? Visit the bakery shop in Hulån, Dala-Järna, at the very heart of Sweden.

For more information, please visit: www.pyramidbrod.se

Profile for Scan Group

Scan Magazine | Issue 66 | July 2014  

Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.

Scan Magazine | Issue 66 | July 2014  

Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.