Scan Magazine | Issue 55 | August 2013

Page 54

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Page 54

Scan Magazine | Special Theme | Finnish Fashion, Design & Architecture

“We choose the right people for the project’s needs. We have several cooperation partners and spend a lot of time on background research and the target group, understanding the brand and how to prevent brand damage,” Maaike Beenen explains. Pink Moose has clients in Europe and Asia, as well as in Canada and the US. To the UK audience she says: “I would encourage British companies to work with Pink Moose design. Having worked for or with international companies, we have the skills and know-how. Communication and customer service is key for us, and we value these as the key to success.”

Maaike Beenen, founder, Pink Moose

Pink Moose ensures your brand success Creating a new graphic image for your company or a more engaging webpage, can potentially be a daunting process. In a fast-paced environment where the expectations of users have increased, the PINK MOOSE design team focuses on user experience design and gamification to ensure that your brand will succeed.

A new service Pink Moose design now offers is gamification to design. It is a new concept and brings many possibilities to improving a company website or marketing material. Gamification makes things more fun, engaging and makes people want to spend more time with a brand. “The idea is not only to have design but to add emotion to a brand by creating positive user experiences for a company’s customers. Gamification offers a lot of different possibilities, and together with a customer and target group research we can tailor the right elements for you,” says Maaike Beenen.

By Emelie Krugly Hill | Photos: Pink Moose

Pink Moose design offers comprehensive services to ensure that all of your design needs can be realised. This Finland-based company has been focusing on visual design and user experience design since 2008. Dutch founder Maaike Beenen moved to Finland in 2001 and is based in Oulu, northern Finland.

combination as Pink Moose is a modern professional company, but also has space for some humour.”

“I started in 2003 as a freelancer and changed to company form in 2008. Many people ask me how the company name was made up. I’m working up north, which is represented by the moose. My daughter was born around the same time, so pink colours were everywhere at that time and was added to the logo. It seemed a good

The Pink Moose team consists of freelance UI designers, graphic designers, researchers and brand experts. Whether you are looking to improve your website, mobile apps or refreshing marketing material, such as logos and brochures, Maaike and her colleagues are fully equipped to meet your needs.

54 | Issue 55 | August 2013

Maaike, who has a background in communication and graphic design, loves clean, stylish Scandinavian design, and uses colour to make things more clear.

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