Scan Magazine | Health & Beauty | Make Up Store
Mika Liias, CEO, Make Up Store
The Swedish Make Up Store By Maria Cederblom | Photo: MUS
Make Up Store is a top Swedish makeup brand with 170 stores in 22 countries all over the world. The success story Make Up Store started in 1996 and the concept is easy. Make Up Store offer their customers a wide range of high quality affordable colour cosmetics, the great service of professional makeup artists and most of all, knowledge. Scan Magazine met up with the company´s founder and CEO, Mika Liias to find out more about the concept of Make Up Store. How did you think about the establishment of Make Up Store? I started with a small business in a basement. The first day the total income was 68 SEK and I didn´t have big business capital. However, I believe that there are no boundaries to achieve what you set your mind to. I had an idea about specialized courses to educate women about makeup and placed an ad in the local paper. The phone didn´t
“Make Up Store is driven by three words: inspiration, service and knowledge” stop ringing that day and that is how it all began.
the whole world. I am very proud and we will open more stores in England in the future. Where do you see yourself in ten years? I will remain within the company and continue the expansion of Make Up Store.
What is Make Up Store´s success recipe?
Facts about Make Up Store
Make Up Store is driven by three words: inspiration, service and knowledge. We are an educative makeup brand and we focus most on our customers’ needs.
Founder: Mika Liias
Tell me more about your explosive expansion, including London. Yes, we have recently expanded into Ireland, Poland, Costa Rica, Holland and now England. We have two stores in London, at Westfield Mall and at 32 Carnaby Street. Opening in London has always been a dream of mine since London is such a big design and fashion scene for
Started: 1996 Turnover 2009: 252 million SEK Top selling producs: Cover All Mix, Microshadows and Tri Brow. Famous for: Makeup courses, both private and group courses for private parties.Top makeup artists for the brand are Olle Johansson and William Värnild. For further information visit: www.makeupstore.se
Issue 18 | May 2010 | 79