Scan Magazine, Issue 129, October 2019

Page 16

Make peace with the crease — rustic, crumpled linen is bang on trend About 30 years ago, a Swedish businessman crossed the Baltic Sea to set up a sawmill in Lithuania and came back home the proud owner of a linen factory. The man was Erik Bergström’s dad. Today, the linen business has grown, and Lovely Linen is now the go-to place for modern, rustic and tactile tablecloths, curtains and bed linen. By Ulrika Kuoppa-Jones  |  Photos: Our Food Stories

“It is a rather peculiar story, I agree,” laughs Lovely Linen CEO, Erik Bergström. “I haven’t got all the details, but somewhere along the line, my dad must have taken on board his mother’s advice to change his line of work. She was really interested in interior design and very pleased that her son left his sawmill career for a life of linen and interior design.” 16  |  Issue 129  |  October 2019

Renowned for its durability The tradition of turning flax fibres into linen is more than 1,000 years old. That makes it one of the oldest cultivated plants in the world. Linen is renowned for its durability and the fact that it becomes softer and more beautiful the more use it gets. It also exudes a timeless quality.

Erik Bergström.

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