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Healthy living, simplified Diet and activity tracking app Lifesum helps millions of users lose weight, get stronger and eat better. Regardless of diet, the app suggests healthy recipes and tracks progress – for a healthier, happier life. By Malin Norman  |  Photos: Lifesum

Over two billion people in the world are classed as overweight, and we are living through a global health epidemic. When we eat poorly, a number of diseases follow, such as diabetes and high blood pressure, impacting not only our own health but also society. Food is key to good health and quality of life, and consumers are increasingly aware of how they eat; some may even say that having a certain food preference nowadays also shows a certain status. To address this consumer-driven health revolution, the holistic health app Lifesum 84 | Issue 126 | July 2019

uses a combination of technology and psychology to create a tailored plan for users with personalised messages to help them live happier, more balanced lives. Whether the user’s goal is to get fitter, lose weight or just lead a healthier lifestyle, it shows how new habits can change your life. This pioneering app allows users to improve the way they eat, drink and exercise, every single day. Stockholm-based Lifesum was cofounded by Tove Westlund, Martin Wählby, Marcus Gners and Henrik Torstensson in 2013. They wanted to

create a tool to support and encourage people to improve every aspect of their wellbeing, something more than just a weight-loss app. The vision was to provide a platform where people anywhere in the world are encouraged to experiment and form new habits that contribute to healthier, happier lives. Today, Lifesum has more than 70 staff and some 35 million users around the world.

A global app praised by its many users From the start, the team has done a great job of designing for and adapting to new technology across iPhone and Android. Impressively, Lifesum was one of only 40 global apps that were selected for the Apple Watch launch, which kicked off the brand’s success in the US, now its biggest market. The app was also promoted by Apple as one of three promising