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Photo: Lea Josephine Becker.
A jewellery journey She is just back from Spain. After Christmas, Thailand and Cambodia await. Lotta may be based in the south of Sweden, but her jewellery brand, Lotta Jewellery, still comes with an internationally cosmopolitan lifestyle. “No two days are ever the same,” she says. “I love it – I love contrasts and I love the freedom.” By Linnea Dunne | Photos: Lotta Jewellery
It was during her travels that the adventure first began, 20 years ago, resulting in jewellery made from aluminium and glass in Bali, sold at the Shibuya crossing in the streets of Tokyo. Lotta had zero qualifications to her name, yet managed to get distributors all over the world after opening up shop in Paris – and back in Sweden, years later, she was counting numerous awards, brand ambassadors and loyal customers, in addition to a very healthy business indeed. “But then, a couple of years ago, I realised that I’d lost that core, that real 16 | Issue 119 | December 2018
reason why I’m doing all this,” she says. “There are plenty of people who want to fight to have the most shops and the best collections – but I’ve been there, done that. I’d ticked the box of 30 international fairs and fashion shows a year and agents and distributors in 26 countries. But what’s the point in being the best if that’s not what I want?”
Back to basics You could say that Lotta’s turning point was very of its time, a not too rare realisation at a time when more and more
Lotta. Photo: Malin Andersson.