Scan Magazine | Special Theme | Finland’s Top Creative Agencies 2018
Trooli combines history, art, quality materials and modernity to create a distinctive, stylish and welcoming look, counteracting that of a typical business park.
Designs that make a change Specialising in customer experience and business culture, Rune & Berg is a design company that combines brand development with strategic and insightful visual design. With the team’s extensive knowhow and multi-skilled background, the agency is able to offer clients an all-round service, delivering user-focused designs that have the potential to make a real change to people’s lives. By Ndéla Faye | Photos: Aleksi Tikkala
Rune & Berg Design’s story began in 2011, when it included just three designers. Seven years later, the agency has grown into an 18-strong team of professional, versatile and enthusiastic designers. Focusing on corporate culture and customer experience projects, Rune & Berg Design is able to cater to a number of clients, and their knowhow includes spatial design, graphic design, service design and more. For the design agency, the most important thing for a successful project is to understand the client thoroughly. “We aim to 88 | Issue 111 | April 2018
understand how our clients operate, their company’s culture, goals and visions, how their everyday life works, and to figure out how we can make it better, more functional and more inspiring,” says Hanna Herkama, designer and partner at Rune & Berg Design. “Our clients trust us completely, which is shown through increasingly larger and more versatile projects in all areas. We’ve managed to grow together, and our team works incredibly well together. Each of our wonderful and creative team members is an expert in their own field, and they are able to grow and develop professionally here.”
Creating meaningful human experiences At the heart of all of Rune & Berg Design’s projects is an ambition to create meaningful human experiences that are more than just moments of instant gratification. In 2017, Rune & Berg Design had the opportunity to work on a unique project, the Myö Hostel in Helsinki. The hostel’s aim is to provide its guests with a pleasant and memorable stay, while offering jobs for people with disabilities. “From the very beginning, we knew we wanted to be involved with this project. We felt really strongly about the cause and felt that we needed to do our bit for it,” Herkama explains. “We spent a long time together with the amazing founders, Jenny Närhinen and Maiju Sundvall, mapping out their and their employees’ wishes, needs, activities, as well as potential issues. We kept