Scan Magazine, Issue 111, April 2018

Page 74

Scan Magazine  |  Special Theme  |  Made in Finland Artwork by Mira Mallius.

Moomin artwork by Tove Jansson.

Artwork by Pia Ettala.

A paradise for paper lovers Whether you are looking for a beautiful letterpress greeting card, an inspiring notebook, a pretty postcard or a Moomin poster true to the original design by Tove Jansson, you can find it at Putinki. By Ingrid Opstad  |  Photos: Putinki

Helsinki-based Putinki is a true paradise for anyone who wants to indulge in the world of paper. With a passion for creating products that bring together Finnish design, excellent materials and premium-quality printing, Putinki has served paper products to paper lovers ever since 1973. At the heart of their production are two old letterpress printing machines, giving an exquisite and distinctly hand-made feel to their collection of beautifully letter-pressed greeting cards, postcards, planners, and calendars. “We have an in-house team of illustrators creating unique artwork, but in addition to our own production we also act as an importer for many prominent brands within the card and stationery industry, including Roger la Borde, Nuuna, Lagom Design, and Busy B among many others,” says managing director Anu Hartonen. She 74  |  Issue 111  |  April 2018

is proud to be stocking a great selection of contemporary paper products that always leaves her customers smitten.

tomers love paper. Some collect postcards to have on the wall while others have a fascination with notebooks, and we are so happy to see that paper is having such a huge comeback.” Putinki will be present at the PG Live fair, a large show dedicated to greeting cards, on 5-6 June in London.

With two paper shops located in Helsinki, both with an old-fashioned paper shop feel about them yet with a modern twist, Putinki has become a household name in Finland. “Our shop in Töölö is actually the oldest paper shop in town, and it has been at the same spot for decades. Here, as well as in our new store in Ullanlinna, we have combined the old-fashioned interior style with our new and fashionable paper products,” says Hartonen. “We see a huge demand for paper-based products such as cards, planners and writing paper. There is a new trend of journalling, and when people need to plan their life they are drawn to physical paper rather than having everything in the cloud,” Hartonen explains. “Our cus-

Photo: Nelli Päiväläinen Photography

Web: Facebook: paperikauppaputinki Instagram: @putinkihelsinki

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