Scan Magazine, Issue 106, November 2017

Page 48

Scan Magazine  |  Special Theme  |  Made in Norway

Left: The fashion brand does not simply focus on clothing; they also have a shoes and accessories line. Middle: In 2002, Kjersti Kvamme created Riccovero Woman, which has been a huge success. Right: CEO Finn Einar Kvamme and the creator of Riccovero Woman, Kjersti Kvamme, have taken the brand from strength to strength.

Taking the family business to a new dimension Norwegian fashion brand Riccovero is a true family business that has been passed down through three generations, with the current CEO taking the family business from strength to strength. This year, the quality brand is launching a new concept, which is about to be rolled out in shops across the country. By Line Elise Svanevik  |  Photos: Ole Eltvik

More than 80 years ago, the founder of Riccovero, Einar Kvamme, established a tailoring shop in the small village of Olden in Sogn og Fjordane. His grandson, Finn Einar Kvamme, took over the business in 1986 and added a whole new dimension with the addition of its Concept Store in 1999. This was followed by the successful addition of Riccovero Woman, created by Kjersti Kvamme. Despite its Norwegian attitude and mindset, Riccovero is very much for the Scandinavian who lives an international and exciting lifestyle. The brand features a range of menswear and womenswear – from 48  |  Issue 106  |  November 2017

classic suits to casual wear, with shoes and accessories as well.

A proud tailoring heritage Riccovero’s philosophy focuses on a great fit, functionality and user-friendliness. Inspired by aesthetic, clean lines, sharp silhouettes and quality materials, the brand also focuses on seasonal colours and trends. “We’ve based our brand on our tailoring heritage, so it’s important for us to design quality clothes where the cut lifts the whole outfit,” says Finn Einar Kvamme. “The cut is a crucial factor in tailoring, so this is very important to us.” Riccovero is now about to roll out a new

concept throughout its shops, as Kvamme believes it important that the furnishings and atmosphere reflect the philosophy of the brand – which they have truly reinforced this year. He sees the Riccovero customer as someone who takes pleasure in the enjoyment of life through travelling, visiting interesting parts of cities and experiencing new restaurants and food. “They’re concerned with quality and trends but don’t necessarily follow fashion trends religiously,” he explains. Kvamme says that it is important for the brand to not only focus on the clothes – but also the grand nature and landscape that surrounds them. “Travelling and experiences inspire us – not just clothes alone, but how people dress in different cities,” he says. Web:

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