Scan Magazine, Issue 104, September 2017

Page 18

Scan Magazine  |  Design Profile  |  Formfin Møbler

Left: The Villa Collection aims to bring the indoor living room outside. Top right: With their locally designed and produced furniture, Formfin Møbler is conscious of being kind to the environment and its local community. Right: CEO of Formfin Møbler, Vibeke Aanning Aarseth, took over the company at the start of the year

Handcrafted furniture designed and produced in Norway For more than 70 years, furniture manufacturer Formfin Møbler has been at the forefront of the production of locally produced and handcrafted furniture made within a small radius of Hundeidvik, near Ålesund in Norway.

the local cultural life – and we support the building of schools, sports and activity centres as well as Norway’s oldest singing choir.”

By Line Elise Svanevik  |  Photos: Formfin Møbler

Priding themselves on a longstanding collaboration with Norwegian furniture giant Bohus since 1976, Formfin Møbler has also partnered with interior designer and former SAS Scandinavian Airlines flight attendant Halvor Bakke on his Signature Collection.

The collection has been made in collaboration with the Hageland Group, who have both chosen local partners within a ten-minute radius. This is something that is incredibly important to the company – and backed by Innovation Norway and Skattefunn.

But do not be fooled by its longstanding history; Formfin Møbler is constantly evolving with the times to keep up with the current trends on both the design front and the innovative production and market aspects of the business.

“It means that any amendments that need to be done can be made very quickly, because we’re all so close to each other,” says CEO Vibeke Aanning Aarseth, who took over the steering wheel at the start of the year. “We also have short delivery times of only one week to Hageland.”

Bringing the living room outside Its latest project, the Villa Collection, has been focusing on bringing the living room outside by creating outdoor furniture that is worthy of the indoor living room: stylish, comfortable and of great quality, to cater for the growing trend of outside spaces in Norway. 18  |  Issue 104  |  September 2017

Product manager Geir Kvalvåg adds: “It’s a great environmental advantage to use all local suppliers – and our aim to make and produce everything in Norway means that we’re the biggest employer in our local village, which we have been since 1946. We’re a great contributor to

Despite its focus on a local production line, Formfin Møbler also employs a range of different nationalities, which Aarseth believes helps build a colourful society. “There are generations of people working hand in hand, and everyone has equal rights regardless of their nationality,” she explains. With its very own in-house designer, who adapts to suit most styles and tastes, the company’s vision to be the ‘safe choice for the home’ is followed through by their ability to trace every single bit of material in every piece of furniture they create. The transparency of their creations, and willingness to contribute to the local society, truly make them a Norwegian company through and through.


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