Scan Magazine | Design Profile | IOAKU
Ek explains about her creative thinking. “I make jewellery that stands out – as every woman should feel that she can stand out. The jewellery should make an impression and enhance an outfit.” As a firm believer in the power of nature, sustainability is an important factor for Ek and, thus, the jewellery is produced in an eco-friendly way by a certified manufacturer; all products are free from nickel, cadmium and lead. The clever idea is that all individual pieces and collections can be combined. Whether bold or chic, the designs are set to complete a look. “I love the possibility of combining shapes and colours,” continues Ek enthusiastically. “You can wear short and long necklaces, or a mix of earrings and bracelets for a layered effect. Add IOAKU jewellery to a simple outfit and you own the party!”
utively by the Swedish Fashion Council. In addition to the well-deserved honours, Ek and IOAKU have received plenty of attention in national and international media, for instance in fashion magazine Vogue, and the designs have been worn by celebrities and performers on TV shows such as trendy Idol and the massively popular Eurovision Song Contest.
Designer of the Year
This innovative designer and strong businesswoman certainly has big plans for IOAKU’s future. The brand continues to grow in Scandinavia, currently with around 150 retailers, and has a fast-emerging international presence in Europe, US and Brazil, plus more markets in the pipeline. In September, IOAKU will open a showroom in Stockholm, welcoming visitors to check out the amazing new collections ‘Heritage’ and ‘Legacy’, which will be available in stores in October.
Incredibly, in just 12 months, Ek has managed to set up a well-functioning business and create a successful brand. In 2013, she was awarded Precious Talent of the Year at the Nordic Watch & Jewellery Fair. Her collections have been named Trend of the Year and Style of the Year consec-
Keen to pass on the good fortune to others and show that dreams do come true, Ek is one of the founders of Dream Project, together with charity organisation Help for Children, aiming to help children in India. She designed a leather
bracelet produced locally in India especially for this project, and highlights the importance of the initiative: “This is an opportunity for me to help, to give children dreams and hopes for the future.” The Dream Project charity bracelet and all other pieces of IOAKU jewellery are available in selected stores and from the web shop. Fanny Ek
Web: www.ioaku.com Facebook: www.facebook.com/ioaku Twitter: @ioaku Instagram: @ioaku
Issue 103 | August 2017 | 17